February 4 - 7
February 5 - 8
Home | Lifestyle | Artisan Resource
All collections
in one location


First Time Attendees


Welcome to NY NOW! We value your attendance and support of our market and it is our goal to offer superior customer service before, during and after market.

Here are some tips and pre-show planning to help you maximize your experience at NY NOW:

Before attending the market:

  • Register in advance to avoid onsite registration fees and print your e-badge
  • Carefully review our two-day staggered dates opening by collection
  • Mark your calendar and make travel arrangements through Hotel + Travel
  • Listen to our New Buyer Orientation webinar
  • Use our advanced exhibitor/product search tool to view companies + products and create your onsite walking list and set appointments with your top vendors
  • Review the exceptional educational programs and register in advance
  • Review the market layout
  • Bring to the market your re-sale tax number, credit reference sheets, calculator and plenty of business cards

Maximize the resources at NY NOW to fill all your inventory and product category needs:

  • Do a full review of your store inventory and product category needs
  • Establish a budget by category and include budget for those surprising new treasures you’ll discover at NY NOW
  • Keep in mind delivery dates, holiday merchandising themes and display ideas
  • Gather feedback from your sales staff and your customers
  • Track vendors and product categories with strong sell through as well as products that under-performed

Strategies for shopping NY NOW 

  • Plan to spend plenty of time to see the entire market, 3 days minimum at such a large event will allow enough time to walk the market, view trends and spend quality time with vendors writing programs that will carry you through important selling cycles
  • Shopping NY NOW by collection will make it easy for you to focus with synergistic categories grouped together
  • Take note of one of many international pavilions as well as individual companies speckled throughout the market giving you access to global trends right here at NY NOW
  • Down load our mobile app for instant navigation and exhibitor look-up
  • Maximize face time with your vendors as well as meeting hundreds of new companies, share your business goals and identify top trending merchandise that will be profitable for your store
  • Visit the various product display’s in the lobby areas and note important trends you will find throughout the market
  • Make sure networking is part of your attendance strategy – meeting other retail stores as well as forging important vendor relationships is part of a successful market trip
  • Explore the entire market – finding that rare one of a kind product or emerging new designer in an unexpected place is an important part of the discovery process
  • Take time during the day to review what you have accomplished and what categories you still need to focus on
  • Review your orders against your established budget
  • Take time after the market and enjoy some world class NYC entertainment or dine in a fabulous restaurant

Whatever your buying needs are NY NOW delivers the most innovative, on trend, merchandise across the Home, Lifestyle and Handmade categories. We look forward to your attendance and promise to deliver an unforgettable market that will inspire your retail creativity and bring your business to the next level. Spend some time navigating the rest of this information packed website for all the market highlights and we look forward to seeing you in the big apple!