Press Releases

Luin Living USA debuts their new website prior to the 2019 winter market

December 18th, 2018

For immediate release – January 16, 2019

Media Contact:
Debbie Goetz
Debbie Goetz Media Connections  

Information Contact:
Marie Alfano, Director of Operations


LuinLivingUSA.Com Makes Its Debut
Finnish Luxury Lifestyle Brand Brings Everyday Indulgence Stateside


(PHILADELPHIA) LUXINLIV, LLC the exclusive U.S. importer and distributor of Finland’s lifestyle brand Luin Living, is proud to announce the debut of the company’s website,  This website features Luin Living USA’s collection of towels, robes, spa dresses, ponchos, home fragrances and home décor available for purchase in the United States. 
In addition to the website, two pop-up shops, featuring Luin Living USA luxury lifestyle products, debuted during the holiday season at Saks Fifth Avenue at Tyson’s Galleria in McLean, Va. through January 2, 2019, and at Saks Fifth Avenue in Chevy Chase, MD through January 9, 2019.
“We are pleased to be able to bring Luin Living products to the U.S.,” said Marie Alfano, Director of Operations for LUXINLIV, LLC. “While the pop-up shops in McLean and Chevy Chase have been a wonderful way to begin introducing Luin Living products to the U.S. market, our website will now make the entire product line available to shoppers across the country, so we can welcome them all to the luxury of Luin Living USA!”
Luin Living USA strives to share simple indulgence in every home, every day. Their product line boasts a collection of products such as robes, spa dresses, ponchos and their signature hair towel, available in timeless colors and designs for all ages and all genders; home fragrances and home décor items. The company’s bath fashions are made in Turkey, long known for their exquisite and high-quality luxury home textiles. The towels are woven with a signature cotton material, created exclusively for Luin Living, using a unique technology that allows for plushness on both sides, adding to their softness and absorbency. The softness, thickness, and attention to detail of Luin Living products provide a relaxing, comfortable, spa-like experience in the comfort of one’s own home. To view the entire Luin Living USA collection visit their booth # 3057 at NY NOW, February 3-6, 2019, at the Jacob Javits Center in New York City or visit



Established in 2018, LUXINLIV, LLC is an up and coming lifestyle company representing exclusive lines of luxury brands and home décor from the U.S. and around the world.  The company is the exclusive US importer and distributor of the Finnish lifestyle brand Luin Living. For more information call 1-877-LUX-1LIV (877-589-1548) or email Marie Alfano at
About Luin Living:
Luin Living was founded by two Finnish women in 2015 who identified a need for a stylish, indulgently soft hair towel. From their first product, the Luin Living brand has expanded into bath fashions in timeless designs and colors for all ages and genders, as well as home décor and body products. For information visit

About NY NOW
The winter 2019 edition of NY NOW®, the Market for Home, Lifestyle, Handmade + Gift, will take place February 3-6, 2019 at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections – HOME, LIFESTYLE and HANDMADE – that encompass tens of thousands of products in hundreds of product categories. For the first time, NY NOW welcomes the co-locations of the winter market with the National Stationery Show ® and SURTEX®, which will take place during the same time, all under one roof and in the same location. Attendees from all 50 states and nearly 70 countries worldwide are expected.
NY NOW is owned by Emerald Expositions, a leading operator of business-to-business trade shows in the United States. The company currently operates more than 55 trade shows, as well as numerous other face-to-face events. In 2017, Emerald’s events connected over 500,000 global attendees and exhibitors and occupied more than 6.9 million NSF of exhibition space.
More information about NY NOW can be found at
Editor’s Note: (Photos courtesy of LUXINLIV, LLC)

Photo: Hair towel 
The Luin Living USA Hair Towel is made from 100 percent Turkish cotton.  It is designed to dry even the thickest of hair without causing frizz and breakage. Available in several timeless colors, the Luin Living USA Hair Towel makes a great gift for anyone who wants to experience spa luxury at home. (

Photo: Poncho
Luin Living USA’s poncho, available in adult and children’s sizes, is a relaxing alternative to a bathrobe. It can be used both after bathing or as a beach coverup. Luin Living USA’s bath and home fashions are made from 100 percent Turkish cotton, created exclusively for Luin Living. The poncho features a large hood, pockets and buttons on both sides. (
Editor’s Notes (web links and videos):
1) Complete product line can be viewed at
2)Product videos can be viewed at:
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