WHITE PLAINS, NY, February 28, 2014… A first-time partnership between NY NOW™, the Market for Home + Lifestyle (formerly NYIGF®), and the Museum Store Association (MSA), will bring a new half-day educational program to the summer 2014 Market, August 16-20, in New York City.MSA’s “Certificate Learning Program,” addressing Merchandise Planning and Financial Management will be presented both at MSA’s annual Conference & Exposition, as well as at key U.S. gift and home markets across the nation. The forthcoming session at NY NOW will be held Saturday, August 16. Jennifer Anderson, Meeting & Conference Manager said, “NY NOW attracts a high concentration of MSA members and provides a great opportunity to connect museum store buyers with vendors.”Andrea Miller, MSA Director of Learning added, “NY NOW offers a perfect backdrop to roll-out our new Certificate Learning Program. Content will address issues such as merchandising, resource planning, staffing, customer experience, loss prevention, analysis and reporting, which are critical to retail success, and our faculty will be expert in these fields.”“We’re delighted to partner with MSA to extend NY NOW’s extensive slate of educational offerings with this new certificate program,” said Christian Falkenberg, NY NOW director and GLM senior vice president. “The program and resulting networking opportunities will be of interest not only to MSA’s retail members, but also to gift and home retailers in general.”Complete program details will be announced at the MSA Conference & Expo, April 11-14, in Houston. NY NOW’s full slate of educational programs also will be announced in April. In total, some 40+ seminars are expected to be presented over four days in New York City. Registration and information is available online at www.nynow.com/programs.MSA is a nonprofit, international association organized to advance the success of nonprofit retail and of the professionals engaged in it. By encouraging high standards of professional competence and conduct, MSA helps nonprofit retail professionals at museums and cultural institutions better serve their organizations and the public. MSA serves museum stores and vendor affiliates through publications, annual meetings, regional chapters, networking and professional resources. More information about the association is available at www.museumstoreassociation.org.NY NOW, the Market for Home + Lifestyle, will run Sunday, August 16, through Wednesday, August 20, 2014, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. NY NOW’s four comprehensive collections – HOME, LIFESTYLE, HANDMADE and NEW! – will encompass 100,000 products in 400+ product categories. Some 35,000 attendees from all 50 states and more than 80 countries worldwide are expected. Information and registration is available online at www.nynow.com.