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press Release

NY NOW ADDS TWO NEW RETAILER EVENTS TO SUMMER 2015 SLATE
Gourmet Food Journalist Mimi Sheraton & Celebrity Stylist Erinn V Appear


WHITE PLAINS, NY, July 3, 2015…Two new retailer-oriented events – featuring appearances by author Mimi Sheraton and celebrity stylist Erinn V – will extend the dynamic offerings at the summer edition of NY NOW®, the Market for Home, Lifestyle + Gift, August 15-19, at New York City’s Jacob K. Javits Convention Center.

“We are excited to expand NY NOW’s programming in August to include exclusive appearances by food journalist Mimi Sheraton and celebrity stylist Erinn V,” said Scott Kramer, NY NOW co-director and vice president. “Both women are tastemakers and style-setters in their respective fields, and their presentations will be nicely complement NY NOW’s gourmet housewares and home furnishings exhibit floor offerings.”

Gourmet retailers are invited to join Mimi Sheraton, author of 1,000 Foods To Eat Before you Die: A Food Lover’s Life List, for a special breakfast on Monday, August 17, from 9am – 9:45am at the Javits Center. At the event, hosted in partnership with Gourmet Business, the grande dame of food journalism and former restaurant critic for The New York Times, will lead retailers on an extraordinary culinary adventure. Sheraton’s book 1,000 Foods To Eat Before You Die (Workman Publishing) is a master list of the world’s best dishes, ingredients, restaurants, markets, and more that everyone should experience in their lifetime. The authoritative work, compiled and written by Mimi Sheraton, is the joyous culmination of her six-decade-long love affair with food. Tickets cost $25 each, and include continental breakfast and a signed copy of 1,000 Foods To Eat Before you Die.

Home Fashion Forecast and NY NOW will co-host a special presentation for home furnishings retailers and interior designers: “Using Styling to Promote Your Projects and Build Your Brand with Erinn V, designer to the stars,” on Sunday, August 16, 4:45-5:30pm, at the Javits Center. Erinn Valencich (best known as Erinn V) – a trend and style expert, television personality and furniture designer who has styled shoots around the world with top brands and celebrities and worked with some of the top photographers to get on television, boost marketing and generate free publicity – will share her insights into using styling to help promote projects and build brands. She also will share the secrets to her success with styling, including how to visually capture an audience of magazine editors and online followers and what to look for in a photographer before you invest. Tickets, which are $25 each, include light refreshments.

In addition to these two special appearances, NY NOW will host several other “Only in New York” events, offering attendees unparalleled after-hour, beyond-the-show networking opportunities. The roster includes NY NOW’s perennial favorite “Night on Broadway,” featuring discounted tickets to the Monday, August 17, performance of HAMILTON. Tickets normally priced at $142 are specially priced at $110, before August 14, and $120 after.

Also on tap: Gifts and Decorative Accessories’ Retailer Excellence Awards, recognizing excellence in four retail categories, as well as individual achievement, on Sunday, August 16, and discounted admission to MAD (Museum of Arts and Design) during Market Week. In addition, members of the Museum Store Association attending NY NOW can participate in a NY NOW-sponsored Member Networking Event on August 18, which will include a cash bar and light fare.

The summer 2015 edition of NY NOW, the Market for Home, Lifestyle + Gift, will run Saturday, August 15, through Wednesday, August 19, 2015, at New York City’s Jacob K. Javits Convention Center. NY NOW’s three comprehensive collections – HOME, LIFESTYLE and HANDMADE, as well as NEW! exhibitors – encompass 100,000 products in myriad product categories. Attendees from all 50 states and around the world are expected. Information and registration is available online at www.nynow.com.

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NOTE: Photographs of Mimi Sheraton and Erinn V available upon request.