Insights

The #1 Reason Attending NY NOW Can Help Your Retail Business

August 01st, 2018

To remain competitive in today’s retail marketplace, you need to have the newest and hottest merchandise for your retail store. After all, customers expect to see the latest trends when they walk into a store or log on to a website – especially when that store specializes in home, lifestyle and gift products. By attending trade shows, you can source the latest trends to help your store meet and exceed customer demands, and NY NOW® stands out as the premier trade show where you can discover the trending merchandise that your customers won’t be able to resist.

 

Discover below why NY NOW is an essential resource to help your retail business achieve success.

 

First Access to Trending Merchandise

NY NOW is a home, lifestyle and gift trade show held at the Javits Center in New York City. What sets NY NOW apart from other trade shows of its kind? 67 percent of New NY NOW exhibitors come to launch brand new products that haven’t been seen anywhere else. In fact, first access to new products is the #1 reason that attending NY NOW can help your retail business succeed – giving your home, lifestyle and gift categories a competitive edge with the most unique products on the market. From innovative furniture designs to fair trade pottery to hand-crafted textiles to the latest trend products consumers will want and more, NY NOW is the premier sourcing destination to find the most exclusive and lusted after merchandise for your retail store.  

 

Products to Generate Shelf Appeal

To attract new customers and inspire repeat purchases, you need to stock your displays and online catalog with products that your customers haven’t seen anywhere else. NY NOW can be your secret weapon to generating excitement around your brand – ultimately helping you capture and retain customers. The NY NOW exhibition floor is host to tens of thousands of eye-catching products, many of which are being shown for the first time at the upcoming August show. In fact, for a sneak peak take a glance at NY NOW’s Twitter and Instagram feed – as well as follow along with hashtag #nynow – for a glimpse of what will be featured at NY NOW.  

 

Sourcing Guidance from Industry Leaders

The #1 reason to attend NY NOW is to source the newest innovations in home, lifestyle and gift products. However, a close second is undoubtedly the complimentary education, trend talks and book signing experiences that can help to enhance your sourcing experience – as well as helping to direct you towards the season’s must-see merchandise. This August, NY NOW will host trend talks from leading experts in merchandising, retail and home design – helping to steer you towards some of the essential merchandise and exciting trends on the show floor. Plus, you can also meet some of the influencers behind the most in-demand industry titles of the season at NY NOW’s book signings; including the legendary Iris Apfel of Accidental Icon.

 

Merchandise Categories & Sections

NY NOW’s floor plan is designed so that you don’t miss a single one of the 2,300+ exhibitors featuring the newest in home, handmade, lifestyle and gift products. NY NOW’s Home Collection features over 1,000 exhibitors and the merchandise is divided into 3 sections ­– Accent on Design, Home Furnishings + Textiles, and Tabletop + Gourmet Housewares. The Lifestyle Collection at NY NOW has over 1,000 exhibitors featuring all of the latest gift and lifestyle products and is divided into 4 sections including – Baby & Child, Gift, Personal Accessories, and Personal Care + Wellness. Finally, NY NOW’s Handmade Section features artisan-crafted, eco-friendly product such as: tabletop, ceramics, home décor, jewelry, apparel, and more. The Handmade Section is divided into 3 sections – Handmade Designer Maker, Handmade Global Design, and Artisan Resource. With so much to explore, you can feel confident that NY NOW will have what’s right for your unique store and customers!

 

Resources to Plan Your Trip

If this will be your first time attending NY NOW, be sure to check out all of the complementary resources that NY NOW offers for new buyers. It is a great idea to register early for the show, so that you can begin seeking out exhibitors and making your schedule for show day right away with Connect, NY NOW’s comprehensive market planner. Finally, register for NY NOW today to guarantee you have an opportunity to access all of the newest design-driven products in the heart of New York City and get a head start on researching exhibitors to help find essential cutting-edge, design-driven inventory to make this your most successful retail year yet.