THE MARKET FOR HOME, LIFESTYLE + GIFT

August 19 - 22
Handmade® Global Design
August 20 - 23
Home | Lifestyle | Handmade
All Collections at
Javits Center, NYC

Free PR Opportunities

Public Relations

Tradeshow public relations can help you generate awareness with the media, create visibility for your company and your new products, increase your booth traffic and spark sales. NY NOW is a great place to initiate a PR campaign, with 400+ representatives – from trade and consumer media outlets – attending each semi-annual edition… Remember you are competing with 2,300 other companies for time and attention! Start “building the buzz” today!

Questions? If you have additional questions about pre-show media outreach:

COYNE PR
Katie Seifert
973-588-2000


Free Editorial Opportunities

Museums & More
Issue Date: August 2017
Deadline: May 24, 2017
Contact: Zeke Jennings, zjennings@greatamericanpublish.com
Description: Museums & More is working on a customized apparel piece for its August issue, which will be on display at the NY NOW summer market. Editors are looking for customized apparel including hats, clothing and accessories. Exhibitors should supply their company and product name, a short product description, MSRP, 300 dpi image, company URL, NY NOW booth number and PR contact information.

 

LDB Interior Textiles
Issue Date: July 2017
Deadline: June 1, 2017
Contact: Wanda Jankowski, wandaldb@ewwpi.com
Description: LDB Interior Textiles is preparing a NY NOW market preview story for the July 2017 issue and invites NY NOW exhibitors to submit products for potential editorial inclusion. Product categories being considered include: fashion bedding, basic bedding, comfort sleep products, decorative pillows, throws and blankets, bath towels, shower curtains and mats, bath accessories, kitchen textiles, area and accent rugs and window treatments. Exhibitors with these types of products should supply the following: company and product/collection name, a brief product description (including material item is made of, sizes/colors available), MSRP, company URL, a 300 dpi image (JPG or TIF that is at least 5×7 inches in size), NY NOW booth number and PR contact information. Please do not submit figurines, vases, glassware or other “hard” gift and home accent items.

 

HFN
Issue Date: August 2017
Deadline: June 23, 2017
Contact: Allison Zisko, Managing Editor/Tabletop Editor, azisko@hfnmag.com
Description: HFN is preparing a NY NOW market preview story for the August 2017 issue and invites NY NOW exhibitors to submit products for potential editorial inclusion. Home furnishing brands should supply their company and product name, a short product description, MSRP, company URL, a 300 dpi image, NY NOW booth number and PR contact information.

 

Giftware News
Issue Date: July/August
Deadline: July 6, 2017
Contact: Jim Negen, jnegen@talcott.com
Description: Giftware News is preparing its July/August issue and the editors invite NY NOW exhibitors to submit products for potential editorial inclusion. Companies that offer candles, baby & kids products, holiday display items, inspirational items, jewelry, plush, and items perfect for upscale hospital gift shops are invited to submit. Please provide your company and product name, a short product description (15-20 words), company URL and phone number, a 300 dpi image as a JPG or TIF (or at least 1MB in file size), NY NOW booth number and PR contact information.

The Gourmet Retailer
Issue Date: June/July
Deadline: May 14, 2017
Contact: Anna Wolfe, awolfe@ensembleiq.com
Description: For its June/July 2017 issue, the issue that will be at NY NOW, The Gourmet Retailer is looking for new products that are being introduced at NY NOW and invites exhibitors to submit information for consideration. New products, redesigned packaging, new sizes/colors, etc. will all be considered for gourmet housewares, specialty food, tabletop & gift.  Completed submissions are considered in the order received. Please supply the following: product name and description (including colors/flavors, sizes and packaging (box, glass jar, hang tang, etc.)), date product was introduced, minimum order, suggested retail price in US$, name of US importer (if applicable), as well as your company name, website, city & state where based, phone number for wholesale orders, name and email for wholesale inquiries, and NY NOW booth number. Attach a 300 dpi high res image (1000 pixels wide/high, no larger than 5MB) and the subject line should read: NY NOW + your company name. We kindly ask that you do not send oversized images, Excel files, PDF sales sheets or product catalogs.

