Exhibitor Education


Free Market Readiness Webinars

NY NOW and Right Angle Strategies jointly produce a series of on-demand “Market Readiness” Webinars to help exhibitors increase their tradeshow ROI (return on investment). Webinars, which address marketing, public relations, booth display, sales techniques, operations and post-show follow-up, include a checklist of key action items and a timeline of important deadlines s to help exhibitors maximize their tradeshow experience
Exhibitors can download the webinars –for FREE -- through this page of the NY NOW website starting in late April 2014.  

GET READY! NY NOW OVERVIEW: Perfect for first time exhibitors!  Market preparation, timelines and budgeting; Market overview and what to expect. 30 minutes.
Download available after April 22

GET SET! NY NOW MARKETING: Advertising, Direct Marketing, Telemarketing, 45 minutes.
Download available after April 29

GET SET! NY NOW PUBLIC RELATIONS: Press Outreach, Press Kits, FREE displays and product awards. 30 min.
Download available after May 13

GET SET! NY NOW BOOTH DESIGN/DISPLAY: Exhibit planning, Merchandising and Display, Signage, Lighting. 30 minutes.
Download available after May 27

GO!  NY NOW OPERATIONS: Set Up and Break Down, Freight, Building Services, Contractors – Separate Pier and Javits versions. 45 minutes.
Download available after June 10

GO! NY NOW TRADESHOW SALES TECHNIQUES: Presentation Skills, Gauging Interest, Closing the Sale, Boothmanship.
Download available after July 8

WRAP-UP!  POST-SHOW FOLLOW-UP AND PLANNING FOR NEXT MARKET: Lead Follow-Up, Results Assessment, Future Planning. 20 minutes.
Download available after August 16

Register to receive an email when the sessions are available for download.

In-Booth Consulations

As an added bonus, exhibitors can register to receive a free 15-minute, in-booth business consultations with industry veterans, Stu Teller and Laura Blunt of Right Angle Strategies.  To register, contact Stu Teller. For information about Right Angle Strategies, visit