Tradeshow public relations can help you generate awareness with the media, create visibility for your company and your new products, increase your booth traffic and spark sales. NY NOW is a great place to initiate a PR campaign, with 300+ representatives – from trade and consumer media outlets – attending each semi-annual edition… Remember you are competing with 2,300 other companies for time and attention! Start “building the buzz” today!
Questions? If you have additional questions about pre-show media outreach:
Leading trade publications are seeking to feature the latest exhibitor news and promote previews of new product introductions planned for Market. We provide a listing of publications and issue dates, along details about images and information required by editors, to make it easy for you. Editorial promotion is FREE. All you have to do is enter your submissions by the published deadlines. Read here for complete list.
Get to Know the Media that Attend NY NOW
As an exhibitor, you can access the list of media that are planning to attend NY NOW for FREE! We encourage you to take advantage of this tool to generate excitement for your brand in advance of NY NOW and create press materials that make your brand stand out to key media contacts onsite before they hit the show floor. The list will be available 4 weeks prior to the start of the Market. To request this list, please contact email@example.com with your company name and exhibiting booth number.
Press Kits + Press Material Development Service Exhibitors are strongly encouraged to create a press kits with information about your company and new products as a tool for editors to use to discover the newest buzz-worthy products at the Market. Deliver 25-30 press kits to the Press Center on Saturday, August 11 to ensure placement before press arrive at the Market. It is also recommended that you keep 10 additional press kits on-hand at your booth for media that stop by. All remaining press kits must be picked up in the Press Center by 3PM on Wednesday, August 15.
Do you want help developing materials that tell your brand and product story? Coyne PR is the official Public Relations team for NY NOW. They have relationships with the working press and know what editors are looking for. If you want help developing press materials that can get the media excited about your company and product, Coyne can produce your Press Kit for the winter Market. The deadline to take advantage of this exciting service is Wednesday, August 15, 2018. For more information, or to set up an introductory call, please contact Katie Seifert at firstname.lastname@example.org or 973-588-2000.
Press Center Be sure to deliver your press kits to the NY NOW Press Center, the central check-in point for all editors visiting NY NOW. The NY NOW Press Center, which is open during all Show days and hours, is located on the Javits Center’s 4A Terrace (4th Floor at 38th Street entrance).
Share Your News With Us! Be sure to share your company news and announcements with the Coyne PR team via email@example.com ahead of the show. News can include new product launches, company news, special anniversaries, booth events including special guests and promotions, etc.
Back by Popular Demand for Summer 2018 – Product Pitch Meetings!
Schedule a FREE in-person meeting with a member of the Coyne PR team to demonstrate your product and educate them on your brand story so that they can reference your information during press conversations! Meetings will be held in 15-minute increments in the Press Center on Saturday, August 11, 2018. Contact the Coyne PR team via firstname.lastname@example.org schedule.
Register now for the opportunity to connect with thousands of attendees and vendors.