Retailers lure shoppers with in-store holiday experiences

Brick and mortar stores want to bring consumers into stores again, and there’s no better time for that than the upcoming holidays.

Online shopping has made in-person holiday shopping less of a necessity, as consumers can now search for the best holiday deals 24/7, while still in their pajamas. But brick-and-mortar stores want to bring back the good old days of having consumers actually venture into the stores, and there's no better time for that than the upcoming holidays. 

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