The 'halo' effect

How Bricks Impact Clicks

“It remains impossible not to think of physical locations as central to the whole enterprise — no longer merely a point of sale, but now transformed into a fulfillment center, a showroom for experiencing products, the creator of a ‘halo effect’ enhancing the retailer’s image in its trade area and a powerful branding mechanism.”  Learn more

-Jean Lambert, ICSC’s director of research

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