Exhibitor Resources 

 COVID-19 Resources 

In these difficult times of uncertainty, NY NOW has compiled a list of resources to help support your business. As additional new programs emerge, we will continue to update this page so be sure to check back often. If you have information or news that you think your fellow exhibitors would benefit from, please email Gina with exhibitor relations at

We also recommend you contacting your local governor's office for the latest on state specific assistance, resources and updates, as every US state & country is dealing with the Coronavirus differently. We recommend you also check in with local small business organizations and agencies.

The State Chamber of Commerce has created a list of resources and regularly-updated information for business owners in the state.

Employers facing potential closures or layoffs can request America’s Job Center of California Rapid Response Services for help in evaluating your business and employee situation.

New York 
The NYC Small Business Services is offering grants and zero-interest loans to businesses in specific categories of size and revenue impact. Businesses with fewer than 100 employees who have seen sales decrease by 25% or more will be eligible for zero-interest loans of up to $75,000 to help mitigate losses. The city is also offering small businesses with fewer than 5 employees a grant to cover 40% of payroll costs for two months to help retain employees.

The Pennsylvania Department of Community and Economic Development has put together a COVID-19 Business Resource guide that appears to be updated almost daily. There’s a list of contacts and resources that are available to assist affected businesses.

San Francisco 
The city’s Office of Economic and Workforce Development has a comprehensive list of resources and updated information for business owners in the bay area. The city is rapidly instituting programs to help business owners. Follow @sfoewd on Twitter to keep up to date with the latest information.

The SeattleMet has an excellent list of resources for small business owners and employees in the metro area. Grants of up to $10,000 are available for businesses that make 80 percent (or less) of the area’s media income and have five or fewer employees. The business and occupation tax deadline has been extended, and there are deferred payment plans for utilities. There are plenty of other programs currently available in and around what is (at this point) the hardest-hit city in the U.S. Washington State is also offering no-interest loans for businesses that encounter cash flow problems.

Mayor Lori Lightfoot revealed a $100 million Chicago Small Business Resiliency Loan Fund that will provide low-interest loans to the city’s struggling small businesses.

The city’s business owners can apply for cash grants of up to $7,500 as part of Denver Economic Development and Opportunity’s emergency relief program. Denver Mayor Michael Hancock also announced the creation of a $4 million small business relief fund.

Led by Governor Janet Mills, Maine is one of the first states to be approved for SBA loans. The state will allocate up to $2 million in aid for small businesses. 

Governor Charlie Baker announced a $10 million relief fund for Massachusetts businesses affected by the coronavirus. Funds of up to $75,000 are immediately available for companies with fewer than 50 full- and part-time employees.

Michigan: The Michigan Economic Development Corp. received approval to implement a Michigan Small Business Relief Program that will allocate $10 million in small business grants and $10 million in small business loans to local business owners.

The Wisconsin Economic Development Corp. launched Small Business 20/20—a $5 million grant program that will give companies with fewer than 20 employees up to $20,000.

For support outside of the US, we found this website that shares the latest information of country specific government bailouts

Small Business Association (SBA) is offering low interest "Disaster Loans" to small businesses for up to $2 Million to help cover operating expenses like payroll, costs, debt, etc. For more info visit: You can find a regularly updated list of states where disaster assistance is being offered here.
SBA provides a number of loan resources for small businesses to utilize when operating their business.  How to get access to lending partners?  SBA has developed Lender Match, a free online referral tool that connects small businesses with participating SBA-approved lenders within 48 hours. For more information on loans or how to connect with a lender, visit:

For support outside of the US, visit this site for the latest information of country specific government bailouts 

Federation of Indian Chambers of Commerce & Industry urges you to contact the Assistant Secretary General, Shobha Mishra Ghosh for assistance

To learn the latest of what your government is providing your business, they urge you to check the twitter account @ccifrance or visit

United Kingdom

In the UK, your business can get advice and financial help from government with backed grants and loans. Details can be found here. Federation of Small Businesses in the UK has also set up a Coronavirus hub. 

Wales announced taking measures to support small businesses with £330bn in loans and £20bn in other aid. What you need to know for retail distribution.

The social media company announced $100 million in grants for small businesses in a blog post on March 17. Details have yet to be announced for what businesses are eligible for the grants. There is a sign-up link in the blog post to stay updated when details are released.

Microsoft Teams freemium
Enjoy unlimited chat, built-in group and one-on-one audio or video calling, 10 GB of team file storage and 2 GB of personal file storage per user. You also get real-time collaboration with the Office apps for web, including Word, Excel, PowerPoint, and OneNote.

