February 3 - 6, 2018
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February 4 - 7, 2018
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Spread some cheer and show off your holiday displays for a chance to win in

the NY NOW® Holiday Display Challenge

With the holiday season just around the corner, creativity is in the air! NY NOW invites you to show off your retail space by submitting pictures of your holiday displays on Instagram for a chance to win prizes at the winter market. Fellow industry professionals will also be invited to vote online for their favorite displays for a chance to win, as well!

How It Works

  • From November 27 through December 25, share a photo of your in-store holiday display or window on Instagram using hashtags #NYNOWholidays and #Sweepstakes
  • On January 5th, 15 finalists will be announced on
  • From January 5 through 17, industry professionals and fans will be invited to vote online at for their top display picks among these 15 finalists
  • January 19 – 3 Holiday Display Challenge winners and 3 voting winners be will announced*

The prizes:

  • 3 Holiday Display Challenge winners will receive:
    • First place- 1 x $500 American Express® Gift Card
    • Second place – 1 x $300 American Express® Gift Card
    • Third place- 1 x $150 American Express® Gift Card
  • 3 voting winners will each receive 1 of 3 $100 American Express® Gift Cards

Official Rules

For purposes of entering the Holiday Display Challenge, you must register and submit entries by 12/25/17, but you can continue to enter through 1/17/18 by registering for NY NOW and voting on submitted entries .

*Notifications will be sent via email and winners must respond within 48 hours confirming that they plan to pickup  their cards on-site at the NY NOW winter 2018 market. 

Register Now           View All Entries