THE MARKET FOR HOME, LIFESTYLE + GIFT

February 4 - 7
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February 5 - 8
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Javits Center, NYC

Marketing Tools

Winter 2017 Market Readiness Webinars – FREE

Wednesday, November 30, 2016 at 1PM EST
PR and Its Role in Elevating Your Brand at NY NOW®, the Market for Home, Lifestyle + Gift

As the agency of record for NY NOW®, the Market for Home, Lifestyle + Gift, Coyne PR handles all media opportunities for the event, including media relations, event press announcements, and more. Together with NY NOW, we want to help exhibitors take advantage of everything the market has to offer. Join us Wednesday, November 30 at 1pm EST for a webinar providing an overview of the many great opportunities and how exhibitors can get involved!

REGISTER HERE


Tuesday, December 6, 2016 at 1PM EST
NY NOW Operations Webinar

Whether you’re a new or experienced exhibitor at NY NOW®, this operations webinar is one you don’t want to miss.  On Tuesday, December 6 at 1:00p.m. EST, the NY NOW operations team, along with Freeman representatives, will discuss planning and preparing for NY NOW when it comes to logistics – including set-up, move-in and move-out, filling out show forms and more.

This webinar is designed to take the anxiety out of your NY NOW experience. There will be a Q&A session at the end to address all of your specific questions.

REGISTER HERE

 

On-Site Visibility Opportunities

NY NOW’s special displays showcase the latest trends in color and design, as well as emerging consumer trends, such as sustainable products, production methods and business practices. Curated by industry experts, NY NOW’s themed exhibits showcase the very best in home and lifestyle products in exceptionally merchandised vignettes.

Extend visibility for your new, and on-trend, products through participation in NY NOW’s on-site displays and product awards.  These FREE opportunities can boost product awareness and increase booth traffic, as well as offering special exposure to trade and consumer media. Plan ahead! These opportunities require advance registration to participate.


Displays

SUBMISSIONS ARE NOW OPEN!

Promote your new products through special at-Market displays.  Participation is free, but some of these displays require advance acceptance, and all require products to be pre-shipped through the Freeman warehouse.

  • sustainability: design for a better world®, spotlighting eco-friendly and socially-responsible products and producers. Advance submission and acceptance required.  Exhibitors will be notified by email once submissions open for the Winter 2017 market.  
  • destination: new will highlight products new to the market as of September 1, 2016. Open to all exhibitors.  If you have a new product introduction, you are invited to participate in the Featured NEW Products Display. All submitted products must be new to the market as of September 1, 2016, in order to be eligible for consideration. PARTICIPATION IS FREE, but you must formerly enter your participation through this Entry Form, and specify up to two products for display. A single entry should represent no more than one single item or one set of items packaged together for retail sale.  The product choices are subject to review and discretion of the display designer. Exhibitors will be notified by email once submissions open for the Winter 2017 market.  

Submissions now open through December 2. Email Ilene Shaw for your unique link to apply.

Public Relations

Tradeshow public relations can help you generate awareness with the media, create visibility for your company and your new products, increase your booth traffic and spark sales. NY NOW is a great place to initiate a PR campaign, with 400+ representatives – from trade and consumer media outlets – attending each semi-annual edition… Remember you are competing with 2,300 other companies for time and attention! Start “building the buzz” today!

Questions? If you have additional questions about pre-show media outreach:

COYNE PR
Katie Seifert
973-588-2000


Free Editorial Opportunities

Leading trade publications are seeking to feature the latest exhibitor news and promote previews of new product introductions planned for Market. We provide a listing of publications and issue dates, along details about images and information required by editors, to make it easy for you. Editorial promotion is FREE. All you have to do is enter your submissions by the published deadlines. See the list here.


Key Trade Media Contacts
This list of key home and lifestyle trade publication is a great starting point for your pre-show outreach, as well as your year-round communication with industry press. We provide you with publication names and contact information for key editors. These media outlets will be most interested in your announcements about show participation, new product introductions and interesting company back-stories. . Read here for complete details.  For a listing of all media currently registered to attend NY NOW, please send an email with your company name and booth number to nynow@coynepr.com.


Press Kits
Create a press kit with information about your company and your new products as a tool for editors to use. If you don’t know what to include in a press kit, we offer some “Press Kit Basics” with tips & tools you can use to get started. Here are press kit basics for you to review, and read here for helpful tips on writing a press release: “Polish Your Press Release Writing Skills.”


Press Center
Be sure to deliver your press kits to the NY NOW Press Center, the central check-in point for all editors visiting NY NOW. The NY NOW Press Center, which is open during all Show days and hours, is located on the Javits Center’s 4A Terrace (4th Floor at 38th Street entrance). We recommend that you deliver 25-30 press kits during set-up; and that you keep another 10 kits in reserve for press who visit your booth.