Tableware International
Issue Date: July/August
Deadline: May 20, 2017
Contact: Kate Birch, kate@lemapublishing.co.uk
Description: The July/August issue of Tableware International will include a NY NOW preview and tableware/kitchenware exhibitors are invited to supply product information for consideration. Please provide your company and product name, a 250-300 word product description, MSRP, company URL, and a high-resolution 300 dpi image.

Gourmet Insider
Issue Date: July/August
Deadline: May 31, 2017
Contact: Lisa Cowley, lisac@homeworldbusiness.com
Description: Gourmet Insider is preparing its July/August issue which will highlight select NY NOW exhibitors in its ‘On the Table’ section and the editors invite NY NOW exhibitors to submit products for potential editorial inclusion. Exhibitors that offer tabletop/serveware, dinnerware, flatware and glassware items should supply short product descriptions, along with a 300 dpi image, MSRP, company name, contact information and NY NOW booth number.

Gifts & Decorative Accessories

Issue Date: June 2017
Deadline: May 12, 2017
Contact: Editorial team at editorial@giftsanddec.com (CC Lenise Willis, LWillis@giftsanddec.com)
Description: The June issue of Gifts & Decorative Accessories will include several features including baby gifts, skincare, as well as hostess, housewarming and holiday home gifts. Exhibitors that offer these types of products are invited to submit and should include “New Products; consideration for____” in the subject line with the related topic. Email body should include the manufacturer name, phone number and website (contact for wholesale), product names with a brief description and MSRP, a 300 dpi image (images for print should be no less than 5-inches by 5-inches in size; file names should include the manufacturer’s name for better filing purposes), NY NOW booth number and PR contact information.

Baby & Kids
Issue Date: Summer 2017
Deadline: May 15, 2017
Contact: Dayna Fields, dfields@talcott.com
Description: Baby & Kids is preparing their Summer 2017 issue and is now accepting submissions from NY NOW exhibitors. Companies that juvenile products including: Back to School, Mealtime, Shoes and Socks, or Baby Safety products are invited to submit. Please provide your company and product name, a brief product description, MSRP, company URL, a 300 dpi image, as well as PR contact information.

Kitchenware News
Issue Date: July 2017
Deadline: June 1, 2017
Contact: Lorrie Baumann, editor@oser.com (please put “Summer Show Preview Coverage” in the subject line)
Description: Kitchenware News is preparing their summer shows preview coverage, which will be published in the July 2017 issue. In particular, editors are interested in kitchen products and giftware items of interest to the home cook. NY NOW exhibitors are invited to supply information for one product and must include their company name as well as product name, materials, suggested retail price and other descriptive details that will help retailers decide if this is a product they should consider for their stores. Please also attach a high-resolution jpg image to the email and include contact information for wholesale inquiries, phone number and web address. Contact information does not count against word count. Earlier submissions are more likely to be included because these items run as space is available.

Gourmet News
Issue Date: July 2017
Deadline: June 1, 2017
Contact: Lorrie Baumann, editor@oser.com (please put “Summer Show Preview Coverage” in the subject line)
Description: Gourmet News is preparing their summer shows preview coverage, which will be published in the July 2017 issue. In particular, editors are interested in food products and related items. NY NOW exhibitors are invited to supply information for one product and must include their company name as well as product name, materials, suggested retail price and other descriptive details that will help retailers decide if this is a product they should consider for their stores. Please also attach a high-resolution jpg image to the email and include contact information for wholesale inquiries, phone number and web address. Contact information does not count against word count. Earlier submissions are more likely to be included because these items run as space is available.

Gifts & Decorative Accessories
Issue Date: July 2017
Deadline: June 2, 2017
Contact: Editorial team at editorial@giftsanddec.com (CC Lenise Willis, LWillis@giftsanddec.com)
Description: The July issue of Gifts & Decorative Accessories will include several features including fall fashion trends, Americana (red, white and blue, patriotic, state/city pride), kitchen textiles and cleaners, and characters and collectibles. Exhibitors that offer these types of products are invited to submit and should include “New Products; consideration for____” in the subject line with the related topic. Email body should include the manufacturer name, phone number and website (contact for wholesale), product names with a brief description and MSRP, a 300 dpi image (images for print should be no less than 5-inches by 5-inches in size; file names should include the manufacturer’s name for better filing purposes), NY NOW booth number and PR contact information.

