August 19 - 22
Handmade® Global Design
August 20 - 23
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Javits Center, NYC

At the Market

See a list of all things going on at the Market below!

“Products that POP” Sweepstakes – #nynowpops #sweepstakes

With so much to see, feel, smell and more, being at the NY NOW® market is truly an exploration of the senses. Buyers, show us what products are getting your attention while you’re at the Market for a chance to win!

We’ll give away a $100 American Express® gift card each to three lucky winners daily in our “Products that Pop!” sweepstakes, running from Sunday, August 20 through Tuesday, August 23.

The rules are simple:

  • Tag a photo with #nynowpops and #sweepstakes, on Instagram or Twitter, of a product that stopped you in your tracks at the Market, in keeping with the theme of that day’s sweepstakes (daily schedule shown below).
  • Make sure to include the a) name of the exhibiting company and b) their booth number in your post.
  • Post your photo between 9 am and 4 pm on that day of the Sweepstakes to be entered.

We’ll announce the winners in our Social Media Lounge (at the back of the 2200 aisle) at 4:30 pm each day of the sweepstakes.


Sunday, August 20 – Prints + Patterns

Share a photo on Instagram or Twitter of a product with a visually exciting print or pattern that caught your eye.

Monday, August 21 – Touchable Textures

Share a photo on Instagram or Twitter of a product whose texture deserves more than a photo, it needs to be touched to be truly experienced.

Tuesday, August 22 – Holiday Winners

Whether it looks good, smells good, sounds good or feels good, this day is for the products you think will be a surefire best-seller for the upcoming holiday season.



To be considered eligible for entry, you must be a qualified buyer attendee of the NY NOW Market and must be present to accept prize. For full sweepstakes rules, click here.




Enter our “Walk the Walk” Pedometer Sweepstakes

Ever wondered how many steps it takes to walk our three collections?

We know you’re walking the Market floor, why not enter to win a $150 gift card while you’re at it!?

We’re giving away NY NOW pedometers to the first 100 buyers each day from August 20 through 22 in our Social Media Lounge! (located at booth #2283 ).

Entering is simple and winning is even simpler:

  • Be among the first 100 buyers to pick up a pedometer each day and check in with the NY NOW team as an entrant in the contest.
  • Come back to the Social Media Lounge by 3 pm ET on the same day to record your total number of steps for the day with a NY NOW team member.
  • The entrant with the most steps for the day will be the winner of a $150 American Express® Gift Card – winners will be announced at 4 pm ET on each day of the contest, both in the Social Media Lounge and on Instagram at @ny_now


Limit one entry per attendee. Click here for full sweepstakes rules. 




Smile, you’re at NY NOW!

Meet other attendees and enjoy refreshments at any of the on-site five happy hours!

Complimentary drinks will be served on the show-floor to all attendee badge holders. The schedule is as follows:

Sunday, August 20
3 – 4 PM
Location: 1E Hall

Sponsor: NY NOW

Sunday, August 20
4 – 5 PM
Location: Social Media Lounge, Booth # 2283
Sponsor: Portugal

Sunday, August 20
4:30 -5:30 PM
Location: Crystal Palace Lobby
Sponsor: Amazon Handmade

Monday, August 21
4 – 5 PM
Location: Social Media Lounge, Booth #2283

Tuesday, August 22
Time: 4-5 PM
Location:  Level 3, Booth #3977

Sponsor: NY NOW


Discover the Magic of Macy’s


As a NY NOW attendee, get exclusive access to:

  1. Tour the iconic Herald Square Store designated a National Historic Landmark and featured in more than 50 movies most famous for its role in the holiday classic Miracle on 34th Street
  2. A 15% savings offer
  3. Free wine with entrée at Stella 34
  4. A free Macy’s tote bag when you spend $150 or more on one receipt.


You must show your valid NY NOW attendee badge at the Macy’s Visitor Center located on the Balcony Level of the store to attain these offers.  *Exclusions apply.

Macy’s Herald Square is located at walking distance from the Javits Center (151 W 34th St, New York, NY). 

The NY NOW® Social Media Lounge, sponsored by the HGTV Magazine Block Party, is back on the Market floor! At the Lounge, you’ll be able to unwind, relax, and recharge!

Enjoy complimentary charging stations, free wi-fi, and countless selfies! Be sure to use the official #NYNOW hashtag throughout your days at the Market, you might just appear on our live feeds in the Lounge! (located at the rear of the 2200 aisle).



Access your Market planner, search for exhibitors as you walk the aisles, and stay up to the minute with all events going on at the NY NOW market.

Download our mobile app:

Apple App Store

Google Play Store



Pick up an I  NY NOW® Tattoo at our Social Media Lounge


We have many items we’ll be giving out throughout the Market

Pick up a Tattly I Love NY NOW® Temporary tattoo from our Social Media Lounge.


Explore the city on a budget.

Thanks to our friends at NYC & CO you can! View the delegate discount pass & Find discounts at restaurants, museums and more all over the NYC.  20% off an entire dinner bill sounds great to us!

Click here to view the delegate discount pass



Want to explore museums in the city?  Take advantage of entrance and gift shop deals at The Intrepid Sea, Air & Space Museum, The Museum of the City of New York & The Museum of Art and Design.

Learn more here


Don’t forget to follow us on social media and tag all of your market photos with #NYNOW.

We’ve also invited our exhibitors to share their newest products at the Market using #NewAtNYNOW – be sure to check it out!