Baby + Child presents a comprehensive collection of well-designed, innovative, sophisticated, functional and fun products for babies, toddlers, kids and their families. 


"NY NOW® is a huge part of our sourcing. It’s convenient for us, And I also love how NY NOW® is going into this new level. They’re re-imagining the show and getting very creative, so they’re listening too. They get it, and they’re changing their programs. This market has been markedly different,and I think really improved and very buyer friendly. There’s an excitement in the air, so I love the direction that they’re going in. It’s nice to see familiar faces But I also try challenge myself and go into booths that I necessarily wouldn’t, to push myself to being open, and I find some really lovely surprises. Coming to NY NOW® really enables me to find new vendors as well as continue the relationships with my ongoing vendors, and that makes a difference for me. It’s a very efficient show as a buyer.”

Cooper Boone, Owner - Foundry 42+

Products for Kids from Wholesale Suppliers

Browse Well-Designed Juvenile Products in the Baby + Child Collection

With an ever growing demand for juvenile products, the Baby + Child section of NY NOW® will be a vital part of your visit to the Market. Baby + Child is one of four sections within the LIFESTYLE Collection. It is a juried collection that focuses on bringing sophisticated, well-designed, and on trend resources to this ever growing niche market.

Baby + Child offers nearly 100 resources to retailers looking to source innovative, modern, design driven and functional items for babies, toddlers, kids, expecting mothers, and their families throughout the entire section. Here is where you will find a comprehensive collection of educational toys, developmental toys, modern apparel and accessories, functional wearables, products for kids, nursery decor, mealtime solutions, bath accessories, and wellness items for babies and expecting mothers.

Look for companies such as Apple Park, Little Giraffe, Chewbeads, eco-kids and Pehr – just to name a few!

Each NY NOW® these companies, along with many others, will bring to market an exciting array of new product introductions enabling you to stay on trend, as well as prominent in today’s marketplace. As part of the LIFESTYLE Collection, Baby + Child is a must see category for retailers looking to develop, and or enhance their stake in the juvenile market.

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