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Winter 2015 Seminars + Events

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NY NOW® presents a full range of educational programming and industry events. Seminars address color/design trends, sustainability, social media and retail strategies. NY NOW’s sessions are hosted either by leading trade and consumer publications, as well as industry associations. NY NOW also offers a number of “Only in New York” after-hours activities for market participants, such as A Night on Broadway and the Retail Excellence Awards. For questions about NY NOW seminars & events, contact rachel@cathysteelassociates.com.

   

Pre-Recorded

Pre-Recorded Webinar:  NY NOW Orientation - Get Ready, Get Set, Go!

Tuesday, Jan. 27

 
11:15AM - 2:00PM Fashion Group International’s Rising Star Awards
   

Saturday, Jan. 31 - Wednesday, Feb. 4

Event: Only in NYC!  Half-Price Market Week Admission to Cooper Hewitt, Smithsonian Design Museum

Saturday, Jan. 31

 
2:30PM – 3:30PM Seminar: CRAFT Power Hour: Social Media to Match Your Vision & Goals
   

Sunday, Feb. 1

9:00AM – 10:30AM

Artisan Resource Seminar: Importing 101

11:00AM - 11:15AM

Seminar: Email Subject Lines That Get Results, presented by SnapRetail

12:00PM - 12:15PM

Seminar: Maximize Your Mobile Presence, presented by SnapRetail

12:00PM - 1:00PM

Seminar: Modern-Day Matchmaking Redux:  Tech Tools for the 21st Century Makers

12:30PM - 1:30PM Handmade Futures: 2016 design and color trends in global handmade products
1:30PM - 3:00PM Concept to Reality:  Turning ideas into handmade product

2:30PM - 3:30PM

Seminar: CRAFT Power Hour: The Power of Collaborative Marketing

3:00PM - 3:15PM

Seminar: How to Build Your Facebook Following, presented by SnapRetail

3:30PM - 4:30PM

Seminar: Keeping It Fresh - How to Spot, Shop & Sell On-Trend Gift Items

4:00PM - 4:15PM

Seminar: The Power of Pinterest, presented by SnapRetail

5:00PM – 6:00PM

Event: ASID’s NY Metro Chapter “Best of the Best NY NOW Winter 2015 Awards”

6:00PM – 8:00PM

Event: Artisan Resource Welcome Reception

   

Monday, Feb. 2

 

9:00AM – 10:30AM

Seminar: Seminar: Explore the Future with ColorVoyant 2015: Silence, sponsored by IFDA

9:00AM – 10:30AM

Artisan Resource Seminar: Importing 101

10:30AM – 11:30AM

Seminar: CRAFT Power Hour: Image Marketing: Your Brand Is Counting on You

11:00AM – 11:15AM

Seminar: Grow Sales with Instagram, presented by SnapRetail

12Noon - 12:15PM

Seminar: Tips for the Best Engagement from Social Media Posts, presented by SnapRetail

12Noon - 1:00PM

Seminar: Fostering Small Business Entrepreneurship in Today's DIY Economy

12:30PM - 1:30PM HANDMADE in the Market Today
1:45PM - 2:45PM Why Does Handmade Matter to Retailers?

2:30PM – 3:30PM

Seminar: CRAFT Power Hour: Using Storytelling To Boost Your Brand and Your Business 

3:00PM – 3:15PM

Seminar: Email Subject Lines That Get Results, presented by SnapRetail

4:00PM – 4:15PM

Seminar: Maximize Your Mobile Presence, presented by SnapRetail

3:30PM – 4:30PM

Seminar: Store Design on a Shoestring: Design or Renovate?  hosted by Gifts and Decorative Accessories

6:30PM - 10:00PM

Event: Gift For Life 23rd Anniversary "Party for Life" Fundraiser

   

Tuesday, Feb. 3 

 

8:30AM – 9:30AM

Seminar: The Well-Dressed Home: How Fashion Trends Influence Home Products, hosted by ART (The Creative Network)

