ADVERTISING + SPONSORSHIPS

PRE-SHOW

Expose your brand and market to nearly 60,000 industry professionals with multiple impressions before, during, and after the market with custom digital and print promotional opportunities.  The NY NOW Market Planner will offer direct access to a list of buyers who match your exhibitor profile by category, and the opportunity to market to these contacts via private messaging. A new and affordable way to measure your pre-show

ONSITE

There is no better way to maximize your brand impressions than onsite when more than 23,000 buyers and 300+ members of the media become your captive audience for four days. Stand apart from your competition and get noticed with key sponsorship opportunities that position your company in high-visibility locations, with prices that match any budget. Start planning today to maximize your exposure and your results.



pRE-SHOW OPPORTUNITIES

New! Press Material Development Service

Do you want help developing materials that tell your brand and product story? Coyne PR is the official Public Relations team for NY NOW. They have relationships with the working press and know what editors are looking for. If you want help developing press materials that can get the media excited about your company and product, Coyne can produce your Press Kit for the summer Market.  Learn more.


Custom E-blast and Direct Mail to Buyers

Want to reach our audience with your custom e-blasts or postcard?  Contact Gregry Gilroy with Reach Marketing, our official list rental provider at 845-201-5329 to schedule your e-blast or mailing. Gregry will work within your budget to help you to reach your target segment of the NY NOW attendee list. Ability to provide creative required. Pricing options available.


Add the Official NY NOW Logo to Your Buyer Promotions

You may request the NY NOW logo which we provide as a .eps file.  Email Trish Borrelli.

As you announce your presence at NY NOW to your audience, you may utilize NY NOW’s name and logo in your marketing materials solely and directly in connection with exhibiting at NY NOW.  However, under no circumstances may you ever modify in any way the name, logo, or other trademarks of NY NOW.  Brand guidelines will be provided along with the logo.


Exhibitor Spotlight Image + Dedicated Bio Page

Get unparalleled brand exposure to thousands of attendees visiting this page before, during and after the Market. Your image links to a dedicated page with your company bio and three additional images + link to your company website.  Ad must be provided 500 pixels wide. Limit 8 exhibitor spotlights per month.

Specs:

  • Spotlight image: 344 x 248 pixels
  • Bio: Minimum 100 words
  • (4) additional images for dedicated bio page: 344 X 248 or all square

Cost per Exhibitor Spotlight: $625/ month


Featured Spotlight- Home Page Exclusive

Your brand can hold the exclusive exhibitor spotlight position on the home page at nynow.com.  This prime positioning offers you exposure to the highest web traffic at all times.

The exclusive Exhibitor Spotlight feature on the home page links to the Exhibitor Spotlight page and includes all features for the Exhibitor Spotlight opportunity.

Specs:

  • Featured Spotlight image: 453 x 265 pixels
  • Bio: Minimum 100 words
  • (3) additional images for dedicated bio page: 344 x 248 pixels wide (each) preferred, maximum 500 pixels wide
Cost: $1,150/month


NYNOW.com Web Ads – All Pages

NYNOW.com attracts more than 50,000 visitors per month – more than 1,500 visitors in a single day! Average page views per month are nearly 169,000, more than 5,600 per day.  Take advantage of these limited opportunities for premium brand exposure and start making an impression on new customers TODAY! Placement includes: 20% SOV (share of voice) on the NYNOW.com homepage and ROS (run-of-site/all pages; does not include registration form web pages). Creative must be supplied no less than 5 business days prior to insertion date.

Anchor Banner (728 x 90) – $750/month



Product Preview Email

Showcase your product(s) in this image-focused email, and draw attention to your new releases or best sellers. Limited space! Up to 8 product spots available within 4 pre-show and 2 post-show emails.

Starting at $575 per ad spot, per email

Secure your Product Preview ad here.

Attendee Email Ad

Distributed to up to 65,000+ buyers bi-weekly, the NYnow enewsletter offers product previews, show news and more to keep the NY NOW community engaged year-round.

Cost: $500 per ad per issue

Secure your Attendee email ad spot here.

Onsite Opportunities

Lobby_Display

Product Display Showcase
Product display cases offer a unique opportunity to showcase your products in high volume traffic areas of the lobby near exhibit hall entrances. Each showcase is well-lit and includes two shelves for product presentation. Lighting included in price. Additional electric for tablets or monitors not included.

$1,695

Secure this sponsorship

Overhead Banner

Command attention and ensure that buyers always know where to find you at the Market. Permissions and pricing varies by exhibit hall.

Contact your sales rep for more details and to review pricing.


Decals

Be front & center with NY NOW buyers with door, floor, table or restroom decals. Sponsorship includes production.

Starting at $5,000

 

Secure this sponsorship

Shuttle Bus Signs

Thousands of buyers ride NY NOW shuttle buses to get to/from the Javits Center, grab their attention as they’re getting ready to board the bus!
Signs measure 30” x 240 and are placed on the sidewalk side of 2 buses. Sponsorship includes production.

$5,000

Secure this sponsorship.

Buyer’s Club Lounge and Press Center

Position your company in front of key buyers and/or press, with a sponsorship of their exclusive lounge spaces with refreshments. Sponsorship includes signage and an opportunity to provide literature or product samples.

$2,500

Secure this sponsorship.

Promotional Bags

Supply each buyer with a bag and promote your presence throughout the market – hundreds to thousands of walking ads (you determine quantity).  Bags will be distributed in both registration areas. Sponsorship does not include production.

$7,500

Secure this sponsorship.

Badge Lanyards

Provide buyers with a take-home reminder of your company, available to every buyer after printing their badge. Sponsorship does not include production (approximately 20,000 lanyards for attendees).

$7,500

Secure this sponsorship.

Stair Decals

Go big and command attention with a large-scale advertisement on the main lobby staircase. An incredible branding opportunity for a message that cannot be missed! Sponsorship includes production.

$18,000 for half or $30,000 for full

Secure this sponsorship.

Register now for the opportunity to connect with thousands of attendees and vendors.