Tradeshow public relations can help you generate awareness with the media, create visibility for your company and your new products, increase your booth traffic and spark sales. NY NOW is a great place to initiate a PR campaign, with 300+ representatives – from trade and consumer media outlets – attending each semi-annual edition… Remember you are competing with 2,300 other companies for time and attention! Start “building the buzz” today!
Questions? If you have additional questions about pre-show media outreach:
NY NOW Marketing Team Meg Estevez firstname.lastname@example.org
Get to Know the Media that Attend NY NOW
As an exhibitor, you can access the list of media that are planning to attend NY NOW for FREE! We encourage you to take advantage of this tool to generate excitement for your brand in advance of NY NOW and create press materials that make your brand stand out to key media contacts onsite before they hit the show floor. The list will be available 4 weeks prior to the start of the Market. To request this list, please contact email@example.com with your company name and exhibiting booth number.
Press Kits + Press Material Development Service
Exhibitors are strongly encouraged to create a press kits with information about your company and new products as a tool for editors to use to discover the newest buzz-worthy products at the Market. Deliver 25-30 press kits to the Press Center, by February 2, 2019 to ensure placement before press arrive at the Market. It is also recommended that you keep 10 additional press kits on-hand at your booth for media that stop by.
Press Center Be sure to deliver your press kits to the NY NOW Press Center, the central check-in point for all editors visiting NY NOW. The NY NOW Press Center, which is open during all Show days and hours.
Share Your News With Us! Be sure to share your company news and announcements with the NY NOW marketing team via firstname.lastname@example.org ahead of the show. News can include new product launches, company news, special anniversaries, booth events including special guests and promotions, etc.