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February 5 - 8
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General FAQ

Where is the NY NOW Market held?

The NY NOW Market is located at the Jacob K. Javits Convention Center, 655 W 34th Street, New York City.


What are the NY NOW Market hours?


February 4-6 (Saturday – Monday)     9:00 a.m. – 6:00 p.m.

February 7 (Tuesday)                              9:00 a.m. – 5:00 p.m.

HOME, LIFESTYLE, Artisan Resource

February 5-7 (Sunday – Tuesday)       9:00 a.m. – 6:00 p.m.

February 8 (Wednesday)                        9:00 a.m. – 2:00 p.m.


How can I make hotel arrangements?

Hotel reservations can be made online through the Hotel & Travel section of the NY NOW website. onPeak is the official housing agent for the NY NOW.

How do I get to the Jacob K. Javits Convention Center if I am driving?

Get driving directions to the Jacob K. Javits Convention Center.

Will food be available at the Jacob K. Javits Convention Center during NY NOW?

Yes, there are a variety of dining options both inside the exhibit halls, the food court on level 1 and in the 3rd floor lobby.

What are the 2017 market dates for NY NOW?

NY NOW Winter 2017 will be located at the Jacob K. Javits Convention Center, February 4– February 8, 2017*.  NY NOW Summer 2017 will take place August 19-23, 2017*.

* Staggered dates and hours.

Is shuttle service available between my hotel and the Jacob K. Javits Convention Center?

Complimentary shuttle service is available between many NYC hotels and landmarks.  Please visit our Hotel & Travel page for more information.

Is parking available at the Jacob K. Javits Convention Center?

There are a variety of lots open, ranging from 24-hour, 7-days a week, to more limited service. If you have any questions, please be sure to call ahead. Details on area parking.

Exhibitor FAQ

When can we move in to our booth?

You will have a Target Freight Move-In Date and Time based on your location in the show. This is when your freight should be scheduled to arrive.  It is also the earliest date and time that your staff may arrive to set up your booth. Refer to the set-up manual from the Exhibitor Resources page.


Will late access to the exhibit hall be allowed?

We encourage all exhibitors to complete set-up work during scheduled hours when all staff is available for immediate assistance, and electricity is turned on for the booths. For exhibitors who need extra time for set-up, we will accommodate exhibitors staying to work late on their booth as long as possible in the exhibit hall until security turns off the lights and shuts down, at which point, everyone is required to leave for safety and liability reasons.  If you think you may need extra time, check with your assigned floor manager on site each day of set-up to find out what time the building will shut down each evening.

For security reasons, we cannot allow exhibitors to enter or leave and re-enter the exhibit hall after-hours. You must be in your booth by the close of normal access hours in order to stay late for continued set-up. Exhibitors remaining after-hours to work on their booth are also required to stay in their booth and not wander the floor. Late access on show days will not be allowed except for in-booth functions that have been approved in advance of the market.

Does NY NOW have a “clean floor policy”? When do my crates and skids need to be clear from the exhibit floor?

Certain aisles will be designated as “No Freight” aisles.  A “No Freight” aisle must be kept clear at all time of crates and boxes in order for all freight to be delivered in a timely fashion and on target for all booths throughout the market.  All crates and skids must be tagged and removed from the exhibit floor no later than 5:00 pm the evening before your collection opens. This will allow Freeman and Javits sufficient time to lay the aisle carpet and complete the overall cleaning of the exhibit hall, as well as provide exhibitors the space to complete their booth set up by keeping aisles clear.

There will be no exceptions to this policy. Crates without empty storage stickers will be tagged by the area floor managers or Freeman and removed from the exhibit hall – whether full or empty. Empty sticker labels will be available during set-up hours at your nearest Freeman service desk.

When can we break down our booth?

Exhibitors may begin dismantling their displays immediately after their collection closes on either Tuesday 5:00 p.m. (HANDMADE) or Wednesday at 2:00 p.m. (HOME, LIFESTYLE, Artisan Resource). See market schedule.

The return of empty containers will begin immediately after the aisle carpet and vehicles are removed from the Exhibit Hall. In agreement with the Exposition Terms and Conditions, exhibitors may not dismantle or remove any portion of their exhibit prior to the scheduled market closing time for their section. This rule will be strictly enforced and failure to follow this rule may result in monetary penalties and may jeopardize future participation.

Upon commencement of move-out, all aisles are to be kept entirely clear of exhibit material so that all aisle carpet may be removed. No empty crates, pallets or boxes will be returned until ALL aisle carpet has been removed. It can take up to 8 hours for all of the empty crates and boxes to be returned so please be patient during this process and schedule your travel departures accordingly.

In order to assure all exhibitors of an expedient move-out, complete cooperation is required between exhibitors and Freeman. All vehicular movement at the Jacob K. Javits Convention Center loading docks must be coordinated and approved by Freeman in advance.

Where do I ship my booth materials?

We have two location options to make shipping more convenient.

