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February 4 - 7, 2018
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Winter 2018 Market Readiness Webinars

PR and Its Role in Elevating Your Brand at NY NOW®, the Market for Home, Lifestyle + Gift
Join us for a live webinar, Thursday, October 26th at 1pm EST to hear from NY NOW’s agency of record, Coyne PR. Learn about the countless PR opportunities available to help you promote your presence and take advantage of everything the Market has to offer.

Don’t miss your chance to hear firsthand about free editorial opportunities, awards programs, media tips and more from Coyne PR. Following Coyne’s presentation they’ll stay online for a Q&A session to answer any questions that may arise.

Register here.


On-Site Visibility Opportunities

NY NOW’s special displays showcase the latest trends in color and design, as well as emerging consumer trends, such as sustainable products, production methods and business practices. Curated by industry experts, NY NOW’s themed exhibits showcase the very best in home and lifestyle products in exceptionally merchandised vignettes.

Extend visibility for your new, and on-trend, products through participation in NY NOW’s on-site displays and product awards.  These FREE opportunities can boost product awareness and increase booth traffic, as well as offering special exposure to trade and consumer media. Plan ahead! These opportunities require advance registration to participate.


Promote your new products through special at-Market displays.  Participation is free, but some of these displays require advance acceptance, and all require products to be pre-shipped through the Freeman warehouse.

  • sustainability: design for a better world®, spotlighting eco-friendly and socially-responsible products and producers. Advance submission and acceptance required.  Exhibitors will be notified by email once submissions open for the Winer 2018 market.  
  • destination: new will highlight products new to the market as of September 1, 2017. Open to all exhibitors.  If you have a new product introduction, you are invited to participate in the destination:new display. All submitted products must be new to the market as of September 1, 2017, in order to be eligible for consideration. PARTICIPATION IS FREE, but you must formerly enter your participation through this Entry Form, and specify one product for the display. A single entry should represent no more than one single item or one set of items packaged together for retail sale.  The product choices are subject to review and discretion of the display designer. Exhibitors will be notified by email once submissions open for the winter 2018 Market.  


Public Relations

Tradeshow public relations can help you generate awareness with the media, create visibility for your company and your new products, increase your booth traffic and spark sales. NY NOW is a great place to initiate a PR campaign, with 300+ representatives – from trade and consumer media outlets – attending each semi-annual edition… Remember you are competing with 2,400 other companies for time and attention! Start “building the buzz” today!

Questions? If you have additional questions about pre-show media outreach:

Katie Seifert

Free Editorial Opportunities

Leading trade publications are seeking to feature the latest exhibitor news and promote previews of new product introductions planned for Market. We provide a listing of publications and issue dates, along details about images and information required by editors, to make it easy for you. Editorial promotion is FREE. All you have to do is enter your submissions by the published deadlines. Read here for complete list.

Key Trade Media Contacts
This list of key home and lifestyle trade publication is a great starting point for your pre-show outreach, as well as your year-round communication with industry press. We provide you with publication names and contact information for key editors. These media outlets will be most interested in your announcements about show participation, new product introductions and interesting company back-stories. . Read here for complete details.  For a listing of all media currently registered to attend NY NOW, please send an email with your company name and booth number to

Press Kits
Create a press kit with information about your company and your new products as a tool for editors to use. If you don’t know what to include in a press kit, we offer some “Press Kit Basics” with tips & tools you can use to get started. Here are press kit basics for you to review, and read here for helpful tips on writing a press release: “Polish Your Press Release Writing Skills.”

Press Center
Be sure to deliver your press kits to the NY NOW Press Center, the central check-in point for all editors visiting NY NOW. The NY NOW Press Center, which is open during all Show days and hours, is located on the Javits Center’s 4A Terrace (4th Floor at 38th Street entrance). We recommend that you deliver 25-30 press kits during set-up; and that you keep another 10 kits in reserve for press who visit your booth.