The document automation software for small and medium-sized businesses has launched a free e-signature plan to help businesses keep running while they switch to remote working. Free eSign is offering unlimited document uploads to collect eSignatures and payment processing.

Zoom Basic Plan

Host up to 100 participants in a meeting and hold unlimited one-on-one meetings with the video-conference provider’s complimentary plan. This does provide a 40-minute limit on group meetings, though you’re not limited to the number of meetings.


Amazon announced a $5 million Neighborhood Small Business Relief Fund to provide cash grants to local Seattle small businesses.

JPMorgan pledged $50 million in aid to small businesses and nonprofits.


MainVest, a crowdfunding platform, announced its new Main Street Initiative: a $2,000, zero-interest, 120 day loan for restaurants or other brick and mortars affected by the shutdown, in addition to its normal fundraising offerings. 

Mark Cuban Cos.

Mark Cuban Cos. will reimburse employees for any lunch or coffee purchases from local independent small businesses. 

The Restaurant Workers’ Community Foundation

The Restaurant Workers’ Community Foundation formed a COVID-19 Emergency Relief Fund for small businesses and their restaurant workers, and is accepting donations.


CEO Jeremy Stoppelman announced the company is providing $25 million in coronavirus relief for independent restaurant and nightlife businesses in the form of waived advertising fees, and free advertising, products and services.

If you have a retail store, here are some specific resources:

  • The deadline to pay your 2019 tax payments of up to $1million has been extended 90 days – to JULY 15! With that said, there has been no mention about the upcoming April 15, 2020 First Quarter Estimated Tax Deadline. 
  • The federal government is working on a stimulus package that includes sending money to individuals to help us through this scary time.
  • Get the advice/ support from your local Small Business Association. Connect with a free local business counselor
  • Many banks are helping affected customers with credit line increases and collection forbearance. We recommend you contact your bank for specific details that pertain to you.
  • Urge your customers to buy products from you now or gift certificates to be redeemed at a later date. Kabbage, is spearheading this initiative, details can be found here:
  • Retailers issue bonuses :

  • Start that Pinterest Business Account up NOW if you haven't and if you have--generate MORE traffic by posting new images for older, better-performing pins! 
  • Add photos and product categories to your exhibitor console profile. Show NY NOW buyers that you are open for business!
  • Take the time to review and improve your on-boarding and follow up customer/client experience.
  • Plan your social media strategy a month in advance!
  • Get in front of the camera. Right now, humanity is desperate for connection, so you can build your community further by taking the time to show your face and give them a chance to interact with you. Once things return to some sort of normalcy, you'll still have that community there to support and sell to.
  • Take on passion projects. This will add to your portfolio and increase creativity by counteracting creative block and anxiety.

Exhibitor Console

Nearly 70% of attendees respond to pre-show emails promoting access to save exhibitor profile information for their Market plans. Your e-booth profile must be complete in order for them to find you and learn about your brand and product offerings. The exhibitor console also gives you quick access to order staff badges and lead retrieval!

Enhance your listing

Exhibitors with enhanced listings had 3.5X MORE e-booth profile views than those with basic listings and generated 2.5X MORE leads than those with basic listings. Upgrade to the Bronze, Silver or Gold package when you log in to update your profile. View your profile from the exhibitor list. If you don’t see the items listed above on your profile page, that means you haven’t updated your profile completely.

Exhibitor Manual

Your destination for important details including show rules and regulations, mandatory forms, and deadlines for ordering services through NY NOW® preferred vendors.  Review this with your show staff and/or EAC (Exhibitor Appointed Contractor). Freeman is the general service contractor for NY NOW® – to order services you’ll need to create a Freeman login if you don’t already have one.

Located at
the Javits Center
in NYC

429 11th Ave
New York, NY 10001

View dates + hours

Javits Services

Service ordering with Jake

Jake allows you to track all updates to order services on online and pay for all electrical, catering, internet and more in one area. You’ll need to create an account to place service order. 

Registration Customer Service

Domestic: 888.769.7861 International: 240-439-2982 

Approved Service Providers

NY NOW® partners with vendors to provide services to you related to your participation in the Market and as such you may receive communications from them from time to time. We are pleased to announce the following list of official, authorized event service providers.
    • Capstone: Direct Mail, Printing
    • Freeman:  Furnishings, freight, labor
    • Javits Center: Electrical, telecommunications, cleaning 
    • onPeak: Housing/Travel
    • Reach Marketing: Email/Mail list access
    • Phoenix Logistics: International freight forwarder
    • Experient: Lead retrieval and registration
    • a2z: Online exhibitor contract, exhibitor console, Connect™, mobile app

Exhibitor FAQ's

Looking for something else? View our FAQ’s. 

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