Tradeshow public relations can help you generate awareness with the media, create visibility for your company and your new products, increase your booth traffic and spark sales. NY NOW is a great place to initiate a PR campaign, with 300+ representatives – from trade and consumer media outlets – attending each semi-annual edition… Remember you are competing with 2,300 other companies for time and attention! Start “building the buzz” today!
Questions? If you have additional questions about pre-show media outreach:
Free Editorial Opportunities
Leading trade publications are seeking to feature the latest exhibitor news and promote previews of new product introductions planned for Market. We provide a listing of publications and issue dates, along details about images and information required by editors, to make it easy for you. Editorial promotion is FREE. All you have to do is enter your submissions by the published deadlines. Read here for complete list.
Key Trade Media Contacts
This list of key home and lifestyle trade publication is a great starting point for your pre-show outreach, as well as your year-round communication with industry press. We provide you with publication names and contact information for key editors. These media outlets will be most interested in your announcements about show participation, new product introductions and interesting company back-stories. Request a listing of all media currently registered to attend NY NOW here.
Press Kits + NEW! Press Material Development Service
Exhibitors are strongly encouraged to create a press kits with information about your company and new products as a tool for editors to use to discover the newest buzz-worthy products at the Market. Deliver 25-30 press kits to the Press Center on Friday, February 2 and no later than 2:00 PM on Saturday, February 3 to ensure placement before press arrive at the Market. It is also recommended that you keep 10 additional press kits on-hand at your booth for media that stop by.
Do you want help developing materials that tell your brand and product story? Coyne PR is the official Public Relations team for NY NOW. They have relationships with the working press and know what editors are looking for. If you want help developing press materials that can get the media excited about your company and product, Coyne can produce your Press Kit for the winter Market. The deadline to take advantage of this exciting service is Friday, December 8, 2017. For more information, or to set up an introductory call, please contact Katie Seifert firstname.lastname@example.org or 973-588-2000.
Be sure to deliver your press kits to the NY NOW Press Center, the central check-in point for all editors visiting NY NOW. The NY NOW Press Center, which is open during all Show days and hours, is located on the Javits Center’s 4A Terrace (4th Floor at 38th Street entrance).
Share Your News With Us!
Be sure to share your company news and announcements with the Coyne PR team via email@example.com ahead of the show. News can include new product launches, company news, special anniversaries, booth events including special guests and promotions, etc.
Media Pitch – NEW!
You can also schedule an in-person meeting with a member of the Coyne PR team to demonstrate your product. Meetings will be held in 15-minute increments on Friday, February 2, 2018. Each exhibitor is permitted one appointment and may only bring one product to highlight. Contact the Coyne PR team via firstname.lastname@example.org schedule.
Call for Products https://nynowemerald.wufoo.com/forms/s166crdm06q3sp4/
If you’d like to be considered as a featured post on NY NOW Social Media (Facebook, Twitter and Instagram) and/or NY NOW marketing collateral and key trade editorials, please complete this form and acknowledge the Release. We thank you for your contribution!