why attend?

NY NOW is the best and largest market to source for design products!  You will experience an efficient and stimulating buying experience with a community that will engage you in fun events and features throughout the show including educational sessions, fashion runways and much more; all while you source the next big product for your store.

12 SECTIONS - 35 PRODUCT CATEGORIES

With a diverse range of sections from handmade, artisan, wellness, table top, home textiles and many more to over 35 product categories from decorative accessories, jewelry, candles, and sustainability products and much more!

Plus, co-location with The National Stationery Show and SURTEX Show will give you access to 3 shows with one-badge!


explore all sections @ ny now

Accent on Design

Accent on Design at NY NOW®
A juried contemporary design showcase presenting nearly 120 established and emerging brands across all product categories.
Located on level 3 - aisles 3300 to 3600
Explore Brands in this section

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Accessories at NY NOW®
Source items to give your customer the products they need to "Complete the look". This section offers classic and trend driven products in fine and fashion jewelry, leather goods, mens accessories, wearables, and more.
Located on level 1 - aisles 8100 to 8800
Explore Brands in this section

Artisan Resource

Artisan Resource at NY NOW®
Explore over 100 overseas artisan enterprises in this section - showcasing a curated collection along with custom design production capabilities at export terms from country of origin.
Located on level 3 - back of aisles 900 to 1300
Explore Brands in this section

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Baby + Child at NY NOW®
This section presents a comprehensive collection of well-designed, innovative, sophisticated, functional and fun products for babies, toddlers, kids and their families.
Located on level 1 - aisles 7000 to 7100
Explore Brands in this section

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GIFT at NY NOW®
An extensive selection of stationery + publishing, collectibles, motivational gifts, souvenirs and novelties, + more.
Located on level 1 - aisles 7200 to 7800
Explore Brands in this section

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Handmade Designer Maker at NY NOW®
Showcases 350+ designer maker resources from across the United States and around the world, with a focus on limited production makers across all product categories. 
Located on level 3 - aisles 900 to 1500
Explore Brands in this section

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Handmade Global Design at NY NOW®
Explore over 150 global import resources with a focus on good design, traditional craftsmanship, and community building through global artisan workshops.
Located on level 3 - aisles 1600 to 1900
Explore Brands in this section

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Home Furnishings + Textiles at NY NOW®
Immerse yourself in aisles offering a full range of decorative accessories, home textiles, and furniture for both indoor to outdoor use. 
Located on level 3 - aisles 1900 to 2900
Explore Brands in this section

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IndieNOW at NY NOW®
Showcases new emerging brands within wellness and beauty. Find the next trend in health products to add to your store.
Located on level 3 - booth 4040

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Luxury Lifestyle at NY NOW®
This new section is a curation of beautiful and meaningful Fine and Designer Jewelry, Luxury Fragrances, Wellness, Distinctive Gifts and Decor along with high-end Apparel and Accessories.
Located on level 3 - aisles 3700 to 3800
Explore Brands in this section

Tabletop + Gourmet Housewares at NY NOW®
Features more than 250 home entertaining, gourmet kitchenware and specialty tabletop brands.
Located on level 3 - aisles 2900 to 3300
Explore Brands in this section

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Wellness at NY NOW®
The Wellness section (previously Personal Care & Wellness) includes new categories to support this surging sector. You'll find products from Beauty, CBD, Apothecary, Supplements/Natural Health Products, Fitness & Spa Accessories, Aromatherapy, Personal + Home Fragrance, Men’s Grooming, Bath + Body, + more!
Located on level 3 - aisles 3900 to 4200
Explore Brands in this section


"NY NOW is a huge part of our sourcing. It’s convenient for us, And I also love how NY NOW is going into this new level. They’re re-imagining the show and getting very creative, so they’re listening too. They get it, and they’re changing their programs. This market has been markedly different,and I think really improved and very buyer friendly. There’s an excitement in the air, so I love the direction that they’re going in. It’s nice to see familiar faces But I also try challenge myself and go into booths that I necessarily wouldn’t, to push myself to being open, and I find some really lovely surprises. Coming to NY NOW really enables me to find new vendors as well as continue the relationships with my ongoing vendors, and that makes a difference for me. It’s a very efficient show as a buyer.”

Cooper Boone, Owner - Foundry 42+
view video testimonial


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70% of exhibitors come to NY NOW to launch new products

Find products that drive sales and make your business stand out from the competition with never before seen products.

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2,300+ exhibitors and tens of thousands of products to discover

Your search for quality design-driven products across all 12 sections and discover a over 35 product categories. All under one roof and organized into a floor plan that guarantees you don’t miss a single opportunity to find your next best – sellers.

IT's all in nyc

The epicenter of design, trends, fashion, food, and fun. There’s no other market like it – and city. Source great products by day and discover the city by night.

NY NOW is a great sourcing show. I always find lots of new suppliers and ideas and come away truly inspired.

Sue-Ann Ramsden, Canadian Museum Association

I always find what I’m looking for at NY NOW!

Stacey Stachow, Wadsworth Atheneum Museum of Art

NY NOW is a global sourcing platform and a must-attend market to see both established and emerging brands.

Janelle Loevner, Anthem

experience ny now

Superior matchmaking. Industry leading seminars. Exclusive products + brands.

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