WINTER SHOW | January 31 – February 2, 2027 | JAVITS CENTER

DISCOVER THE BEST OF WHOLESALE LIVING AND GIVING

A Legacy Reborn

With a nod to the past and a vision for the future, NY NOW is transforming, season-by-season to reinvigorate the wholesale community in the Northeast and beyond. This journey really began at the Summer 2026 show with increased attendance, robust order writing and palpable energy.

← Check out the highlights

MORE BRANDS

Supercharge and streamline your business

MORE BUYERS

Connect with the world’s
best buyers & brands

MORE BUSINESS

Timeless best-sellers and the next big thing

Thoughtfully Remerchandised Show Floor

a pair of socks with the statue of liberty on them

Gift & Lifestyle

Gift & novelty, fragrance & personal care, jewelry & fashion accessories, stationery & publishing, baby & toy.

A stack of evil eye bracelets

Home

Tabletop & housewares, textiles, decorative accessories, garden, and area rugs.

A lady wrapped in a colorful blanket

Handmade

A new curated division with two collections – Designer/Maker & Global Design.

A woman shows off her wares to two buyers at a booth

Buyers from the Northeast and Beyond

Regional and independent retailers, designers, museum shops, department stores, and independent boutiques come to NY NOW to source new products, strengthen existing partnerships, and discover emerging brands.

The Perfect Mix of Scale & Selectivity

We offer the perfect mix of scale and intimacy: not too small that all buyers are buying the same brands for their stores, and not too large that you can’t discover that next best seller. Join the mix.

*NOTED: The Greeting Card Expo Returns

The Greeting Card Association’s annual *NOTED event will once again collocate with NY NOW bringing together greeting card publishers, artists and retailers for the largest gathering of greeting card makers in North America.

“After shopping the NY NOW show for just over 30 years, I can confidently say that NY NOW has officially begun its journey back towards its heyday. It was wonderful seeing so many vendors, old and new, and there was an energy in the air that made us feel as though there’s new, young talent in those halls, just waiting to be discovered,”
said Elizabeth at Home Grown from Pennsylvania.

Noelle VanHendrick from ZPOTS said
“The vibe and energy were unreal at this Summer show. I’ve been doing this show a long time, and some of my buyers who haven’t been to NY NOW for years came back and wrote orders with me again. I’m really excited for the future.”

“We didn’t just write reorders, but had over 60% new orders at this Summer show. From small shops to big institutions, in addition to significant museum and educational presence and a lot of catalogs. This has been by far the most successful show we’ve had in a very long time and reached pre-pandemic levels,”
said Sarah Rubin, Owner and Designer at Rubyzaar.