LIFESTYLE collection

Offering trend-setting curated sections within the Baby, Gift, Wellness and the Fashion Accessory spectrum.



Dramatically expanding the Wellness section (previously Personal Care & Wellness) to include new categories to support this surging sector. Beauty, CBD, Apothecary, Supplements/Natural Health Products, Fitness & Spa Accessories, Aromatherapy, Personal + Home Fragrance, Men’s Grooming, Bath + Body, + more!  Now featured on level 3.



beauty. wellness.apothecary.

Platform for emerging wellness and beauty brands. Positioned in the Personal Care + Wellness section.

Luxury Lifestyle


The destination for buyers seeking uniquely special, higher end items ideal for their most selective customers. Featuring the very best in lifestyle products, including fine jewelry and accessories, fragrances, designer apparel, exquisite gifts, luxury wellness, and more.

Baby + Child


Baby + Child presents a comprehensive collection of well-designed, innovative, sophisticated, functional and fun products for babies, toddlers, kids and their families. This juried neighborhood is located within the LIFESTYLE Collection on Level 1 of the Javits Center.



An extensive selection of stationery + publishing, collectibles, motivational gifts, souvenirs and novelties, + more.



Complete the look. Offers classic and trend driven products in fine and fashion jewelry, leather goods, mens accessories, wearables, and more.

NY NOW® is the heartbeat of the lifestyle and gift industry.

Jessica Gulati, Owner, Lotus Love Beauty

Wholesale Gifts for Innovative Retailers

Fashion Accessories, Jewelry, and Statement Pieces

The LIFESTYLE Collection at NY NOW® offers the greatest selection of Wholesale Gift. In this collection of over 1,000 companies you will find a broad spectrum of trend-setting merchandise in categories such as giftware, personal care, Fashion Accessories, and juvenile resources. NY NOW is held twice a year during the summer and winter. If you want to see great returning brands with new products as well as companies new to the Market, then visiting the LIFESTYLE Collection is a must.

Merchandising of LIFESTYLE is done in four themed sections, each offering unique product categories: Baby + Child, Gift, Personal Accessories, Personal Care + Wellness

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