Free Market Readiness Webinars
NY NOW and Right Angle Strategies jointly produce a series of on-demand “Market Readiness” Webinars to help exhibitors increase their tradeshow ROI (return on investment). Webinars, which address marketing, public relations, booth display, sales techniques, operations and post-show follow-up, include a checklist of key action items and a timeline of important deadlines s to help exhibitors maximize their tradeshow experience
Exhibitors can download the webinars –for FREE -- through this page of the NY NOW website starting in late April 2014.
• GET READY! NY NOW OVERVIEW: Perfect for first time exhibitors! Market preparation, timelines and budgeting; Market overview and what to expect. 30 minutes.
Download available after April 22
• GET SET! NY NOW MARKETING: Advertising, Direct Marketing, Telemarketing, 45 minutes.
Download available after April 29
• GET SET! NY NOW PUBLIC RELATIONS: Press Outreach, Press Kits, FREE displays and product awards. 30 min.
Download available after May 13
• GET SET! NY NOW BOOTH DESIGN/DISPLAY: Exhibit planning, Merchandising and Display, Signage, Lighting. 30 minutes.
Download available after May 27
• GO! NY NOW OPERATIONS: Set Up and Break Down, Freight, Building Services, Contractors – Separate Pier and Javits versions. 45 minutes.
Download available after June 10
• GO! NY NOW TRADESHOW SALES TECHNIQUES: Presentation Skills, Gauging Interest, Closing the Sale, Boothmanship.
Download available after July 8
• WRAP-UP! POST-SHOW FOLLOW-UP AND PLANNING FOR NEXT MARKET: Lead Follow-Up, Results Assessment, Future Planning. 20 minutes.
Download available after August 16
Register to receive an email when the sessions are available for download.
As an added bonus, exhibitors can register to receive a free 15-minute, in-booth business consultations with industry veterans, Stu Teller and Laura Blunt of Right Angle Strategies. To register, contact Stu Teller. For information about Right Angle Strategies, visit www.rightanglestrategies.com.