buyer registration


NY NOW® is open to the trade only. Please note that badges will not be mailed.

Advance registration for the Winter 2015 market is free to all qualified members of the trade through 11:59PM on Tuesday, January 27. Onsite, the registration fee for qualified first-time attending buyers is $60. Suppliers to the trade can register by January 27, for a $250 fee. Onsite registration for suppliers to the trade is $300. Please note that only major credit cards are accepted for onsite registrations. Cash will not be accepted.

Returning as a recent attendee? Update your registration prior to January 27, to avoid a late fee of $25.

After registering, remember to bring your barcode to any registration area at the market where you can scan and print your badge at one of more than 70 self-registration terminals.

NOTE:  For media registration, please visit

required credentials


NY NOW is open to the trade only. To attend, you must provide identification to qualify your business, and separate identification to qualify each individual employee from your store or company.

Please submit TWO forms of Company and ONE form of Employee identification. Please note that acceptable Employee identification must be submitted for each registrant. We reserve the right to request additional business identification if deemed necessary.

REQUIRED company identification: Several recent invoices from industry manufacturers for goods purchased at wholesale/in quantity.

Additional Acceptable COMPANY identification includes at least ONE of the following:

  • Active Web Site Address through which Company Business can be validated
  • Business Advertisement of gift-related business
  • Store/commercial lease indicating type of business
  • Resale tax certificate for industry-related business
  • Photograph of your store front
  • Mail Order Companies to provide catalog
  • Manufacturers Representatives (multi-line) should provide a list of lines currently being handled
  • Wholesalers, importers, & exporters should provide samples of printed material (brochures, catalogs, etc.) that show product selection and inventory
  • Interior Designers must provide the appropriate certification, professional designation or membership in an industry association.

Acceptable EMPLOYEE identification includes at least ONE of the following:

  • Copy of cancelled company payroll check or pay-check stub
  • Copy of W-2 form
  • Copy of company credit card with both employee's and company's name
  • Copy of company insurance card with employee's name