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press Release

“BEST OF HOME” & “BEST OF LIFESTYLE” AWARDS PRESENTED TO TWO NY NOW EXHIBITORS
AvoSeedo and True Moringa Named Winners By Popular Vote


NEW YORK, NY, August 19, 2015…Two products – AvoSeedo by AvoSeedo LLC (Frankfurt, Germany) and True Moringa Lavender Facial Oil by True Moringa (Boston, MA) – were recognized as “Best of HOME” and “Best of LIFESTYLE” presented by NY NOW®, the Market for Home, Lifestyle + Gift. The summer 2015 award winners were determined by popular online voting and awarded today at NY NOW.

“NY NOW’s HOME and LIFESTYLE Collections are a popular source of design-driven and fashion-forward trends, and these awards recognize two outstanding products in an intensely competitive field,” said Scott Kramer, NY NOW co-director and vice president. “These products went through a multi-tiered judging process where they were first selected by a panel of industry professionals before winners were determined by popular voting.”

The winners of the Summer 2015 NY NOW “Best of HOME” and “Best of LIFESTYLE” Awards are:

BEST OF HOME: AvoSeedo LLC (Frankfurt, Germany) for its AvoSeedo, a small plastic bowl featuring an indentation with a hole through which a single avocado seed can be placed in a sufficiently large, water-filled pot for germination. In first-round judging, trade and consumer editors selected the AvoSeedo as winner of the Gourmet Accessories category in the NY NOW Tabletop + Gourmet Housewares Best New Product Awards.

BEST OF LIFESTYLE: True Moringa (Boston, MA) for its True Moringa Lavender Facial Oil, made from 100% pure, cold-pressed Ghanian Moringa oil and lavender. The all-natural antiaging and hydrating skin-soothing moisturizer is created by a network of 700 smallholder farming families in Ghanas, providing sustainable livelihoods and planting over 144,000 trees to prevent deforestation. In first-round judging, trade and consumer editors selected True Moring Lavender Facial Oil as winner of the Natural/Organic category in the NY NOW Personal Care + Wellness Best New Product Awards.

The summer 2015 edition of NY NOW, the Market for Home, Lifestyle + Gift, will run Saturday, August 15, through Wednesday, August 19, 2015, at New York City’s Jacob K. Javits Convention Center. NY NOW’s three comprehensive collections – HOME, LIFESTYLE and HANDMADE, as well as NEW! exhibitors – encompass 100,000 products in myriad product categories. Attendees from all 50 states and around the world are expected. Information and registration is available online at www.nynow.com.

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NOTE: Product and award presentation photos are available upon request to SandyLee@CathySteelAssociates.com.