9:00AM – 10:30AM

Artisan Resource Seminar: Importing 101

10:30AM – 11:30AM

Seminar: CRAFT Power Hour: The When, Why and How of Content Marketing

11:00AM – 11:15AM

Seminar: How to Build Your Facebook Following, presented by SnapRetail

12:00PM - 12:15PM

Seminar: The Power of Pinterest, presented by SnapRetail

12:00PM - 1:00PM

Seminar: “Spa-ctacular” Products To Boost Sales, presented by the Day Spa Association

12:30PM - 2:00PM Getting the word out: How to tell your handmade story, and identify and pitch prospective media outlets

 3:00PM - 3:15PM

Seminar: Get the Most Out of your Store Website, presented by SnapRetail

 4:00PM - 4:15PM

Seminar: Do’s and Don’ts of Opening an Online Store, presented by SnapRetail 

7:00PM – 9:45PM

Event: A Night On Broadway, featuring THE LAST SHIP

6:00pm - 8:00PM

Event: Museum Store Association Member Networking Event

   

Wednesday, Feb. 4

 

 

 
   

 

 


 


 
 

Pre-Show

 
Pre-Show Webinar: NY NOW Orientation - Get Ready, Get Set, Go!
This free, on-demand webinar will help you navigate the Market and pre-plan your visit! Visiting a tradeshow as massive as NY NOW – with its 2,800+ exhibitors, one location, three collections and miles of aisles – can feel overwhelming. Subjects include planning, organizing and managing your time at NY NOW, as well as helpful tips for first-time buyers. 
Free for all participants. Available for download. 
 NY NOW logo
Fashion Group International’s Rising Star Awards
Tuesday, January 27, 11:15AM – 2:00PM
The 18th Annual Rising Star Awards recognize emerging talents in the fashion and design industries. Join the Fashion Group International for this luncheon celebration of excellence in eight categories: Accessories, Beauty/Fragrance Corporate, Beauty Fragrance/Entrepreneur, Home/Interior Design, Fine Jewelry, Retail, Menswear and Women’s Ready-to-Wear. Tickets, which cost $190/$210 Fashion Group members/guests, and Patron Tables for $2200, are available through www.fgi.org
 

Friday, January 30 – Wednesday, February 4, 2014

Event: Only in NYC!  Half-Price Market Week Admission to Cooper Hewitt, Smithsonian Design Museum
Friday, January 30 – Wednesday, February 4, 2 East 91st Street
Only in NYC!  Join NY Market participants at the newly reopened Cooper Hewitt, Smithsonian Design Museum, the only museum in the nation devoted exclusively to historic and contemporary design! Simply present your winter 2015 badge for half-price ($9) admission during Market Week (January 30-February 4). Exhibitions on view include “Tools: Extending Our Reach,” which spans 1.85 million years of tool use and design, to explore how tools extend the human body and considers how some tools break into our lives as radical innovations, whereas many others have remained almost unchanged in form and function for centuries.  www.cooperhewitt.org 

 

 

 

Saturday, January 31

 

 

 
Seminar: CRAFT Power Hour: Social Media to Match Your Vision & Goals 
Saturday, January 31, 2:30PM – 3:30PM, Javits Center 1D05
Consistency is the key to social media success, but knowing how to connect your brand with your social media efforts can be tricky. Join brand consultant, Lindsey Wielgos, for an overview of effective and efficient social media tactics that will align your company’s vision, values and goals with your social media strategy. 
Tickets: $20 advance/$25 onsite 
 
   

Seminar: Tips for the Best Engagement from Social Media Posts, presented by SnapRetail
Saturday, January 31, 4:00P.M.-4:15P.M., Javits Center South Concourse (Level Two)
You post, tweet and pin daily, but do you know if you’re sending the best message to your followers? Join Join Daniel Bressan of SnapRetail for an overview of effective social messages and exclusive infographics to help you create the perfect message every time.
Free. Pre-registration required.

