Winter 2016 Seminars
Let NY NOW Be Your Resource!
Don’t miss the opportunity to expand your knowledge in a comfortable setting — created for learning and advancing your career or business.
NY NOW presents a full range of educational programming and industry events. Seminars address color and design trends, sustainability, digital media and retail strategies led by leading trade and consumer publications or industry associations. The goal of each seminar is to have the attendee leave with a new insight on our industry and invigorated to succeed.
Add seminars to your show registration early and save. Cost: $20 before January 29 and $25 onsite.
For questions about attending a seminar or participating in one as a presenter, please contact:
Program & Event Marketing Manager
NY NOW also offers a number of “Only in New York” after-hours activities for market participants, such as A Night on Broadway and Gift for Life. Check them out here.
Saturday, January 30
|10:00 – 11:00 AM||Blogging for Bucks: How to Use Content Marketing to Magnetize Your Website & Attract Your Ideal Customers from the Web, Room 1A02|
|12:00 – 1:00 PM||Intellectual Property: Trademarks, Copyrights and Brand Protection, Room 1A02|
|1:30 – 2:30 PM||Be a Social Media Star with this Powerful Update, Room 1A02|
Sunday, January 31
|8:30 – 10:00 AM||Importing 101: Everything You Want to Know But Are Afraid to Ask, Room 1A02|
|10:00 – 11:00 AM||Apps for Retailers, Room 1A03|
|10:30 – 11:30 AM||UBIT and Non-Profit Retailers, Room, 1A02|
|12:00 – 1:00 PM||Cash in On the Buy Local Trend, Room 1A03|
|12:00 – 1:00 PM||Creative Solutions for Selling Themed and Souvenir Merchandise, Room 1A02|
|1:00 – 2:00 PM||Retail Trends: What’s New? What’s Next? And What It Means for Independent Retailers, Room 1A03|
|1:30 – 2:30 PM||Making it Real: The Road from Design Idea to Successful Artisan Product, Room 1A02|
|2:30 – 3:30 PM||Handmade Futures: Ideas and Colors that Will Drive Customer Interest During the Year Ahead, Room 1A02|
|3:00 – 4:00 PM||Destination: Spa Lifestyle at Home with Retail Products, Room 1A03|
Monday, February 1
|8:30 – 10:00 AM||Importing 101: Everything Your Want to Know But Are Afraid to Ask, Room 1A02|
|8:30 – 10:00 AM||Spring/Summer 2017: The Color Evolution, Room 1A03|
|10:30 – 11:30 AM||Finding and Reaching Your Audience on Facebook, Room 1A03|
|12:00 – 1:00 PM||Handmade Messaging: Communicating Your Brand’s Identity with Clarity, Room 1A02|
|12: 00 – 1:00 PM||Making Sustainability Fashionable: Sustainability in Fashion and Home Design, Room 1A03|
|1:15 – 2:15 PM||Roundtable Discussion: Retailing in A Changing World, Room 1A03|
|1:30 – 2:30 PM||Building Customer Markets with Precision and Focus, Room 1A02|
|2:30 PM – 3:30 PM||Building Exposure and Sales Through Pinterest, Room 1A03|
|3:00 – 4:00 PM||Gifting 101: Cashing in on Gifting Trends with Personal Care Products, Room 1A02|
Tuesday, February 2
|9:00 – 10:00 AM||Connecting to the Community: Planning, Prepping and Executing Neighborhood-Focused Store Events, Room 1A02|
|10:30 – 11:30 AM||Social Media Can Hurt Your Business: Don’t Get Caught in the Trap, Room 1A02|
|10:30 – 11:30 AM||Learn the Power of E-Newsletters, Room 1A03|
|12:00 – 1:00 PM||Handmade Impact: What are the Social Effects of Commerce in the Artisan Sector?, Room 1A02|
|1:30 – 2:30 PM||Handmade Marketing: A Look at Artisan Brands We Admire and Why, Room 1A02|
|1:30 – 2:30 PM||Souvenir & Resort Gift Trends, Room 1A03|