The LIFESTYLE Collection at NY NOW offers trend-setting curated sections within the Baby, Gift, Wellness and the Fashion Accessory spectrum.  New to the market the LIFESTYLE Collection will present indieNOW  - a platform for emerging wellness and beauty brands.

Co-located with the National Stationery Show. Featuring 300+ providers of quality letterpress and innovative custom stationery, 100+ emerging artists and 5,000+ new to Handmade buyers--one badge two shows!

Baby + Child

A juried collection of well-designed and sophisticated product ranges for children from 0-10 years.



Covers an extensive selection of stationery and publishing, collectibles, trend merchandise, party and craft supplies, motivational gifts, souvenirs and novelties, and more.


Personal Accessories

Offers classic and trend driven products in fine and fashion jewelry, leather goods, mens accessories, wearables, and more.


Personal Care + Wellness

A resource for natural/organic products and well-being lines, as well as on-trend cosmetics and beauty accessories, fragrance, and skin, hair, and bath & body care.



INDIE NOW_NY_NOW_FEB_2019_RUDD2155.jpgindienowww.jpgINDIE NOW_NY_NOW_FEB_2019_RUDD2150.jpg


Platform for emerging wellness and beauty brands. Positioned in the Personal Care + Wellness section.

Wholesale Gifts for Innovative Retailers

Fashion Accessories, Jewelry, and Statement Pieces

The LIFESTYLE Collection at NY NOW® offers the greatest selection of Wholesale Gift. In this collection of over 1,000 companies you will find a broad spectrum of trend-setting merchandise in categories such as giftware, personal care, Fashion Accessories, and juvenile resources. NY NOW is held twice a year during the summer and winter. If you want to see great returning brands with new products as well as companies new to the Market, then visiting the LIFESTYLE Collection is a must.

Merchandising of LIFESTYLE is done in four themed sections, each offering unique product categories: Baby + Child, Gift, Personal Accessories, Personal Care + Wellness

Do NOT follow this link or you will be banned from the site!