 
   

Sunday, February 1

 
   
Artisan Resource Seminar: Importing 101 
Sunday, February 1, 9:00AM – 10:30AM, South Concourse (Level Two)
Thinking of importing? Don’t miss this overview of the basic components of volume importing handmade goods from overseas vendors. This 90-minute session will address the logistics of the process, the required vocabulary and the roles and responsibilities of both exporter and importer. Participants will learn how to build international business relationships and to assess the risks and opportunities inherent in the international marketplace. Presenters include Phil Hobson, founder and president of Phoenix International, a licensed U.S. customs broker/international freight forwarder; and Carol MacNulty, an international consultant in business development, marketing and training services to all levels of the artisan sector, working directly with both overseas artisans and domestic entrepreneurs seeking to place handmade products into the U.S. retail market. 
Free. Pre-registration required
 Artisan Resource logo
   

Seminar: Email Subject Lines That Get Results, presented by SnapRetail
Sunday, February 1, 11:00A.M.-11:15A.M., Javits Center, South Concourse (Level Two)
The subject line is one of the most important parts of your email… make it count!  Join Daniel Bressan of SnapRetail and learn important do’s and don’ts for creating subject lines, as well as determining which subject lines work best for your business. 
Free. Pre-registration required. 

 
Seminar: Maximize Your Mobile Presence, presented by SnapRetail
Sunday, February 1, 12:00P.M.-12:15P.M., Javits Center, South Concourse (Level Two)
Over 30% of consumers make buying decisions exclusively on their phones, and that percentage continues to climb. Join Daniel Bressan of SnapRetail for an overview of the best mobile marketing practices to increase customer engagement and influence purchasing behavior.
Free. Pre-registration required.
 
Seminar: Modern-Day Matchmaking Redux: Tech Tools for 21st Century Makers
Sunday, February 1, 12:00 Noon – 1:00PM, Javits Center, 1A02-03
Technology is fueling a period of rapid transformation in design – from concept through to consumer. Join Susan Szenasy, editor/publisher of METROPOLIS, for an overview of new technologies that are-engineering the way  ideas become designs, designs become prototypes, prototypes become products, projects get funded and businesses find customers.  A panel of representatives from these 21st century “shaping platform” will reconvene at the winter 2014 edition of NY NOW to explore the latest iterations in tools and technology that are connecting ideas with action.  Panelists include Matthew Burnett of Makers Row, a representative from IndieGoGo, Joanne Domeniconi of The Grommet and Ashley Etling of Red Clay.
Tickets $20 advance/$25 onsite 
 
Handmade Futures: 2016 design and color trends in global handmade products
Sunday, February 1, 12:30PM – 1:30PM, South Concourse (Level Two)
Designed for AR exhibitors, Global Handmade exhibitors, Designer/Maker exhibitors, show attendees, press. All welcome.

Trend forecaster and HAND/EYE Magazine founder Keith Recker and ByHand Consulting co-founder Karen Gibbs lead a 40 minute visual presentation, followed by an extensive Q&A session on market trends and how to channel them into the handmade sector.
 
   
Concept to Reality:  Turning ideas into handmade product
Sunday, February 1, 1:30PM – 3:00PM, South Concourse (Level Two)
Designed for AR exhibitors, Global Handmade exhibitors, show attendees. All welcome.

Pratt University professor Frank Millero and veteran merchant and designer Alex Bates outline a healthy, market-driven product development cycle, followed by a lively exchange about thoughts and things, product and principle, perfection and profit.
 
   
Seminar: CRAFT Power Hour: The Power of Collaborative Marketing
Sunday, February 1, 2:30PM – 3:30PM, Javits Center 1D05
As entrepreneurs, and small business owners, we often go it alone. But how about expanding that circle to create collaborative or “strengths in numbers” marketing right in your own neighborhood? Retailer Cari Luchau of c.Lizzy’s (Fargo, ND) will present real-life collaborative marketing success stories that will inspire you to create new energy in your store. 
Tickets: $20 advance/$25 onsite
 

Seminar: How to Build Your Facebook Following, presented by SnapRetail
Sunday, February 1, 3:00P.M.-3:15P.M., Javits Center, South Concourse (Level Two)
Facebook is one of the most cost effective tools for local retailers to build loyalty. Join Daniel Bressan of SnapRetail for an overview of proven – and easy – techniques  to keep your store’s Facebook page engaging.
Free. Pre-registration required. 

