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press Release

MEDIA ALERT: ONLINE VOTING NOW OPEN FOR NY NOW “BEST OF HOME” & “BEST OF LIFESTYLE” AWARDS
20 Products Vie for Top Honors Via Facebook Balloting


NEW YORK, NY, August 16, 2014… Online balloting is now open for popular voting to determine which two, of 20 eligible products, will win the “Best of HOME” and “Best of LIFESTYLE” awards, in connection with the summer 2014 edition of NY NOW®, the Market for Home + Lifestyle (formerly NYIGF®). Voting takes place on www.facebook.com/nynowmarket through Tuesday, August 19, and winners will be announced on Wednesday, August 20, before the conclusion of the semi-annual Market.

“To identify the top products at NY NOW, we take the first steps before Market week, with the help of 36 trade and consumer editors who determine the best in several categories,” said Christian Falkenberg, NY NOW director and senior vice president. “Now, we need the public to narrow the field, and tell us which ones they find the most compelling.”

From 191 contenders in four broad “Best New Product Award” categories – Baby + Child, Personal Care + Wellness, Home Textiles and Tabletop + Gourmet Housewares – first round review determined 20 top products. Criteria for preliminary judging included: innovative design; creative use of materials/construction; and use of new materials/ technology. “Peoples’ Choice” online balloting, which opened today and runs through Tuesday, will distinguish two overall winners from the 20 eligible candidates.

Contenders for “Best of HOME” are Alya Collection by Antiochia™ USA LLC, Define Bottle by Define | Bottle, George by Doggiedasherie, Adult Robes by HOME and LOFT, “Thrift” Kantha Quilt by Lazybones™, Buon Gusto Compendio Steak Knife by Coltellerie Berti for MATCH, Stockholm Collection by Rosanna™ Cutlery Series by Twig New York – Hankook Chinaware New York Inc., Medium Yellow Casserole baking dishes by VIETRI and Nila Napkin Set by Walter G.

Contenders for “Best of LIFESTYLE” are Go Be Lovely™ Gift Set by ILLUME®, Teethin’ Smart EZ Grip Fruit Teethers by Innobaby LLC, Liaison de Parfum fragrance collection by Liaison de Parfum represented by KVD NYC Inc., Nursery Closet Organizers by Lucy Darling, Hat & Mitten Gift Box Set by Magicforest, LTD, Bourbon Vanilla and Oak Collection by MSC Skin Care + Home, Pop Up House Fort by nhocchi™, Table + Chair by PlanToys®, Snow Drop Hand Cream Collection by Soap & Paper Factory and Holiday Candela Collection by TOCCA LLC.

The summer 2014 edition of NY NOW, the Market for Home + Lifestyle, will run Saturday, August 16, through Wednesday, August 20, 2014, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. NY NOW’s four comprehensive collections – HOME, LIFESTYLE, HANDMADE and NEW! – will encompass 100,000 products in 400+ product categories. Some 33,000 attendees from all 50 states and more than 80 countries worldwide are expected. Information and registration is available online at www.nynow.com.

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NOTE: Individual product photographs and group shot of award winners are available upon request. Contact SandyLee@CathySteelAssociates.com to request images.