THE SUMMER SHOW: AUG 2-4, 2026, JAVITS CENTER

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Kikkerland
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WHY ATTEND

We’re home to a diverse community of brands with wide-ranging styles, price points, and products, and under the guidance of new ownership, our offering will transform season by season with intention at every step. With the perfect balance of selectivity and scale, NY NOW is a century in the making and evolving for what the industry needs next.

who attends

There’s a reason 51% of our attendees don’t go to any other wholesale events: it’s because we have everything you need to make major business moves. We are not so small that every buyer is buying the same brands, and not so large that you are not sure where to find what you need.

Discover the ultimate event & marketplace designed to expose leading and emerging brands to thousands of retail buyers from the Northeast, as well as every corner of the retail world : from department stores and boutique shops to e-commerce retailers, museums, and buying associations. Here’s a sample of top buyers:

A toy doghouse

Gift & Lifestyle

Baby & Child, Beauty & Wellness,
Games, Gift & Stationery,
Publishing, Hobby Essentials, Toys

A girl sits in a red circle wearing jewelry

Jewelry & Accessories

Accessories, Apparel, Fashion
Jewelry, Fine Jewelry, Semi-Fine
Jewelry, Luxury Jewelry

A tea towel with doggies on it

Home

Home Design, Garden &
Outdoor Living, Food & Beverage,
Home Décor, Tabletop

Programming,
Workshops &
Events

Audience members lean into a talk at a tradeshow

World class networking

Forge partnerships, exchange ideas, and unlock new business possibilities in an inspiring and dynamic environment. Join us and experience the power of meaningful connections that last far beyond the event.

Inspiring programming

Stay ahead of the trends and immerse yourself in thought-provoking panels, interactive workshops, and live demonstrations led by industry experts. Recent market topics included growth as a single founder, transforming retail through diversity/equity/inclusion, authentic sustainability, the impact of AI, and more.

The trip of a lifetime

Experience the bustling energy of New York City and immerse yourself in the leading wholesale event for lifestyle, design, and innovation. From curated tours and product showcases to exploring the city’s vibrant culture, each moment promises an unforgettable adventure. 

New York City
is Waiting