 
Seminar: Keeping It Fresh - How to Spot, Shop & Sell On-Trend Gift Items
Sunday, February 1, 3:30PM – 4:30PM, Javits Center, 1A02-03
Identifying and integrating trends can help you boost sales -- whether jump-starting a new business or revitalizing an existing one!.  Join Susan Tucker of Giftware News and Baby & Kids for a lively trend discussion that will help improve your retail business expertise and increase your profitability.  Subjects include identifying trends, buying on-trend merchandise and integrating trend-forward items with consistent best sellers.  As an added benefit, participants will receive a free tote bag, free magazine subscriptions and other materials to help you shop the show! 
Tickets: $20 advance/$25 onsite

 

Seminar: The Power of Pinterest, presented by SnapRetail
Sunday, February 1, 4:00P.M.-4:15P.M., Javits Center, South Concourse (Level Two)
Pinterest is the fastest growing social network ever, with more than 80 million people pinning and repinning daily. Join Daniel Bressan of SnapRetail for an overview of Pinterest basics and best practices to inspire your customers and drive store sales.
Free. Pre-registration required. 

 
Event: ASID’s NY Metro Chapter “Best of the Best NY NOW Winter 2015 Awards” 
Sunday, February 1, 5:00PM – 6:00PM, Javits Center, 1E04 
Members of ASID’s NY Metro Chapter will bestow “Best of the Best NY NOW Winter 2015 Awards” to select NY NOW HOME collection exhibitors in seven categories – Imaginative Product Presentation; Innovative Product Design; Social Responsibility / Ecological Sensitivity; Lighting; Accessories; Textiles; and Wall Art. 
By Invitation Only.
 

Event: Artisan Resource Welcome Reception 
Sunday, February 1, 6:00PM – 7:00PM, TBD
Join Artisan Resource participants for an opening day welcome reception, hosted by Artisan Resource.. Enjoy a glass of wine while viewing juried overseas artisan enterprises offering handmade production resources and products, at export terms from each country of origin. 
Free for all attendees. No registration required.

 Artisan Resource logo

 

Monday, February 2

 

Seminar: Explore the Future with ColorVoyant 2015: Silence, sponsored by IFDA
Monday, February 2, 9:00 AM - 10:30 AM, with continental breakfast and networking starting at 8:30AM, Javits Center, 1A02-03
Join New York City's International Furnishings & Design Association (IFDA) for a visualization of the ColorVoyant 2015: Silence  forecast.  Doty Horn, Senior Vice President of Design at Congoleum Corp and Founding Director of ColorVoyant, a visionary color marketing firm, will address practical applications for four themes: Noise, Braille, Blur and Quiet.
Tickets prior to January 30: $25/$15 IFDA members/student members, $40/$25 guests/student guests. At the door, $35/$20 IFDA members/student members,  $50/$35 guests/student guests. RSVP to IFDA at 212-686-6020, or emailifdanyny@verizon.net; mailto:ifdanyny@verizon.net. 

 
Artisan Resource Seminar: Importing 101 
Monday, February 2, 9:00AM – 10:30AM, South Concourse (Level Two)
Thinking of importing? Don’t miss this overview of the basic components of volume importing handmade goods from overseas vendors. This 90-minute session will address the logistics of the process, the required vocabulary and the roles and responsibilities of both exporter and importer. Participants will learn how to build international business relationships and to assess the risks and opportunities inherent in the international marketplace. Presenters include Phil Hobson, founder and president of Phoenix International, a licensed U.S. customs broker/international freight forwarder; and Carol MacNulty, an international consultant in business development, marketing and training services to all levels of the artisan sector, working directly with both overseas artisans and domestic entrepreneurs seeking to place handmade products into the U.S. retail market. 
Free. Pre-registration required
 Artisan Resource logo
Seminar: CRAFT Power Hour: Image Marketing: Your Brand Is Counting on You
Monday, February 2, 10:30AM – 11:30AM, Javits Center 1D05 
If a picture is worth a thousand words; the images that represent your brand are worth millions! Brand consultant Lindsey Wielgos will discuss principles of effective, DIY visual marketing and simple techniques to improve the images, photography or videography behind your brand. Expect to leave with workable – free – ideas you can implement immediately!
Tickets: $20 advance/$25 onsite 
 

