WE’LL GET BUYERS TO THE MARKET, BUT HOW WILL YOU GET THEM TO YOUR BOOTH?


ADVERTISING + SPONSORSHIPS

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PRE-SHOW

Expose your brand and market to nearly 60,000 industry professionals with multiple impressions before, during, and after the market with custom digital and print promotional opportunities. The NY NOW Market Planner will offer direct access to a list of buyers who match your exhibitor profile by category, and the opportunity to market to these contacts via private messaging. 

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ONSITE

There is no better way to maximize your brand impressions than onsite when more than 23,000 buyers and 300+ members of the media become your captive audience for four days. Stand apart from your competition and get noticed with key sponsorship opportunities that position your company in high-visibility locations, with prices that match any budget. Start planning today to maximize your exposure and your results.


PRE-SHOW OPPORTUNITIES

New! Press Material Development Service

Do you want help developing materials that tell your brand and product story? Coyne PR is the official Public Relations team for NY NOW. They have relationships with the working press and know what editors are looking for. If you want help developing press materials that can get the media excited about your company and product, Coyne can produce your Press Kit for the summer Market.


Custom E-blast and Direct Mail to Buyers

Want to reach our audience with your custom e-blasts or postcard?  Contact Gregry Gilroy with Reach Marketing, our official list rental provider at 845-201-5329 to schedule your e-blast or mailing. Gregry will work within your budget to help you to reach your target segment of the NY NOW attendee list. Ability to provide creative required. Pricing options available.


Add the Official NY NOW Logo to Your Buyer Promotions

As you announce your presence at NY NOW to your audience, you may utilize NY NOW’s name and logo in your marketing materials solely and directly in connection with exhibiting at NY NOW.  However, under no circumstances may you ever modify in any way the name, logo, or other trademarks of NY NOW.  Brand guidelines will be provided along with the logo.


Exhibitor Spotlight Image + Dedicated Bio Page

Get unparalleled brand exposure to thousands of attendees visiting this page before, during and after the Market. Your image links to a dedicated page with your company bio and three additional images + link to your company website.  Ad must be provided 500 pixels wide. Limit 8 exhibitor spotlights per month.

Specs:

  • Spotlight image: 344 x 248 pixels
  • Bio: Minimum 100 words
  • (4) additional images for dedicated bio page: 344 X 248 or all square

Cost per Exhibitor Spotlight: $625/ month


Featured Spotlight- Home Page Exclusive

Your brand can hold the exclusive exhibitor spotlight position on the home page at nynow.com.  This prime positioning offers you exposure to the highest web traffic at all times.

The exclusive Exhibitor Spotlight feature on the home page links to the Exhibitor Spotlight page and includes all features for the Exhibitor Spotlight opportunity.

Specs:

  • Featured Spotlight image: 453 x 265 pixels
  • Bio: Minimum 100 words
  • (3) additional images for dedicated bio page: 344 x 248 pixels wide (each) preferred, maximum 500 pixels wide
Cost: $1,150/month


NYNOW.com Web Ads – All Pages

NYNOW.com attracts more than 50,000 visitors per month – more than 1,500 visitors in a single day! Average page views per month are nearly 169,000, more than 5,600 per day.  Take advantage of these limited opportunities for premium brand exposure and start making an impression on new customers TODAY! Placement includes: 20% SOV (share of voice) on the NYNOW.com homepage and ROS (run-of-site/all pages; does not include registration form web pages). Creative must be supplied no less than 5 business days prior to insertion date.

Anchor Banner (728 x 90) – $750/month


Product Preview Email

Showcase your product(s) in this image-focused email, and draw attention to your new releases or best sellers. Limited space! Up to 8 product spots available within 4 pre-show and 2 post-show emails.

Starting at $575 per ad spot, per email


Attendee Content Email Ad

Maximize your exposure to both registered and prospective attendees of NY NOW with your advertisement in an attendee marketing email. Delivered weekly to the largest distribution of prospective and registered buyer attendees, this opportunity offers maximum reach for your marketing spend. Placement includes:

• Your advertising creative
• Link to your company website 

Cost: $500 per ad per email


PRE-SHOW OPPORTUNITIES

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Entrance Door Decals

Be front and center with NY NOW buyers with door decals. Sponsorship includes production of decals measuring 24” x 24” each. Additional decal opportunities throughout NY NOW available. Inquire with your sales representative. 

Cost: Starting at $5,000 for (15) decals


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Shuttle Bus Signs

With thousands of buyers utilizing shuttle buses between the Javits Center and NYC hotels, this sponsorship is a key placement to drive booth traf c. Signs measure 30” x 240” and are placed on the sidewalk side of each bus. Sponsorship includes production. 

Cost: $5,000 for 2 signs


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Buyer's Club Lounge or Press Center

Position your company in front of key buyers and/or press, with a sponsorship of their exclusive lounge spaces with refreshments. Sponsorship includes signage and an opportunity to provide literature or product samples. 

Cost: $2,500 per location


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Restroom Door Decals

Capture buyers’ attention with your message on the back of restroom stall doors. Bundle + save! 

Cost: $350 per decal


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Sponsored Happy Hour

Sponsor a buyer happy hour during NY NOW. The happy hour can be hosted within your booth space or in one of our on-site lounges. Sponsorship includes wine + beer, bartender(s) with ~150 servings or up to one hour (whichever ends rst). Sponsored coffee hours also available (same quantity and fees apply). 

Cost: $2,200


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Badge Lanyards

Provide buyers with a take-home reminder of your company, available to every buyer after printing their badge. Sponsorship does not include production. Quantity includes attendees only (20,000 suggested). 

Cost: $6,995


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Stair Decals

Go big and command attention with a large-scale advertisement on the main lobby staircase. An incredible branding opportunity for a message that cannot be missed! Sponsorship includes production. 

Cost: $18,000 for half  •  $30,000 for full


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Overhead Booth Signage

Command attention and ensure buyers always know where to nd you at the Market. Permissions and pricing varies by exhibit hall. Limited to peninsula or island booths 400 sq. ft. or larger.

Contact your sales rep for more details and to review pricing. 


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Product Display Kiosk

A unique opportunity to showcase your products in high volume traf c areas of the lobby near exhibit hall entrances. Each kiosk is well-lit and includes up to two shelves for product presentation. Lighting included in price. Additional electric for tablets or monitors not included. 

Cost: $1,700


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Promotional Bags

Supply each buyer with a bag and promote your presence throughout the Market – hundreds to thousands of walking ads (you determine quantity). Bags will be distributed at registration areas. Sponsorship does not include production.

Cost: $6,995