THE MARKET FOR HOME, LIFESTYLE + GIFT

August 19 - 22
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August 20 - 23
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Industry Insights


Download The 2017 Winter Market Trend Report

The NY NOW® Winter 2017 market was spectacular. Yet again, buyers from around the globe came to find what was new, next and would resonate with their customers’ tastes. This season seemed to represent a turning point in product design. Everywhere we looked, we saw a new focus on sophistication and refinement. Greater sophistication has…

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Are You Using Instagram’s New Features?

NY NOW created The Ultimate Guide to Pinterest and Instagram Advertising to help you navigate the growing world of paid social advertising. Since that guide’s original launch, Instagram has grown in many ways and the number of Instagram users has grown to nearly 100 million. Instagram has rolled out many new features that can help retailers…

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4 New Pinterest Features You’ll Be Using in 2017

In 2016, Pinterest reached 150 million users; the latest research shows that three-in-ten Americans use the platform, of which 70% are women. For retailers, Pinterest continues to offer the ability to engage and delight current customers through discoveries, as well as create opportunities to find new ones. In 2015, NY NOW created The Ultimate Guide…

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NEW RESEARCH: 3 Fashion Accessories Trends Buyers Need To Know

DOWNLOAD NY NOW’S CONSUMER RESEARCH SURVEY From the tabletops of Southern houses to the vibrantly scented West coast apartments, there is a lot happening in what consumers are purchasing for their homes, their accessories and gifts for family and friends. As many of you may have seen, NY NOW partnered with Gifts & Decor magazine…

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98 Percent of Generation Z Still Shop In-Store

Despite expectations that the first “digitally native” generation would want to shop online, a new study released by IBM and the National Retail Federation found that almost all members of Generation Z prefer to shop in bricks-and-mortar stores. With the global Gen Z population set to reach 2.6 billion by 2020, retailers need to create…

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What Fragrances & Scents Are So Popular With Shoppers

Apothecary has made a comeback in recent years as the old practice has been revived by modern makers in order to support the combination of fragrances and scents in a wide array of products we use at home, on our bodies, and all the places we spend time daily. Scent Is Designed To Trigger Emotions…

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Consumer Research: Home, Decor and Gift Pricing Insights for 2017

Did you know that 75% of home decor shoppers plan to increase their spending on fragrances this year while 44% plan to decrease their spending on stationery? As a buyer, you have a pretty good idea what your customer continually wants to buy from your store and these items become staple merchandise in your inventory. When it comes…

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4 Ways Retailers Can Understand Consumer Behavior Today

Customer experience considerations have become a huge topic in the design industry in the past few years. After all, we are a high touch, high service industry. As we talk to the retailers that shop the NY NOW show floor, we have found that many of them are learning to navigate the new world of…

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How Retailers Can Drive Sales Using Pinterest and Instagram

Did you know that each day, we upload 1.8 billion images to the social web? As of today, Instagram has 400 million users and Pinterest has 100 million users. Since their inception, Pinterest and Instagram have been driving the rise of visual culture. It is not surprising to see the growth in visual imagery when…

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Color Trend: Black, White and Blue All Over

In our recent article on Pantone color trends,  we outlined nine distinct trends that were driving the color choices of home decor, personal products, and gifts in 2017. Within those trends, bold and unique uses of black and blues, sometimes accented with white came in very strong. In the Reminiscence trend, which we described as…

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