Seminar: Grow Sales with Instagram, presented by SnapRetail
Monday, February 2, 11:00A.M.-11:15A.M., Javits Center, South Concourse (Level Two)
With more than 200 million active and engaged Instagram users, the potential buying power is huge. Join Daniel Bressan of SnapRetail and learn how to incorporate visual marketing into your current strategy, as well as how to grow and engage your Instagram following.
Free. Pre-registration required.

 

Seminar: Tips for the Best Engagement from Social Media Posts, presented by SnapRetail
Monday, February 2, 12:00P.M.-12:15P.M., Javits Center, South Concourse (Level Two)
You post, tweet and pin daily, but do you know if you’re sending the best message to your followers? Join Join Daniel Bressan of SnapRetail for an overview of effective social messages and exclusive infographics to help you create the perfect message every time.
Free. Pre-registration required.

 
Seminar: Fostering Small Business Entrepreneurship in Today’s DIY Economy
Monday, February 2, 12:00 Noon – 1:00PM, Javits Center, 1A02-03 
Today’s “Maker Movement,” represents millions of people who are taking big risks to start their own small businesses dedicated to creating and selling self-made products through processes ranging from the digital to the artisanal. But many of our nation’s nearly 28 million small business owners are entrepreneurs with no formal business training. Join Erin Andrews of the Small Business Administration for an overview of tools and programs – available at low, or no cost through the SBA’s Office of Entreprenurial Development and Office for Womens’ Business Ownership – that are fostering and fueling these start-ups Subjects will include SBA’s financing and counseling programs, business planning and training tools and its “Size Up” market analytics tool, as well as SBIC equity and crowd-funding resources. 
Tickets $20 advance/$25 onsite.
 
   
HANDMADE in the Market Today
Monday, February 2, 12:30PM – 1:30PM, South Concourse (Level Two)
Designed for AR exhibitors, Global Handmade exhibitors, Designer/Maker exhibitors, show attendees, press. All welcome.

An analysis of the growing consumer trends for handcrafted products in the US market today.   How are US handmade and global artisan products perceived and what market trends are driving the popularity of handmade?  The presentation will be illustrated by examples of handmade products in the market today.  Presented by ByHand Consulting co-founders’ Karen Gibbs & Colvin English.
 
   
Why Does Handmade Matter to Retailers?
Monday, February 2, 1:45PM – 2:45PM, South Concourse (Level Two)
Designed for show-wide handmade exhibitors. All welcome.

The panel will focus on what buyers are looking for in artisan suppliers.  What makes them want to buy from artisan suppliers.  And, why do artisan and handmade products resonate with consumers. 
 
   
Seminar: CRAFT Power Hour: Using Storytelling To Boost Your Brand and Your Business
Monday, February 2, 2:30PM – 3:30PM, Javits Center 1D05
In an age where social media marketing has simply become “marketing,” more companies than ever before recognize the value of sharing their story with the world. Join Jennifer Cario of Sugar Spun Marketing for an exploration of the ways social media has created a world where personal relationships and experiences are as critical as price and availability. 
Tickets: $20 advance/$25 onsite 
 

Seminar: Email Subject Lines That Get Results, presented by SnapRetail
Monday, February 2, 3:00P.M.-3:15P.M., Javits Center, South Concourse (Level Two)
The subject line is one of the most important parts of your email… make it count!  Join Daniel Bressan of SnapRetail and learn important do’s and don’ts for creating subject lines, as well as determining which subject lines work best for your business.
Free. Pre-registration required. 

