Free PR Opportunities
Tradeshow public relations can help you generate awareness with the media, create visibility for your company and your new products, increase your booth traffic and spark sales. NY NOW is a great place to initiate a PR campaign, with 400+ representatives – from trade and consumer media outlets – attending each semi-annual edition… Remember you are competing with 2,300 other companies for time and attention! Start “building the buzz” today!
Questions? If you have additional questions about pre-show media outreach:
Free Editorial Opportunities
EDGE Media Network
Deadline: August 18, 2017 Contact: Andrew Smith, firstname.lastname@example.org
Requirements for submission: Editor is looking for LGBTQ-owned/operated brands that are exhibiting at the NY NOW summer 2017 market. These LGBTQ brands will be considered for business profile features and potential inclusion in product round-ups, etc. EDGE Media Network is the largest network of LGBTQ news and entertainment publications in the world, serving 5+ million dedicated readers from a variety of metropolitan areas around the United States and beyond on the web, mobile web and native apps.
Key Trade Media Contacts
This list of key home and lifestyle trade publication is a great starting point for your pre-show outreach, as well as your year-round communication with industry press. We provide you with publication names and contact information for key editors. These media outlets will be most interested in your announcements about show participation, new product introductions and interesting company back-stories. . Read here for complete details. For a listing of all media currently registered to attend NY NOW, please send an email with your company name and booth number to email@example.com.
Create a press kit with information about your company and your new products as a tool for editors to use. If you don’t know what to include in a press kit, we offer some “Press Kit Basics” with tips & tools you can use to get started. Here are press kit basics for you to review, and read here for helpful tips on writing a press release: “Polish Your Press Release Writing Skills.”
Be sure to deliver your press kits to the NY NOW Press Center, the central check-in point for all editors visiting NY NOW. The NY NOW Press Center, which is open during all Show days and hours, is located on the Javits Center’s 4A Terrace (4th Floor at 38th Street entrance). We recommend that you deliver 25-30 press kits during set-up; and that you keep another 10 kits in reserve for press who visit your booth.