Help raise awareness and funds for breast cancer research

Joining forces with Mission in Pink and Holiday House NYC to combat breast cancer by promoting awareness and fundraising in support of breast cancer research. For the first time, NY NOW summer market will be hosting a silent auction as part of an initiative to help raise awareness and funds for breast cancer research. 

The silent auction features items donated by NY NOW and ICFF exhibitors. The online bidding platform will be live July 15 and will allow for online bidding before the show starts. Products will be on display Sunday, August 11, to Wednesday, August 14. 

Online bidding is OPEN.


Or Text NYNOWCARES to 52182


donate products

Product donations are currently being accepted from participating exhibitors and brands. 


    Jul. 15

    Online bidding opens

    Aug. 14

    Winning bids announced at 2pm


    Make a difference.

    Proceeds from the silent auction will be donated to Mission in Pink, a non-profit devoted to the fight against breast cancer. It was conceptualized by two sisters-- Danielle and Nicole Dankner, who witnessed the importance of early detection when their mother, Iris Dankner, was diagnosed with breast cancer at an early age.


    Join us!

    August 11 to August 14 
    Where // Silent Auction area - back of aisle 2900 on Level 3


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