 

Seminar: Maximize Your Mobile Presence, presented by SnapRetail
Monday, February 2, 4:00P.M.-4:15P.M., Javits Center, South Concourse (Level Two)
Over 30% of consumers make buying decisions exclusively on their phones, and that percentage continues to climb. Join Daniel Bressan of SnapRetail for an overview of  the best mobile marketing practices to increase customer engagement and influence purchasing behavior. 
Free. Pre-registration required. 

 

Seminar: Store Design on a Shoestring: Design or Renovate? Great Store Design Tips from Start to Finish, hosted by Gifts and Decorative Accessories
Monday, February 2, 3:30PM – 4:30PM, Javits Center, 1A02-03
There are clear signs that renovation or new design is necessary… do you know what to look for? Join Linda Cahan, visual merchandising and store design expert and columnist for Gifts and Decorative Accessories, and learn how create a fresh and individualized image for your store. Subjects will include trends in new store design, budgeting for success, creating a floor plan that flows. As an added bonus, participants will receive a detailed chronological “to do” list designed for both the new store or one in desperate need of renovation.
Tickets $20 advance/$25 onsite

 
Event: Gift For Life 23rd Anniversary “Party for Life” Fundraiser
Monday, February 2, 6:30PM – 10:00PM, Central Park Boathouse
Celebrate gift and home industry achievement, as Gift For Life presents the following awards:
• Norman Glassberg Trailblazer Award: Susan Feldman of One Kings Lane
• Bert Tonkin Gift of Giving Award: Beatriz Ball 
• Chuck Yancy Lifetime Achievement Award: John Grob 

Tickets $125, with sponsorships available from $500 through $25,000. For details, contact Steven Williams at swilliams@diffa.org, (212) 727-3100. All proceeds benefit DIFFA: Design Industries Foundation Fighting AIDS, one of the largest funders of HIV/AIDS service and education programs in the U.S., and Gift For Life’s sole charity partner. Gift For Life unites the gift and home industries against HIV/AIDS, with more than $5 million raised since its inception in 1992. For information, visit www.giftforlife.org. 
 

Tuesday, February 3

 
   
Seminar: The Well-Dressed Home: How Fashion Trends Influence Home Products, hosted by ART (The Creative Network)
Tuesday, February 3, 8:30AM – 9:30AM, Javits Center, 1A02-03
The best-dressed homes are reflective of current fashion trends… and fashion's runsways are good indicators of what's coming to consumers' hallways in the near future. Join Jaye Anna Mize, Home Interior Editor of Fashion Snoops, a global trend research and advisory council, for an overview of what’s now and what’s next in fashion and color trends impacting the home. Jenny Heinzen York, editor in chief of Home Accents Today, will moderate the presentation and share findings from the magazine’s recent “Fashion Forward” outlook report. 
Tickets $20 advance/$25 onsite

 

Artisan Resource Seminar: Importing 101 
Tuesday, February 3, 9:00AM – 10:30AM, South Concourse (Level Two)
Thinking of importing? Don’t miss this overview of the basic components of volume importing handmade goods from overseas vendors. This 90-minute session will address the logistics of the process, the required vocabulary and the roles and responsibilities of both exporter and importer. Participants will learn how to build international business relationships and to assess the risks and opportunities inherent in the international marketplace. Presenters include Phil Hobson, founder and president of Phoenix International, a licensed U.S. customs broker/international freight forwarder; and Carol MacNulty, an international consultant in business development, marketing and training services to all levels of the artisan sector, working directly with both overseas artisans and domestic entrepreneurs seeking to place handmade products into the U.S. retail market. 
Free. Pre-registration required
 Artisan Resource logo
Seminar: CRAFT Power Hour: The When, Why and How of Content Marketing
Tuesday, February 3, 10:30AM – 11:30AM, Javits Center 1D05
You may appreciate the value of creating high quality original content as part of your marketing efforts, but do you understand the nuances of choosing the right type of content for your audience? Jennifer Cario, Sugar Spun Marketing will explain how to use the knowledge you already have about your customer base to quickly and easily determine whether you need to be writing articles, building Pinterest boards, shooting video or sharing images. 
Tickets: $20 advance/$25 onsite
 

