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Trendspotting: What Retailers Should Know About Home Goods in 2018-2019

May 23rd, 2018

Trend implementation is a must if you want to generate excitement around your home goods and interior décor categories. While home décor trends don’t die out as quickly as trends in the fashion industry, you still need to stay on the cusp of interior trends in order to motivate customers to purchase new, stylish items for their home décor needs… or wants. A basic knowledge of over-arching trends is also necessary if you want to establish yourself as a leader in the home décor category – whether you sell online, offline or both. 

Without further ado, let’s explore some of the hottest trends in home décor in the year ahead and how you can expect to see them implemented by various retailers in the coming year. 

High-Tech Concepts and Designs

Customers are willing to pay a premium for home décor products that break the mold. Since the advent of 3-D printing recently overtook the fashion world, interior designers and architects alike have been clamoring to implement technological advances into the creation of home goods. The trickle-down effect of the 3-D printing craze is that home furnishing manufacturers are on the lookout for new ways to use traditional materials. There is also an uptick in creative, multi-functional furniture designed to help customers get the most use out of the piece in small or limited spaces. 

As Business Insider reports, “design shouldn't only look pretty — it should also solve a problem, and one problem that plagues college students, renters, and small homeowners is how to make the most of their space.” Keeping this in mind, 3-D printing can help fill a consumer market at more affordable price points that other home goods. Factor in the impulsive purchase behavior of many consumers and this is a trend you won’t want to overlook.

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Sustainable Micro-Trends

Forbes reported that sustainable luxury was key in 2017, but at this point sustainability is more than just a fleeting trend… it’s the way of the future. However, there are micro-trends within the broader category of sustainable home décor that depend on what factors scientific data most recently attributed as the harbinger of climate change. One of the micro-sustainability trends we are currently experiencing, for instance, is that customers are looking for durable goods that will withstand the test of time.

ElementalGreen reports, “after a record-breaking year of catastrophic destruction due to weather and climate change – and with similar natural disasters expected to increase in intensity and frequency in the coming years – resiliency is becoming the new sustainability.” When you consider this for your core audience of consumers, also consider what home décor products in particular that your customers would gravitate to. From dining goods to interior furnishings to wall art, the opportunities are abundant for you to explore for your store. 

Deep Definition and Drama

Expect to see an acceleration of the deep, intense shades of blue, green and black that stole the focus at the beginning of 2018. In other words, don’t hold your breath for light and airy shades this summer but instead expect to see inventory ranging from interior accessories to patio cushions in intense jewel tones. Look for refined structure and dark definition in home goods via a pervasive matte black being hailed as the new “IT color” for 2019.

As WGSN tells HouseBeautiful, “We’ve seen matte black across the fashion and beauty worlds, but for 2019 expect to see matte black across interiors and homewares too. From the residential to commercial market, expect to see bold, refined designs that create a sense of drama.” Additionally, WGSN explains that “it’s quite an about-turn from the ubiquitous Millennial Pink.”

Bringing it All Together

The year ahead promises to be an exciting one in innovation and home décor. Materials will be used in new ways to make people’s home space function more efficiently, while style will not be overlooked. This year’s focus on innovation, sustainability and refinement means that stale design schemes just won’t cut it anymore. The future of home décor is happening now – with such products as extendable tables and 3-D printed furniture hitting the market – so it’s essential to focus on design and to aim for innovation with every product you feature on your retail floor.

To explore all the latest trends in home décor for your retail business, register now to visit NY Now this upcoming August 12-15th where you can expect to experience these ground-breaking trends firsthand… and more!

Register Now to discover the latest trends at NY NOW®