Saved posts (creates) an element of emotion, (adding it) as a marketing metric. CTRs are really only useful as part of a sales funnel, and unless you have an amazing funnel that can measure Instagram engagement all the way to a sale, that CTR is literally worth just as much as a like. With a saved post, now we know your target audience was moved by your post.Another important feature to note is the stickers that are now available. Similar to SnapChat, users can add customizable stickers based on variables such as the weather, the current time or their location. Themed stickers will be made available from time to time and users can add as many as they like to their stories. No doubt brands will look to create custom stickers (on the paid end).