Seminar: How to Build Your Facebook Following, presented by SnapRetail
Tuesday, February 3, 11:00A.M.-11:15A.M., Javits Center, South Concourse (Level Two)
Facebook is one of the most cost effective tools for local retailers to build loyalty. Join Daniel Bressan of SnapRetail for an overview of proven – and easy – techniques  to keep your store’s Facebook page engaging.
Free. Pre-registration required. 

 

Seminar: The Power of Pinterest, presented by SnapRetail
Tuesday, February 3, 12:00P.M.-12:15P.M., Javits Center, South Concourse (Level Two)
Pinterest is the fastest growing social network ever, with more than 80 million people pinning and repinning daily. Join Daniel Bressan of SnapRetail for an overview of Pinterest basics and best practices to inspire your customers and drive store sales.
Free. Pre-registration required.  

 

Seminar: “Spa-ctacular” Products To Boost Sales, presented by the Day Spa Association  
Tuesday, February 3, 12:00 Noon – 1:00PM, Javits Center, 1A02-03  
Personal care and related wellness products are sure sellers in spas, salons and specialty stores!  Join Allan Share and Patti Biro of the Day Spa Association for a fast-paced and fun session showcasing “can't miss” products from the NY NOW exhibit floor.  Following their overview of this profitable retail category, seminar participants will receive valuable coupons for show orders, and one lucky participant will win a “swag bag” filled with free samples. 
Tickets $20 advance/$25 onsite

 
   

Seminar: Get the Most Out of your Store Website, presented by SnapRetail
Tuesday, February 3, 3:00P.M.-3:15P.M., Javits Center, South Concourse (Level Two)
A website is a staple of marketing and sales, but it's often the most challenging resource to leverage and maintain. Join Daniel Bressan of SnapRetail and learn how to keep your website up-to-date and where to focus your efforts to get the biggest return.
Free. Pre-registration required.

 

Seminar: Do’s and Don’ts of Opening an Online Store, presented by SnapRetail
Tuesday, February 3, 4:00P.M.-4:15P.M., Javits Center, South Concourse (Level Two)
Are you a brick-and-mortar store deciding whether to sell online? Join Daniel Bressan of SnapRetail for an overview of key issues to consider – from technology and business to marketing and sales perspective – as well as mistakes to avoid.
Free. Pre-registration required. 

 
Getting the word out: How to tell your handmade story, and identify and pitch prospective media outlets.
Designed for show-wide handmade exhibitors. All welcome.
Tuesday,  February 3, 12:30PM – 2:00PM, South Concourse (Level Two)
A leading PR expert describes how to craft your message and place it in a cluttered media environment.
 
Event: NY NOW’s A Night On Broadway, featuring THE LAST SHIP
Tuesday, February 3, 7:00PM – 9:45PM, Neil Simon Theatre, 250 West 52nd Street
Set in the English seafaring town of Wallsend, this new musical composed by 16-time Grammy Award® winner Sting, is a portrait of a community so bound together by passion, faith and tradition, they’ll stop at nothing to preserve the only life they’ve ever known.  This Broadway premiere features direction by two-time Tony Award® winner Joe Mantello (Wicked), a book by Tony Award® winner John Logan (Red) and Pulitzer Prize winner Brian Yorkey (Next to Normal), and choreography by Olivier Award winner Steven Hoggett (Once). www.thelastship.com.
Tickets, normally priced at $132, are specially priced at $99 before January 27, and $109 after January 27, for NY Market participants.
Event: Museum Store Association Member Networking Event 
Tuesday, February 3, 6:00PM - 8:00PM, Location TBD
Enjoy a cash bar and light fare while mixing and mingling with fellow members of the Museum Store Association (MSA).  This event is hosted by the Museum Store Association and sponsored by NY NOW.