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press Release

MEDIA ALERT: ONLINE VOTING NOW OPEN FOR NY NOW® “BEST OF HOME” & “BEST OF LIFESTYLE” AWARDS
20 Products Vie for Top Honors Via Facebook Balloting


NEW YORK, NY, January 31, 2015… Online balloting is now open to determine which two, of 20 eligible products, will win the “Best of HOME” and “Best of LIFESTYLE” awards in connection with the winter 2015 edition of NY NOW®, the Market for Home + Lifestyle, which runs Saturday, January 31, through Wednesday, February 4, at New York City’s Jacob K. Javits Convention Center. Voting takes place on Facebook at http://bit.ly/NYNOW_BNP_HOME (for Best of HOME) and http://bit.ly/NYNOW_BNP_LIFESTYLE (for Best of LIFESTYLE) through Tuesday, February 3, and winners will be announced on Wednesday, February 4, before the conclusion of the semi-annual Market.

“More than two dozen trade and consumer editors reviewed hundreds of new product submissions to determine the 20 “best” in several categories, and now NY NOW participants, as well as the general public, will help us to select NY NOW’s Best of HOME and Best of LIFESTYLE winners,” said Randi Mohr, NY NOW co-director and vice president.

From hundreds of contenders in four broad “Best New Product Award” categories – Baby + Child, Personal Care + Wellness, Home Textiles and Tabletop + Gourmet Housewares – first round review determined 20 top products. Criteria for preliminary judging included: innovative design; creative use of materials/construction; and use of new materials/technology. These 20 products will now compete for two best overall distinctions – Best of HOME and Best of LIFESTYLE – based on popular voting.

Contenders for “Best of HOME” are Atolyia for its Goat Hair Kilim, DownRight Ltd. for its Eliasa Eiderdown Collection, French Bull® for its The Super Cooker, Jiti for its Pacific Blue Towel Set, Pehuén for its Caterpillar Throw, Q Squared NYC for its Hampton Toile, Sagaform® for its Mini Greenhouse Planter, Savora™ (by Lifetime Brands, Inc) for its Savora Berry Colander, The Artist’s Table for its Luxury Table Linens and Typhoon® Homewares LLC for its Typhoon Teardop Duo Drizzler.

Contenders for “Best of LIFESTYLE” are aden + anais® for its machine-washable toddler bed in a bag, FarmHouse Fresh for its Gourmet Mineral Bath Soaks, HABA® USA for its Swing Ship Ahoy, Hand in Hand™ for its Rainforest Collection – solid perfume, ILLUME® for its Chroma Tins, Innobaby LLC for its Innobaby Stainless Bottle and Aqua Heat Warming Pod, Katesplace LLC for its Kupp’, K. Hall Studio, Inc. for its Barr-Co. Natural Hand & Body Clay Scrub, Kid O for its mix and match animals and Royal Apothic for its Royal Apothic Tinties Tinted Lip Butter.

The winter 2015 edition of NY NOW®, the Market for Home +Lifestyle, will run Saturday, January 31, through Wednesday, February 4, 2015, at New York City’s Jacob K. Javits Convention Center. NY NOW’s comprehensive collections – HOME, LIFESTYLE and HANDMADE, as well as NEW! exhibitors – will encompass 100,000 products in 400+ product categories. Attendees from all 50 U.S. states and more than 80 countries worldwide are expected. Information and registration are available online at www.nynow.com.