Press Releases


August 15th, 2018

- The Spiral Pulley by stôn by Latondra Receives Prestigious Award at Summer 2018 Market -

NEW YORK, NY. — August 14, 2018 — NY NOW®, the Market for Home, Lifestyle + Gift, in conjunction with Gifts and Decorative Accessories announced today the winner of the “Best in Market” Award. The Spiral Pulley by stôn by Latondra received the honor at the NY NOW summer 2018 market and is on display now in the Handmade® Designer Maker section (Booth #1215) at New York City’s Jacob K. Javits Convention Center through 3 p.m., August 15.

“This is stôn’s first exhibit at NY NOW. We’ve been pleasantly surprised by how easy it is to become part of a community of artisans who uplift each other and how easy it is to forge new relationships with buyers. Our experience here makes this recognition especially gratifying,” said Latondra “Ton” Newton, Owner/Designer of stôn by Latondra.

The Spiral Pulley is cast in solid, 18k yellow gold, and measures 40 mm. The pendant is set with brilliant white diamonds which glides along an 18 inch, 18k yellow chain. stôn by Latondra makes sculpted jewelry with presence, for women and men who believe that their jewelry should be as unique as they are. Each stôn piece reflects the Company’s devotion to craftsmanship, sustainable sources and practices, and design aesthetic.

The “Best in Market” Award recognizes one extraordinary product that stood out among the ten category winners of the “Best New Product” Awards. This year, the ten category winners from the “Best New Product” Awards were evaluated by Lenise Willis and Alex Herring of Gifts and Decorative Accessories before a winner was selected.

“When judging among the amazing products found at NY NOW, I paid close attention to the quality and innovation of each,” said Alex Herring, Senior Editor and Fashion Expert for Gifts and Decorative Accessories. “The Spiral Pulley is not only a stunning piece of handcrafted jewelry, it also provides an innovative solution to a problem many jewelry wearers face - that of having to readjust a pendant. The pulley design ensures that the pendant moves with the wearer.”

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About NY NOW
The summer 2018 edition of NY NOW®, the Market for Home, Lifestyle + Gift, takes place August 12-15, 2018 at New York City’s Jacob K. Javits Convention Center. NY NOW features three comprehensive collections - HOME, LIFESTYLE and HANDMADE - that encompass tens of thousands of products in hundreds of product categories. Attendees from all 50 states and nearly 70 countries worldwide are expected.

NY NOW is owned by Emerald Expositions, a leading operator of business-to-business trade shows in the United States. The company currently operates more than 55 trade shows, as well as numerous other face-to-face events. In 2017, Emerald’s events connected over 500,000 global attendees and exhibitors and occupied more than 6.9 million NSF of exhibition space.

More information about NY NOW can be found at


  • Press Registration @ NY NOW has an exciting new spot! For the summer 2018 market, Press Registration is located on Level 3 just underneath the River Pavilion Mezzanine. Once you have your credentials in hand, we invite you to visit our Press Center, which will be situated in the middle of the action, directly on the market floor at the rear of the 2100 aisle on Level 3!
  • The official name of the market is “NY NOW.” Please do not use “NY Now,” “NYNow,” “New York Now,” “the NY Gift Show” or the “NY Gift Fair” to refer to the market.
  • Javits North will continue to be under renovation during the summer 2018 market and as a result, the Handmade® Designer Maker section will once again be located on Level 3.
  • The entirety of NY NOW’s summer 2018 market - including the Handmade® Global Design section located in the River Pavilion - opened at 9:00 a.m. on Sunday, August 12, 2018 and will close at 3:00 p.m. on Wednesday, August 15, 2018 at the Jacob K. Javits Convention Center in New York City. No sections are open on Saturday.

NY NOW has a new logo. If you need a high-res version for your coverage, please contact us at

Jennifer (Samuels) Polonsky
Coyne PR for NY NOW

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