THE MARKET FOR HOME, LIFESTYLE + GIFT

February 4 - 7
Handmade
February 5 - 8
Home | Lifestyle | Artisan Resource
All Collections at
Javits Center, NYC

press Release

NY NOW® Preps for a Show-Stopping Market
New Exhibitors, Exciting Appearances and Performances, Market Promotions and More Await Attendees at NY NOW’s Winter 2016 Market


White Plains, NY, January 27, 2016 – The countdown is on for the winter edition of NY NOW®, the Market for Home, Lifestyle + Gift. The industry’s most expansive market event promises a unique and exciting experience for tens of thousands of buyers, designers, and more across every inch of the Jacob K. Javits Center in New York City beginning this Saturday, January 30. To pre-register for the event, visit nynow.com.

“With just a few days to go, we couldn’t be more excited about the amazing lineup of exhibitors, guests, performances and more that await market attendees,” said Randi Mohr, Co-Director and Vice President, NY NOW. “From exclusive product introductions and a growing list of new exhibitors, to star-studded guest appearances and exciting street performances, NY NOW delivers an experience that can only be found in New York City.”

Big Apple Appearances and Performances
NY NOW will welcome a number of special guests and performers to the winter market. On Sunday, January 31, GRAMMY® award-winning artist Lionel Richie will be on hand in the afternoon to promote his Lionel Richie Home Collection in collaboration with Impulse Enterprises (Booth #3534). On Monday, February 1, Marcus Lemonis of CNBC’s “The Profit” will be in attendance to celebrate the Biren & Co. line of candles (co-located with Harper Group in Booth #7704).

NY NOW will also bring the exciting hustle and bustle of New York City to attendees with show-stopping performances. On Sunday, January 31, Bronx-born artist Mark Lawrence will create a one-of-a-kind piece exclusively for NY NOW that will be on display for the duration of the event. On Monday, February 1, EBF Troupe will get the crowd moving with special breakdance performances in the morning and afternoon.

An Ever-Expanding Exhibitor Lineup
NY NOW’s sprawling market floor will fill the Jacob K. Javits Center with more than 2,400 exhibitors featuring 100,000 new and on-trend products throughout the HOME, LIFESTYLE and HANDMADE Collections. From brand new additions to returning brands, NY NOW offers the world’s very best lines across the home, lifestyle and gift spectrum.

More than 400 companies are joining NY NOW for the first time. In particular, Handmade® Global Design’s Innovation Showcase will feature 10 companies making their NY NOW debut as part of the market’s growing incubator programs. Additional companies joining NY NOW include:
    Campdavid (Gift)
    Cat & Dogma (Baby + Child)
    Cookut (Tabletop + Gourmet Housewares)
    Dream Srl (Gift)
    Get Lit Ltd (Home Furnishings + Textiles)
    Global America Group LLC (Tabletop + Gourmet Housewares)
    La Bouquetiere, Inc. (Personal Care + Wellness)
    LILIES & ROSES NY (Baby + Child)
    Love and Madness (Gift)
    Republic of Pigtails (Baby + Child)
    Sarah Richardson Design (Home Furnishings + Textiles)

In addition to new exhibitors, NY NOW is pleased to welcome back more companies that are making their return to the market after a recent absence including:
    Dunes and Duchess (Home Furnishings + Textiles)
    Dmemoir (Home Furnishings + Textiles)
    goumikids (Baby + Child)
    Greenpoint Brands (Baby + Child)
    Silly Yeti (Gift)
    Whimsical Charm (Baby + Child)

Only in NY Promotions and Specials
Attendees at the winter market will be privy to hundreds of NY NOW-only products from exhibitors that are designed to introduce buyers to their brand and craft. A full list of specials can be found here. To further entice buyers, NY NOW’s popular VIP Dollars Program is back with $35,000 up for grabs for qualified attendees! From Sunday-Wednesday, more than 100 qualified winners will be randomly selected at the winter market to receive coupons that can be used to write new on-site orders for future delivery with participating exhibitors. For more information about the VIP Dollars Program, click here.

Unrivalled Educational Programming
In addition to the exhibitors and events on the sprawling market floor, NY NOW will present a full range of educational programming including 30 seminars addressing color, digital media, retail strategies and design trends in partnership with leading trade and consumer publications and industry associations. For example, at the winter market, NY NOW is partnering with SCORE NYC to host two seminars, as well as run a series of 30-minute mini-coaching sessions for businesses – whether they are start-ups or established brands – which focus on opening new markets, reaching new customers, and achieving new goals. These sessions will be held from 11:00am to 5:00pm on February 1 and 2, and priority will be given to those who register for the SCORE seminars: The Essentials of EMV & Mobile Payments: Learn Everything You Need to Know on Monday, February 1 and Making Your Website Work for You on Tuesday, February 2. Interested parties can contact Michelle Daniels to reserve their spot.

After Hours Promotions for NY NOW Attendees
When the market floor closes each day, NY NOW has arranged for a number of promotions and discounts at popular NYC destinations so that attendees can make the most of their time in the city! “A Night on Broadway” returns with the brand-new musical, ON YOUR FEET on February 2. Tickets are available via online registration here for $109 to NY NOW participants. Additional promotions include:
    Free Market Week Admission & Shopping Discount at MAD (Museum of Arts and Design)
    Half off Market Week Admission to The Intrepid Sea, Air & Space Museum
    Half off Skate Rentals at Bank of America Winter Village at Bryant Park

About NY NOW®, the Market for Home, Lifestyle + Gift
The winter 2016 edition of NY NOW®, the Market for Home, Lifestyle + Gift, will take place at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections – HOME, LIFESTYLE and HANDMADE – that encompass 100,000 products in hundreds of product categories. It will begin on Saturday, January 30 with the HANDMADE collection, which closes on Tuesday, February 2. The HOME and LIFESTYLE collections, and Artisan Resource®, will run from Sunday, January 31, through Wednesday, February 3. Attendees from all 50 states and more than 80 countries worldwide are expected. For more information and to register, visit www.nynow.com
About Emerald Expositions
Emerald Expositions is a leading operator of large business-to-business tradeshows in the United States, producing more than 80 tradeshows and conference events per year, connecting hundreds of thousands of buyers and sellers across ten diversified end-markets, including Gift, Home and General Merchandise; Sports & Apparel; Design; Jewelry, Luxury, and Antiques; eCommerce; Photography; Healthcare; Military; and Food. Emerald is headquartered in San Juan Capistrano, CA. The company’s shows are typically the most prominent and important for exhibitors and attendees within their various industries. For more information on Emerald, please visit www.emeraldexpositions.com.

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