THE MARKET FOR HOME, LIFESTYLE + GIFT

August 19 - 22
Handmade® Global Design
August 20 - 23
Home | Lifestyle | Handmade
All Collections at
Javits Center, NYC

Free PR Opportunities

Public Relations

Tradeshow public relations can help you generate awareness with the media, create visibility for your company and your new products, increase your booth traffic and spark sales. NY NOW is a great place to initiate a PR campaign, with 400+ representatives – from trade and consumer media outlets – attending each semi-annual edition… Remember you are competing with 2,300 other companies for time and attention! Start “building the buzz” today!

Questions? If you have additional questions about pre-show media outreach:

COYNE PR
Katie Seifert
973-588-2000


Free Editorial Opportunities

Beauty Store Business
Issue Date: July 2017
Deadline: May 5, 2017
Contact: Jerry Lovell, JLovell@creativeage.com
Description: Publication is developing their July issue which will include a feature on natural beauty and the editors invite NY NOW exhibitors to submit products for potential editorial inclusion. Beauty and personal care brands that have natural beauty products and sell to beauty stores should supply a short product description along with wholesale pricing, a 300 dpi image, company name, NY NOW booth number and PR contact information.”

Beauty Store Business
Issue Date: August 2017
Deadline: May 12, 2017
Contact: Jerry Lovell, JLovell@creativeage.com
Description: Publication is developing their August issue which will include features on hair accessories and fragrances and the editors invite NY NOW exhibitors to submit products for potential editorial inclusion. Beauty and personal care brands that have hair accessories or fragrances and sell to beauty stores should supply a short product description along with wholesale pricing, a 300 dpi image, company name, NY NOW booth number and PR contact information.

Beauty Store Business
Issue Date: September 2017
Deadline: June 7, 2017
Contact: Jerry Lovell, JLovell@creativeage.com
Description: Publication is developing their September issue which will include a feature on beauty products for hands and feet and the editors invite NY NOW exhibitors to submit products for potential editorial inclusion. Beauty and personal care brands with beauty products for hands and feet (lotions, nail care, etc.) and sell to beauty stores should supply a short product description along with wholesale pricing, a 300 dpi image, company name, NY NOW booth number and PR contact information.

Home & Textiles Today
Issue Date: July 2017
Deadline: June 22, 2017
Contact: Jennifer Marks, jmarks@homeandtextilestoday.com
Description: Publication is preparing a feature story for the July issue which will highlight technology trends in textiles and invites NY NOW exhibitors to submit products for consideration for editorial inclusion. Specifically, the publication will be highlighting new applications for various textiles, the use of nanotechnology, and innovative ways of regulating heat and moisture. Exhibitors with textiles that meet this criteria should supply a short product description along with a 300 dpi image. Please also include the company name, booth number and PR contact information.

Gourmet Business
Issue Date: August 2017
Deadline: June 30, 2017
Contact: David Spencer, Publisher, dspencer@gourmetbusiness.com
Description: Gourmet Business is preparing their NY NOW preview for the August issue and is now accepting submissions from NY NOW exhibitors. Companies that offer gourmet and tabletop items as well products designed for in and around the kitchen (especially those that are handmade or of high design) are invited to submit. Please provide your company and product name, a 70-word product description, MSRP, company URL, and a 300 dpi image.

Home & Textiles Today
Issue Date: August 2017
Deadline: July 20, 2017
Contact: Jennifer Marks, jmarks@homeandtextilestoday.com
Description: Publication is preparing a NY NOW market preview story for the August 2017 issue and invites NY NOW exhibitors to submit products for consideration for editorial inclusion. Home and textile brands whose products should supply a short product description along with a 300 dpi image. Please also include the company name, booth number and PR contact information.


Key Trade Media Contacts
This list of key home and lifestyle trade publication is a great starting point for your pre-show outreach, as well as your year-round communication with industry press. We provide you with publication names and contact information for key editors. These media outlets will be most interested in your announcements about show participation, new product introductions and interesting company back-stories. . Read here for complete details.  For a listing of all media currently registered to attend NY NOW, please send an email with your company name and booth number to nynow@coynepr.com.


Press Kits
Create a press kit with information about your company and your new products as a tool for editors to use. If you don’t know what to include in a press kit, we offer some “Press Kit Basics” with tips & tools you can use to get started. Here are press kit basics for you to review, and read here for helpful tips on writing a press release: “Polish Your Press Release Writing Skills.”


Press Center
Be sure to deliver your press kits to the NY NOW Press Center, the central check-in point for all editors visiting NY NOW. The NY NOW Press Center, which is open during all Show days and hours, is located on the Javits Center’s 4A Terrace (4th Floor at 38th Street entrance). We recommend that you deliver 25-30 press kits during set-up; and that you keep another 10 kits in reserve for press who visit your booth.