NY NOW Programming Adds Value to Market Experience
Expo Seminars Address Key Gift & Home Industry Issues and Opportunities
NY NOW presents a full slate of business-building educational programming for buyers and suppliers. Information-packed and image-rich subjects are addressed in both panel discussions as well as single-presenter sessions. Rich and varied subject matter includes color and design trends, sustainability and social responsibility, digital marketing, social media and e-commerce tactics, as well as retailing strategies in general.
With a finger on the pulse of industry and consumer trends, NY NOW programs explore current issues and opportunities for retailers, designers and manufacturers. Recent sessions have ranged from in-depth panel discussions of the “Maker Movement” and the impact of new technologies on the design, production, marketing and delivery of products. NY NOW sessions also address issues essential to retail store operations – from visual merchandising and store design to marketing through social media platforms like Pinterest, Instagram, Facebook and Linked In.
NY NOW sessions offers something for everyone – at every level and at every pace. For instance, SnapRetail presents a series of 15-minute, fast-paced, bite-sized sessions about online marketing and e-commerce; and Craft Retailers & Artists for Tomorrow (CRAFT) host a series of “Power Hours” giving a more comprehensive look at key issues in today\'s marketplace.
NY NOW\'s seminars are presented by a faculty of industry experts, and hosted by media outlets – both trade and consumer – as well as leading industry associations. Individual speakers, as well as panel discussions, offer informative and content-rich sessions, filled with inspiration and actionable ideas. Educational partners include Day Spa Association, International Furnishings & Design Association (IFDA), Museum Store Association, Fashion Group International, and ART: The Creative Business Network and others.