THE MARKET FOR HOME, LIFESTYLE + GIFT

February 3 - 6, 2018
Handmade® Global Design
February 4 - 7, 2018
Home | Lifestyle | Handmade
All Collections at
Javits Center, NYC

Marketing Tools

Winter 2018 Market Readiness Webinars

Public Relations and Its Role in Elevating Your Brand at NY NOW®, the Market for Home, Lifestyle + Gift

Hear from NY NOW’s agency of record, Coyne PR to learn about the countless PR opportunities available to help you promote your presence and take advantage of everything the Market has to offer. Don’t miss your chance to hear firsthand about free editorial opportunities, awards programs, media tips and more from Coyne PR.

Please enjoy the webinar recording as well as a .pdf of the presentation for your reference.

All webinars below will be presented by Creative Talent Wrangler, Rob Fortier.

Marketing & Social Media
Thursday, November 30, 2017
1:00 pm EST

This webinar will discuss all things related to promoting your presence at the show — including how to effectively use social media to market yourself as an exhibitor, the “must-do’s” for press coverage and how to utilize NY NOW® marketing opportunities to your advantage.  Our PR specialists from COYNE PR will also make an appearance!

Register here.

Tradeshow Sales Success
Thursday, November 14, 2017
1:00 pm EST

Every exhibitor goes into a tradeshow with big dreams of opening new accounts, writing lots of orders, signing up an enthusiastic sales force and making a name for themselves in the industry. But why do some exhibitors have a better show experience than others? In order to achieve success, you need to have a plan for success, and that means making sure you are prepared for all the details of doing business.

Register here.

Tradeshow Sales Follow-Up
Thursday, January 11, 2018
1:00 pm EST

The market is over but your job isn’t. Tradeshow follow-up is critical to your business success. Learn five crucial keys to following through with tradeshow customers and leads during this informative webinar.

Register here.

 

On-Site Visibility Opportunities

NY NOW’s special displays showcase the latest trends in color and design, as well as emerging consumer trends, such as sustainable products, production methods and business practices. Curated by industry experts, NY NOW’s themed exhibits showcase the very best in home and lifestyle products in exceptionally merchandised vignettes.

Extend visibility for your new, and on-trend, products through participation in NY NOW’s on-site displays and product awards.  These FREE opportunities can boost product awareness and increase booth traffic, as well as offering special exposure to trade and consumer media. Plan ahead! These opportunities require advance registration to participate.


Displays

Promote your new products through special at-Market displays.  Participation is free, but some of these displays require advance acceptance, and all require products to be pre-shipped through the Freeman warehouse.

  • sustainability: design for a better world®, spotlighting eco-friendly and socially-responsible products and producers. Advance submission and acceptance required.  Exhibitors will be notified by email once submissions open for the Winter 2018 market.  
  • destination: new will highlight products new to the market as of September 1, 2017. Open to all exhibitors.  If you have a new product introduction, you are invited to participate in the destination:new display. All submitted products must be new to the market as of September 1, 2017, in order to be eligible for consideration. PARTICIPATION IS FREE, but you must formerly enter your participation through this Entry Form, and specify one product for the display. A single entry should represent no more than one single item or one set of items packaged together for retail sale.  The product choices are subject to review and discretion of the display designer. Exhibitors will be notified by email once submissions open for the winter 2018 Market.  

 

Public Relations

Tradeshow public relations can help you generate awareness with the media, create visibility for your company and your new products, increase your booth traffic and spark sales. NY NOW is a great place to initiate a PR campaign, with 300+ representatives – from trade and consumer media outlets – attending each semi-annual edition… Remember you are competing with 2,300 other companies for time and attention! Start “building the buzz” today!

Questions? If you have additional questions about pre-show media outreach:

COYNE PR
Katie Seifert
973-588-2000


Free Editorial Opportunities

Leading trade publications are seeking to feature the latest exhibitor news and promote previews of new product introductions planned for Market. We provide a listing of publications and issue dates, along details about images and information required by editors, to make it easy for you. Editorial promotion is FREE. All you have to do is enter your submissions by the published deadlines. Read here for complete list.


Key Trade Media Contacts
This list of key home and lifestyle trade publication is a great starting point for your pre-show outreach, as well as your year-round communication with industry press. We provide you with publication names and contact information for key editors. These media outlets will be most interested in your announcements about show participation, new product introductions and interesting company back-stories. Request a listing of all media currently registered to attend NY NOW here.


Press Kits + NEW! Press Material Development Service
Exhibitors are strongly encouraged to create a press kits with information about your company and new products as a tool for editors to use to discover the newest buzz-worthy products at the Market. Deliver 25-30 press kits to the Press Center on Friday, February 2 and no later than 2:00 PM on Saturday, February 3 to ensure placement before press arrive at the Market. It is also recommended that you keep 10 additional press kits on-hand at your booth for media that stop by.

Do you want help developing materials that tell your brand and product story? Coyne PR is the official Public Relations team for NY NOW. They have relationships with the working press and know what editors are looking for. If you want help developing press materials that can get the media excited about your company and product, Coyne can produce your Press Kit for the winter Market. The deadline to take advantage of this exciting service is Friday, December 8, 2017. For more information, or to set up an introductory call, please contact Katie Seifert at nynow@coynepr.com or 973-588-2000.


Press Center
Be sure to deliver your press kits to the NY NOW Press Center, the central check-in point for all editors visiting NY NOW. The NY NOW Press Center, which is open during all Show days and hours, is located on the Javits Center’s 4A Terrace (4th Floor at 38th Street entrance).


Share Your News With Us!
Be sure to share your company news and announcements with the Coyne PR team via nynow@coynepr.com ahead of the show. News can include new product launches, company news, special anniversaries, booth events including special guests and promotions, etc.

NEW For The Winter 2018 Market
You can also schedule an in-person meeting with a member of the Coyne PR team to demonstrate your product. Meetings will be held in 15-minute increments on Friday, February 2, 2018. Each exhibitor is permitted one appointment and may only bring one product to highlight. Contact the Coyne PR team via nynow@coynepr.comto schedule.