Press Releases

SHOOJI Shoelaces joins the NY NOW 2019 winter market

December 18th, 2018




Two-Tone Laces Make Learning to Tie Shoes a Snap!



Jan. 15, 2019 —

SHOOJI Shoelaces at NY NOW, February 3-6, 2019 Javits Center, NYC

Finally! An easier way for kids to learn to tie their shoes. SHOOJI’s Two-Tone Laces help the little ones easily distinguish between the two ends, taking the guesswork out of which to loop and which to wrap. Parents and caregivers will appreciate the ease of teaching them this important life skill, and the children will love these unique and fashionable accessories.

It’s time for the humble shoelace to take its place in the spotlight! SHOOJI is a sweet and simple way to put a spark in kids’ steps, whether they’re learning to tie shoes or just looking to express their Sole Style. At SHOOJI, we have Embraced the Lace, and we hope you will, too.




Located in Brooklyn, N.Y., SHOOJI is owned and operated by a shoelace tying-obsessed mom and preschool teacher.

About NY Now:
NY Now is a twice a year (February and August), trade show and marketplace for retail buyers in three categories: home, lifestyle and handmade.  Buyers from independent stores to big-box retailers attend NY Now to source from more than 4,500 suppliers from all 50 states and over 90 countries. Located at the Jacob Javits Center in New York City, NY NOW offers retail buyers an unparalleled experience that is focused on craft, quality and design. To learn more visit

Recognized in the Buzz section of, Dec. 17, 2018. @FootwearNews
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