NY NOW® IS PLEASED TO PRESENT RISING ARTISANS, THE NEWEST ADDITION TO THE HANDMADE COLLECTION DEDICATED EXCLUSIVELY TO SHOWCASING THE NEWEST HANDMADE MAKERS TO MARKET.
Criteria For Acceptance:
Designers, Makers and Artisans entering the wholesale marketplace for the first time
Product collections that offer unique handmade products and processes that demonstrate a commitment to design innovation and sustainability
For international companies, experience supplying export markets
Included With Participation:
5’ x 10’ packaged space including hard walls, lighting, carpeting, a chair, booth sign and a choice of a shelving unit or table
Pre-Show coaching to navigate the market and create a marketing plan for NY NOW through webinars and one-on-one consultations
On-site assistance to answer questions and provide visual merchandising feedback along with coaching on how to engage customers and cultivate sales
Feature in a ByHand email marketing campaign to ByHand’s database of nearly 4,000 US and international buyers and feature in ByHand’s social media channels
Participation in a special Rising Artisans display area in the Crystal Palace (at the entry of the Javits Center) to elevate the visibility of Rising Artisans brands
Feature on Rising Artisans promotion page in NY NOW “Passport” guide (show directory)
Advice on booth display, including recommendation of paint color for booth, resources for company logo & signs, and suggestions for booth layout and fixtures.
What results can Rising Artisans participants expect?
Deeper knowledge of the US market and opportunities for handmade products
A marketing plan for NY NOW that defines target customers, competitive product positioning, practical marketing collateral and realistic sales goals
Expanded customer list with an average of 35+ new contacts per show
New sales with new customers
PARTICIPATION FEE: $3,275
Participation in Rising Artisans is by application or invitation only. Please use the form below to apply for the 2020 market(s).