NY NOW & HGTV MAGAZINE LAUNCH TWO FIRST-EVER INITIATIVES
Blogger Block Party & Best Blog Competition Debut in August
WHITE PLAINS, NY, July 18, 2014… A first-time partnership between HGTV Magazine and NY NOW® will bring two brand new blogger-directed initiatives – HGTV Magazine’s Blogger Block Party and NY NOW’s Best Blog Competition – to the summer market, August 16 – 20, 2014, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94.
“Our partnership with HGTV Magazine signals an exciting new relationship between two leading home and lifestyle brands,” said Christian Falkenberg, NY NOW director and senior vice president. “These two new blogger-directed events will provide fresh inspirations and insights into home and lifestyle trends and directions.”
An all-day event, HGTV Magazine’s first-ever Blogger Block Party will include opportunities for bloggers to meet, craft, and share their experiences at an in-person event on Monday, August 18, from 12:00 pm – 8:00 pm, at 404 STUDIOS, located at 404 10th Avenue between 32nd and 33rd Street just blocks from the Javits Convention Center. Sara Peterson, HGTV Magazine’s Editor in chief, and Scott McGillivray, host of HGTV’s Income Property and expert on HGTV’s new show, Flipping the Block (premiering July 20), will make personal appearances during the free event. For more information regarding HGTV Magazine’s Blogger Block Party, please visit the website at http://www.hgtvmagonline.com/events, or email email@example.com.
“We are excited to be hosting the first-ever HGTV Magazine Blogger Block Party this summer in partnership with NY NOW,” said Sara Peterson, Editor in chief of HGTV Magazine. “The party, which coincides with NY NOW’s ‘Best Blog Competition’, will bring together the online DIY and crafting community to meet, collaborate and inspire each other with new ideas and projects both during and following the event.”
In connection with this event, NY NOW is hosting its first “Best Blog Competition,” open to all bloggers who write about home, lifestyle and design. To participate, bloggers must publish a post about their visit to the summer 2014 edition of NY NOW. From August 16 to 20, NY NOW will re-publish the best posts on its 100DaysofDesign.com blog, encouraging readers to share the content through social media channels such as Facebook and Twitter. The blogger whose re-post gets the greatest number of Facebook likes and Twitter re-tweets will win a tour of the HGTV Magazine offices, and a personal meeting with HGTV Magazine Editor in chief, Sara Peterson.
HGTV Magazine, a joint venture between Hearst Magazines and Scripps Networks Interactive, is a fresh, new home lifestyle magazine that gives readers inspiring, real-life solutions for all the things that homeowners deal with every day—from painting to pillows to property values—in an upbeat and engaging way. Inspired by HGTV’s exciting and entertaining programming, the magazine offers the value of insider advice from trusted experts, as well as the enjoyment of taking a look inside real people’s homes. Unique in concept and voice, HGTV Magazine is accessible, friendly and fun. Hearst Magazines is a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2013) and reaches 84 million adults (Fall 2013 MRI gfk).
NY NOW, the Market for Home + Lifestyle, will run Saturday, August 16 through Wednesday, August 20, 2014, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. NY NOW’s four comprehensive collections – HOME, LIFESTYLE, HANDMADE and NEW! – will encompass 100,000 products in 400+ product categories. Some 33,000 attendees from all 50 states and more than 80 countries worldwide are expected. Information and registration is available online at www.nynow.com.