Beauty Store Business
Issue Date: July 2017
Deadline: May 5, 2017
Contact: Jerry Lovell, JLovell@creativeage.com
Description: Publication is developing their July issue which will include a feature on natural beauty and the editors invite NY NOW exhibitors to submit products for potential editorial inclusion. Beauty and personal care brands that have natural beauty products and sell to beauty stores should supply a short product description along with wholesale pricing, a 300 dpi image, company name, NY NOW booth number and PR contact information.”

Beauty Store Business
Issue Date: August 2017
Deadline: May 12, 2017
Contact: Jerry Lovell, JLovell@creativeage.com
Description: Publication is developing their August issue which will include features on hair accessories and fragrances and the editors invite NY NOW exhibitors to submit products for potential editorial inclusion. Beauty and personal care brands that have hair accessories or fragrances and sell to beauty stores should supply a short product description along with wholesale pricing, a 300 dpi image, company name, NY NOW booth number and PR contact information.

Beauty Store Business
Issue Date: September 2017
Deadline: June 7, 2017
Contact: Jerry Lovell, JLovell@creativeage.com
Description: Publication is developing their September issue which will include a feature on beauty products for hands and feet and the editors invite NY NOW exhibitors to submit products for potential editorial inclusion. Beauty and personal care brands with beauty products for hands and feet (lotions, nail care, etc.) and sell to beauty stores should supply a short product description along with wholesale pricing, a 300 dpi image, company name, NY NOW booth number and PR contact information.

Home & Textiles Today
Issue Date: July 2017
Deadline: June 22, 2017
Contact: Jennifer Marks, jmarks@homeandtextilestoday.com
Description: Publication is preparing a feature story for the July issue which will highlight technology trends in textiles and invites NY NOW exhibitors to submit products for consideration for editorial inclusion. Specifically, the publication will be highlighting new applications for various textiles, the use of nanotechnology, and innovative ways of regulating heat and moisture. Exhibitors with textiles that meet this criteria should supply a short product description along with a 300 dpi image. Please also include the company name, booth number and PR contact information.

Gourmet Business
Issue Date: August 2017
Deadline: June 30, 2017
Contact: David Spencer, Publisher, dspencer@gourmetbusiness.com
Description: Gourmet Business is preparing their NY NOW preview for the August issue and is now accepting submissions from NY NOW exhibitors. Companies that offer gourmet and tabletop items as well products designed for in and around the kitchen (especially those that are handmade or of high design) are invited to submit. Please provide your company and product name, a 70-word product description, MSRP, company URL, and a 300 dpi image.

Home & Textiles Today
Issue Date: August 2017
Deadline: July 20, 2017
Contact: Jennifer Marks, jmarks@homeandtextilestoday.com
Description: Publication is preparing a NY NOW market preview story for the August 2017 issue and invites NY NOW exhibitors to submit products for consideration for editorial inclusion. Home and textile brands whose products should supply a short product description along with a 300 dpi image. Please also include the company name, booth number and PR contact information.


Key Trade Media Contacts
This list of key home and lifestyle trade publication is a great starting point for your pre-show outreach, as well as your year-round communication with industry press. We provide you with publication names and contact information for key editors. These media outlets will be most interested in your announcements about show participation, new product introductions and interesting company back-stories. . Read here for complete details.  For a listing of all media currently registered to attend NY NOW, please send an email with your company name and booth number to nynow@coynepr.com.


Press Kits
Create a press kit with information about your company and your new products as a tool for editors to use. If you don’t know what to include in a press kit, we offer some “Press Kit Basics” with tips & tools you can use to get started. Here are press kit basics for you to review, and read here for helpful tips on writing a press release: “Polish Your Press Release Writing Skills.”


Press Center
Be sure to deliver your press kits to the NY NOW Press Center, the central check-in point for all editors visiting NY NOW. The NY NOW Press Center, which is open during all Show days and hours, is located on the Javits Center’s 4A Terrace (4th Floor at 38th Street entrance). We recommend that you deliver 25-30 press kits during set-up; and that you keep another 10 kits in reserve for press who visit your booth.