The first method is to ship your freight in advance to the Freeman Warehouse.  Note that storage fees apply. You’ll receive confirmation of receipt and the materials will be waiting in your booth for you when you arrive on-site. Additional information will be available in the Exhibitor Set-up Manual. The advance shipment address is:

  • Freeman Warehouse address for advanced shipments: Company Name & Booth Number(s) NY NOW c/o Freeman 1 Railroad Place Maspeth, NY 11378

The second method is to ship directly to show site for arrival between the specified dates allotted for the market. Please refer to your target check-in time. The show site shipping address is:

  • The shipping address to the Jacob K. Javits Convention Center (JKJCC) is:  Company Name & Booth Number(s) NY NOW c/o Freeman Jacob K. Javits Convention Center 655 West 34th Street (12th Avenue & 39th Street)

Please refer to the set-up manual for Advance Shipment and Direct to Show shipping information and deadlines.

What is the Marshaling Yard and why do I have to go there?

The marshaling yard is located on 12th Avenue at 39th Street. All delivering carriers must check in at the Marshaling Yard prior to delivering to the facility. Drivers must check in no later than 2:30 p.m. on the target move-in date to be off-loaded.

Please be advised that certified weight tickets are required when checking into the Marshaling Yard. For your convenience, Freeman has available a full-size certified scale at the Marshaling Yard. If your driver has valid certified weight tickets, Freeman will accept these tickets and your driver will not have to scale at the Freeman Marshaling Yard. All carriers will be assigned an unloading number according to driver check-in time.

Can I use my own dolly/hand truck and move my materials into my booth?

No, you may not.  Only materials that can be hand-carried by one individual in one trip may be brought into the exhibit hall by an exhibitor. Someone must be available to stay with your vehicle at all times to avoid being towed, and should remain parked for no more than 30 minutes. No exceptions.

All private vehicles larger than a Ford Ecoline van must check in at the Marshaling Yard and use the loading docks for freight move-in. Hand-carry move-in assistance will be available on a limited, first-come-first-served basis from the front doors to individual booths. If you have questions, please contact Freeman at 201-299-7575.

Can I set up my own booth?

You are allowed to set-up and dismantle your own booth up to 250 square feet without union labor, provided the staff utilized is full-time company personnel of the exhibiting company and the work can be done without tools.

If you are using an Exhibitor Appointed Contractor (EAC), the online EAC Notification Form and the EAC’s Certificate of Insurance must be submitted prior to move-in. Refer to the Exhibitor set-up manual for an EAC form and complete details regarding labor rules and restrictions.

Where can I find the NY NOW Exhibitor Set-up Manual?

The NY NOW 2015 Exhibitor Service Manual is available on the Exhibitor Resources page, at least two months in advance of each market.

If you have any questions about the NY NOW Exhibitor Set-up Manual, please contact Kristen Anderson, Operations Manager, at 914-421-3293 or

How do I order items for my booth (i.e., carpet, electrical, furniture)?

Refer to the NY NOW Exhibitor Set-up Manual for order forms and online ordering. The Set-Up Manual is available on the Exhibitor Resources page at least two months in advance of each market.

What equipment and services are included with my booth?

Booth inclusions vary by section. Please refer to the Exhibitor Set-up Manual available on the Exhibitor Resources page at least two months in advance of the market, or contact your sales representative.

Can I have a hanging sign over my booth?

For an additional charge, exhibitors with booths that are 400 square feet or larger may have a hanging sign over their booth in most areas throughout the market. Please contact Kristen Anderson, Operations Manager, at 914-421-3293 or if interested.

How do I find out if my booth meets all regulations?

Exhibitors should first reference the Booth Guidelines for your type of booth. If you still have questions, please contact Kristen Anderson, Operations Manager, at 914-421-3293 or

Please reference the Booth Guidelines in the NY NOW 2015 Exhibitor Set-up Manual to ensure your booth meets these guidelines.

What insurance coverage do I need and who should be listed as additional insured?

NY NOW Management requires each exhibiting company and Exhibitor Appointed Contractor (EAC) to carry general liability insurance, automotive liability (if applicable) and workmen’s compensation coverage. Details will be available in the Exhibitor Set-up Manual.

Additional insured should be listed as follows: Emerald Expositions, NY NOW 2015, Freeman, and the Jacob K. Javits Convention Center.

If you don’t have insurance that meets the requirements, insurance can be procured from the Marsh Total Event Exhibitor Insurance Program with whom a special group rate has been negotiated, or your insurance provider. Exhibitors will not be able to set-up until we have received your certificate of insurance. Details and access to the March Total Event Exhibitor Insurance program will be available in the set-up manual.

How do I find out my booth number and/or where I am located on the show floor?

Your number can be found on your contract or by contacting your sales account representative.

How do I register my exhibitor booth personnel?

Exhibitor Registration can be done online. Exhibitors will be notified by email when registration opens for badges. Note that all badges must be picked up on-site with photo ID.

Can I register on-site?

We highly recommend registering you and those working in your booth during market days in advance to avoid delays when you arrive on-site.  Registration will be open in the Crystal Palace and North Concourse to obtain your exhibitor badge and/or register additional staff.

What are the on-site exhibitor registration hours?

On-site exhibitor registration hours will be:

Thursday, February 2     12:00 p.m. – 5:00 p.m.

