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press Release

NY NOW’S “OPEN HOUSE” DISPLAY PREVIEWS DESIGN & COLOR TRENDS
Project Partnership with Pantone and Progressive Business Media


WHITE PLAINS, NY, April 17, 2015… Key trends in home and lifestyle design and color will be showcased in an exclusive “Open House” display to be presented at the summer 2015 edition of NY NOW®, the Market for Home+ Lifestyle, to be held August 15-19, at New York City’s Jacob K. Javits Convention Center.  The colors and concepts, as forecasted by the Pantone Color Institute, will be brought to life in a product display curated by Progressive Business Media editors and explored in more detail in a special on-site seminar.

“NY NOW has always delivered emerging trends to its audience and this Open House display cements our emphasis on being at the cutting-edge of design and color trends,” said Scott Kramer, NY NOW co-director and vice president, “we hope seeing these themes translated into product will excite attendees and help them source products they might otherwise have missed.”

Now in its fourth annual iteration, the 2015 Open House display will showcase four key themes – Bijoux, Ephemera, Footloose and Mixed Bag – taken from the PANTONEVIEW home + interiors 2016 color forecast. Editors from Home Accents Today, Home & Textiles Today, HFN and Gifts and Decorative Accessories, will review exhibitor submissions in each of these categories and select products most representative of each trend for display.

Trend descriptions follow:

Trend #1: Mixed Bag

Eclectic patterns and prints drawn primarily from diverse cultures and a multi-national influence, when used together produce a dynamic and eye-arresting array of colors and combinations. Violet and florid orange hues are offset somewhat by a sugary ginger shade, while a sultry hot pink and robust wine tone are intriguingly complemented by a plush, mossy yellow-green.

Trend #2: Ephemera

Softly tinted, breezy, lighter than air, and as transitory as an evanescent bubble, Ephemera expresses a lightness of color that is often described as pastel. The delicacy of the shadings speaks volumes about its translation into the softness of tone and touch. Colors such as Wan Blue, Pale Peach, Pink Dogwood, Tender Yellow, Orchid Ice, Frosted Almond and a clarifying white called “Cloud Dancer” more than aptly describe these disarmingly charming tints.

Trend #3: Bijoux

From the French, Bijoux literally means “jewels” a fitting title for a palette that gleams with drama and intensity. The light reflective quality expressed in this grouping lends itself beautifully to pellucid transparencies in glass, resins, acrylics, mosaic tile and various lighting effects. Jewel tones such as Prism Pink, Amethyst, Topaz and Amber Yellow are artfully reflected or mirrored when juxtaposed next to equally striking tones of Violet, Dark Citron, Ember Glow, Rich Gold and a taupe that is one of the complex colors found within a tiger’s eye.

Trend #4: Footloose

Expressing the need to throw off the constricting schedules of everyday lives and simply enjoy the freedom of the outdoors, Footloose showcases the pleasurable pursuits that bring recreation and relaxation to life. Colors make for capricious combinations like Winter Pear and Strawberry Pink; Blazing Orange, Deep Periwinkle and Meadow Green, in addition to vacation-destination blues and blue-greens with tempting names like Capri and Vallarta Blue.

The “Open House” trend display, which is located in the North Concourse at New York City’s Jacob K. Javits Convention Center Center, will be open Saturday, August 15, through Wednesday, August 19, 2015, during all NY NOW Market hours. A complete list of products selected for the display will be available in late June.

A related seminar, Open House Seminar – What’s Hot In Home, sponsored by Progressive Business Media and Pantone, addressing color and design trends presented in the Open House display, will be presented on Sunday, August 16, at 8:30 am. Speakers will include Warren Shoulberg of Progressive Business Media, Laurie Pressman of the Pantone Color Institute and others.  Information and registration will be available online at www.nynow.com/programs, after May 1.

Pantone is the global color authority and provider of professional color standards for the design industries. Today Pantone’s universal language of color is used by 100 million design professionals worldwide to access color trends, communicate color choices and control consistency of color across every imaginable surface, texture, material and finish. Through the Pantone Color Institute Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions.

Progressive Business Media is the leading business-to-business media resource in the home furnishings industry, offering print publications, online editions, conferences, events, research, marketing services and more. Its titles include Gifts and Decorative Accessories, HFN, Home Accents Today, Home & Textiles Today, Furniture Today, Casual Living Today and Kids Today with more than 100,000 industry readers in print and online.

NY NOW’s three comprehensive collections – HOME, LIFESTYLE and HANDMADE, as well as NEW! exhibitors – encompass 100,000 products in myriad product categories. Attendees from all 50 states and around the world are expected. Information and registration is available online at www.nynow.com.

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