THE MARKET FOR HOME, LIFESTYLE + GIFT

February 4 - 7
Handmade
February 5 - 8
Home | Lifestyle | Artisan Resource
All Collections at
Javits Center, NYC

Why Exhibit?

what's next

Showcase your design-driven products at this leading Market for contemporary design and sophistication – across home, lifestyle, handmade and gift products. NY NOW is produced twice annually, held in January/February & August in New York City.

 

Nearly 40% of our buyers attend NY NOW exclusively, to find distinctive products and maintain their competitive edge. You won’t see them anywhere else.


OVERALL MARKET FACTS

24,000 anticipated attendees  |   2,300 exhibitors   |   400+ media outlets

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BE DISCOVERED BY HARD-TO-FIND SPECIALTY BUYERS
88% of buyers in attendance represent 1-4 stores, the most difficult retailers to identify and find.

ACCESS NEW BRICK & MORTAR RETAILERS
Brick & mortar retailer attendance grew by 15% at the winter 2016 market.

SEE MORE BUYERS WITH STRONG PURCHASING POWER
The exhibit floor will be flooded with 24,000+ of the industry’s most sought-after retailers. Attendance at the winter 2016 market was up 6% over last year!

LAUNCH YOUR NEW PRODUCTS
Nearly 60% of brands chose to launch their newest products exclusively to buyers at NY NOW Summer 2015 , before they introduced them anywhere else!

GET UNMATCHED PRESS EXPOSURE 400+ media outlets attend NY NOW, offering an unparalleled opportunity for brand exposure unrivaled by any other market.

This is the place to meet quality-driven buyers who source and seek out the best, most innovative products – where they come to discover what’s next.

80% of buyers indicate that seeing a product at NY NOW is MORE influential to their purchasing decisions versus other available markets and options.


Product categories are organized into 3 Key Collections:

  • HOME (1000 exhibitors)
    With a focus on innovation, this collection includes three themed sections: Tabletop + Gourmet Housewares; Home Furnishings + Textiles; and Accent on Design®.
  • LIFESTYLE (1000 exhibitors)
    A broad spectrum of trend-setting merchandise across four themed sections: Baby + Child, Gift, Personal Accessories, and Personal Care + Wellness.
  • HANDMADE (550 exhibitors)
    A juried collection of artisanal handcrafted items across such categories as tabletop, ceramics, textiles, home decor, jewelry, and apparel. There are three distinct categories: Handmade Designer Maker, Handmade Global Design and Artisan Resource®.

SEE BUYERS BY COLLECTION.


“I found at least 15-20 new lines for our store, in multiple categories, over 2 1/2 days of market. Having been in business for over 11 years, it was very refreshing to see so many new vendors with quality products that I know our customers will love!”

–Ann O’Shields, The Nest Egg (Owner)


Key product categories represented

  • Home Furnishings
  • Decorative Accessories
  • Candles
  • Home Textiles
  • Floral/Garden/Outdoor Furnishings
  • Tabletop
  • Gourmet Housewares/Kitchenware
  • Specialty Food/Confections
  • Jewelry
  • Fashion Accessories/Apparel
  • Games/Puzzles/Toys
  • Baby/Child/Tween
  • Stationery/Publishing
  • Personal Care/Wellness
  • Seasonal/Holiday
  • Religious/Inspirational
  • Pet Products
  • Resort/Souvenir/Promotional Items

 Attendee Categories

  • Independent & specialty retail buyers
  • Interior Design Firms
  • Distributors
  • Importers
  • Wholesalers
  • Manufacturers’ representatives

GET CONNECTED INSTANTLY TO THOUSANDS OF BUYERS WITH THE NY NOW MARKET PLANNER TOOL – FREE EXPOSURE MEANS MORE LEADS FOR YOU!

Since its summer 2015 debut, the Market Planner has connected thousands of buyers with exhibitors via a matching tool, personalized walking lists, product showcase, and more! In the last year, an average of 160,000+ matches were generated and exhibitors who showcased products in Market Planner experienced an average of 3X more web traffic than those who did not participate in the showcase.


Recap from Winter 2016 + Summer 2015

Read the full reports from the Winter 2016 and Summer 2015 NY NOW markets. The Summer 2016 report is coming soon!