Friday, February 3      8:00 a.m. – 5:00 p.m.

Saturday, February 4       8:00 a.m. – 5:00 p.m.

Sunday, February 5       8:00 a.m. – 5:00 p.m.

Monday, February 6      8:00 a.m. – 5:00 p.m.

Tuesday, February 7      8:00 a.m. – 5:00 p.m.

Wednesday, February 8   8:00 a.m. – 1:45 p.m.

When will I receive my badge?

You will pick up your badge and lanyard on-site at the Will Call Registration counters marked “Registered? Print Badge Here” in the Crystal Palace and North Concourse.

If you need to register on-site or need to make changes to your registration, you can do this on-site at the Registration counters in the Crystal Palace and North Concourse lobbies.

How many exhibitor badges do I get for my company?

Badge allotment is based off the size of your booth. You may register 5 employees for every 100 square feet. If additional badges are needed, you may do so for an additional charge.

What is a Market Directory listing and how do I make sure my company is listed properly?

A directory listing is the contact information and product categories that will be published both on the NY NOW website and in the printed Market Directory. It’s a key tool for promoting your company to attendees before, during and after the market. The final deadline for entering your information to be included in the printed Market Directory will be communicated to you by email. The deadline is typically in November for the winter market, and June for the summer market.

In order to be listed in the Market Directory, go to the NY NOW Market Planner and log into your profile. Upon confirming your exhibit space, you will receive a welcome e-mail with information about this tool and your log-in information will be provided at that time. Promotional upgrades are available on this digital platform to make your online listing and company branding stand out from the competition.

What other opportunities are available for promoting my company?

Our goal at the NY NOW is to find the best ways to put you in touch with your audience and to help you make sales. That’s why we’ve developed several sponsorship and promotional opportunities that will enhance your presence at the market. To learn more, please go to the Advertising and Sponsorship section of the NY NOW website or contact your sales manager.

Can I provide samples of food and/or beverages in my booth?

Each exhibitor distributing food and/or beverage samples from their booth must receive approval in advance of the market. Samples of packaged food and beverages manufactured and distributed by the exhibitors for the purpose of sales will be permitted. All other distribution of food and beverages must be arranged and purchased with the caterer for the Javits Center, Centerplate. Refer to the set-up manual for more information or contact Kristen Anderson, Operations Manager, at 914-421-3293 or

Are wheelchair and/or scooter rentals available at the Jacob K. Javits Convention Center?

A limited number of wheel chairs are available at no fee. The Center can also assist patrons wishing to rent motorized wheelchairs. Call our Command Center at (212) 216-2196 before you arrive for information on reserving or renting a wheelchair.

How do I get an International Visa letter of invitation?

Please visit our Obtaining a Visa page for more information.

Attendee FAQ

What are the NY NOW Market Conference Program hours?

Read more information on the NY NOW Market Programs page.

How much does it cost to attend NY NOW?

Read more on pricing information to attend the NY NOW Market.

How do I register?

Attendee Registration can be done online. Start your registration.

If I need to cancel my registration, will I receive a refund?

Registration fees are non-refundable.

What are the on-site attendee registration hours?

On-site Registration will be open in the Crystal Palace and North Concourse as follows:

Saturday February 4: 8 am – 6 pm

Sunday February 5: 8 am – 6 pm

Monday February 6: 8 am – 6 pm

Tuesday February 7: 8 am – 6 pm

Wednesday February 8: 8 am – 1:45 pm

Can I register on-site?

  • On-site, the registration fee for qualified first-time attending buyers is $60.
  • Returning attendees who have not yet registered for the summer 2015 market can register on-site for $25.
  • Suppliers to the trade can register on-site for $400.
  • Children under the age of 14 may be admitted as guests ($60 admission fee) if accompanied by a registered attendee.

Please note that only major credit cards are accepted for onsite registrations. Cash will not be accepted.

When will I receive my badge?

Upon receiving a confirmation email confirming that your credentials were accepted, [please print out the confirmation email and bring it with you to the show.  On-site, take your email confirmation it to the nearest registration terminal to get your badge and lanyard.

Registration terminals are located in the Crystal Palace and the North Concourse.

Who attends NY NOW?

The NY NOW Market is open to industry professionals only, as well as Press.

Can I bring my child to the show?

Children under the age of 14 may be admitted as guests (for a $60 admission fee) if accompanied by a registered attendee.


Can I take photographs during the show?

Show Management is respectful of the time and resources utilized by each exhibitor and speaker. In an effort to protect our exhibitors and speakers, unauthorized photography or video recording is not allowed on the Market Floor or in seminar rooms at the NY NOW Market without first obtaining permission from the exhibitor or speaker.

Violators will be ejected from the show and may be denied entry to future NY NOW events and/or be prosecuted.

Are wheelchair and/or scooter rentals available at the Jacob Javits Convention Center?

Wheelchairs are provided to attendees and exhibitors free of charge. Big Apple Mobility can arrange for a scooter delivery to the Javits Center. For price quotes, Big Apple Mobility can be reached by calling 212-662-4548.