Free PR Opportunities
Free Editorial Opportunities
Issue Date: Winter 2018 (Product Showcase)
Deadline: October 18, 2017
Topic: Stationery, patches, weekly planners, pouches, pencil sets, foiled napkins. Themes that are being featured include: minimalism, black & gold, neon, tassels, pom poms, nautical designs, the color lavender, tortoise shell, global vibe, natural textures, textured surfaces (mirrored, iridescent, scratch-off) as well as technology accessories, cards for Mother’s/Father’s Day, wall art, as well as products with a purpose or charity component.
Special Instructions: Exhibitors with products that are a fit for this topic can find additional information and submission details here.
Contact: Submissions should be sent to: email@example.com. Questions only can be directed to Sarah Schwartz.
Tableware International / Kitchenware International
Issue Date: November/December 2017 (NY NOW Preview Issue)
Deadline: November 1, 2017
Topic: Tableware and kitchenware companies previewing or launching products and collections at the NY NOW winter 2018 market.
Special Instructions: Please include your company name and a short company overview, NY NOW booth number, plus a 150-200 description about the collections/products that are being unveiled along with a 300 dpi image.
Contact: Kate Birch
The Gourmet Retailer
Issue Date: December/January 2018
Deadline: November 1, 2017
Topic: Gourmet housewares, specialty food, and tabletop products that are being introduced at NY NOW and new for 2018. Products that are offer redesigned packaging, new sizes or colors, etc. will also be considered.
Special Instructions: Please include your company and product name, NY NOW booth number, a short product description (including colors/flavors, sizes and packaging options), date product was/will be introduced, MSRP in $US, minimum order, wholesale price and phone number to place orders, name of US importer (if applicable), company URL, city/state where based, and a 300 dpi image (must be 5MB or smaller and sized to 1000 pixels high/wide). The subject line should read: “NY NOW – [Your Company Name]”. We kindly ask that you do not send oversized images, Excel files, PDF sales sheets or product catalogs. Please also include name and email where editors can send wholesale inquiries (for internal use only). Completed submissions are considered in the order received. Only products that have not been covered by the publication previously will be considered.
Contact: Anna Wolfe
Home & Textiles Today / POSH
Issue Date: February 2018 (NY NOW Preview Issue)
Deadline: December 11, 2017
Topic: New home textiles products that will be on display at the winter 2018 market.
Special Instructions: Please include your company and product name, NY NOW booth number, a short product description, MSRP, company URL, and a 300 dpi image. The subject line should read: “NY NOW – [Your Company Name]”. Applicants will also be considered for POSH, the publication’s luxury linens supplement, which will be distributed onsite at NY NOW.
Contact: Submissions should be sent to: firstname.lastname@example.org. Questions only can be directed to Jennifer Marks
Gourmet Insider / Homeworld Business
Issue Date: January/February 2018 (NY NOW Preview Issue)
Deadline: December 12, 2017
Topic: Tabletop and kitchen tools gadgets/barware
Special Instructions: Please include your company and product name, NY NOW booth number, a short product description, MSRP, company URL, and a 300 dpi image.
Contact: Lisa Cowley
Issue Date: January/February 2018
Deadline: January 5, 2018
Topic: Licensed Products
Special Instructions: NY NOW exhibitors who have licensed art, entertainment or other licensed designs should provide company and product name, NY NOW booth number, a short product description of their licensed products, MSRP, company URL, and a 300 dpi image.
Contact: Mark Seavy
Issue Date: Every Month
Topic: Products that are new to the marketplace and those that are fun, engaging, cutting edge or unique
Special Instructions: Please include your company and product name and short descriptions for both, product MSRP, company URL, high-res image (300 dpi, printable at 5×7 and larger), as well as information on how retailers can place orders (website, email, phone number, etc.). Contact: Stephanie Finnegan
Issue Date: Winter 2018
Deadline: November 15, 2017
Topic: Rugs from Nepal
Special Instructions: Exhibitors that offer rugs that are made in Nepal should provide company name, product name and a short description, MSRP, company URL, and a 300 dpi product image.
Contact: Michael Christie
Key Trade Media Contacts
This list of key home and lifestyle trade publication is a great starting point for your pre-show outreach, as well as your year-round communication with industry press. We provide you with publication names and contact information for key editors. These media outlets will be most interested in your announcements about show participation, new product introductions and interesting company back-stories. . Read here for complete details. For a listing of all media currently registered to attend NY NOW, please send an email with your company name and booth number to email@example.com.
Create a press kit with information about your company and your new products as a tool for editors to use. If you don’t know what to include in a press kit, we offer some “Press Kit Basics” with tips & tools you can use to get started. Here are press kit basics for you to review, and read here for helpful tips on writing a press release: “Polish Your Press Release Writing Skills.”
Be sure to deliver your press kits to the NY NOW Press Center, the central check-in point for all editors visiting NY NOW. The NY NOW Press Center, which is open during all Show days and hours, is located on the Javits Center’s 4A Terrace (4th Floor at 38th Street entrance). We recommend that you deliver 25-30 press kits during set-up; and that you keep another 10 kits in reserve for press who visit your booth.