NY NOW ADDS VALUE WITH FIVE DAYS OF SEMINARS & EVENTS
WHITE PLAINS, NY, April 25, 2014… A comprehensive, five-day series of educational sessions and special events will add extra value to the Market experience during the summer edition of NY NOW™, the Market for Home + Lifestyle, August 16-20, 2014, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal’s Pier 94. Beyond education and events, NY NOW also will offer inspiration and insights through a series of awards for product excellence and special feature displays. (NOTE: A full schedule of seminars, events, displays and awards follows).
Retailer-focused programming includes expert-led sessions on design and color trends, digital marketing and social media, importing, sustainability, retail strategies and more. Industry events and “Only in New York” experiences include the 63rd Annual Retailer Excellence Awards and a “Night on Broadway” featuring BEAUTIFUL: THE CAROLE KING MUSICAL. A full seminar and event schedule is available online at www.nynow.com/programs and advance pricing discounts are in effect through August 12.
“NY NOW programming is designed to cover content – from trends to technology – pertinent to home and lifestyle retailers today,” said Christian Falkenberg, NY NOW director and senior vice president. “NY NOW also offers access to a series of after-hours networking and social events which add value to the New York City Market Week experience.”
The NY NOW seminar series perfectly complements the Market’s four product Collections – HANDMADE, HOME, LIFESTYLE and NEW! The HANDMADE track includes five “Power Hour” sessions hosted by CRAFT (Craft Retailers & Artists for Tomorrow) covering social media, blogging, content marketing and email marketing. On August 18, METROPOLIS moderates a panel session on “The Maker Movement – Forging A New Paradigm.” Additionally, as part of Artisan Resource®, which runs concurrently with NY NOW, “Importing 101” sessions will be presented daily (August 16-20) at Pier 94.
Within the HOME track, ART (The Creative Home Furnishings Network) presents “Retail Layout – The Secret To Stronger Sales” on August 17; New York City’s International Furnishings & Design Association (IFDA) hosts “Color Forecast: 2014 and Beyond” on August 18; and the Fashion Group International continues its “Frontliner Series” with “Designing Lifestyle,” sponsored by Traditional Home on August 19.
For the LIFESTYLE track, the Day Spa Association will host a first-ever “Spa-ctacular” Exhibit Floor Tour, on August 17, featuring “can’t miss” products and suppliers for spa retail. “Start, Grow or Expand Your Business with a Pop Up Shop, hosted by Specialty Retail Report” will explore temporary retailing – whether a “store within a store,” trunk show or off-premise retailing –and the “pop up” shop phenomenon on August 17. The GHTA Industry Summit presents a roundtable dialogue on August 18, titled “Embracing the New Normal: An Environment Rich in Possibilities,” as a precursor to GHTA’s 2014 Conference in November.
New ideas, strategic insights, and business-building inspiration will be explored through the NEW track. On August 16 and 17, NY NOW, Giftware News and Baby & Kids present “Keeping It Fresh: Tips to Engage Customers, Excite Staff and Increase Sales.” A half-day Museum Store Association program, “Planning with Intention: Thinking Strategically about Your Store’s Future,” will be offered on August 17. “Year-Round Retail Events To Drive Traffic & Boost Sales,” hosted by GIFT SHOP on August 18, will address themes and tools needed to plan, promote and host memorable events. IRCE Focus will present a two-part series on August 18 and 19: “7 Ways to “Out-Ninja” Amazon,” and “Hit Your Holiday Sales Goals with Targeted Email Marketing.”
Buyer hospitality during NY NOW will include daily “Fresh Start Breakfasts,” from 8:30am – 9:30am, and Happy Hour Receptions, from 5:00pm – 6:00pm, at Pier 94. In addition, the concurrent Artisan Resource®, which offers U.S.-based volume importers, direct import retailers and wholesalers the opportunity to meet with international artisanal producers, will host a free Welcome Reception on its opening day, August 16.
Two highly-anticipated after-hours special events also are planned for market week. On August 17, the 63rd Annual Retailer Excellence Awards recognize excellence in retailing and individual achievement, culminating with the presentation of Gift for Life’s 2014 Industry Achievement Award. On August 19, specially-priced tickets are available for “A Night on Broadway” featuring BEAUTIFUL: THE CAROLE KING MUSICAL. In addition to these evening events, NY Market participants are also eligible for complimentary admission and a 20% shopping discount (on full priced items) to MAD (Museum of Arts and Design) during Market Week with a summer 2014 badge.
Beyond events and education, NY NOW will feature four special products displays, including the third annual “Open House” Display, sponsored by Progressive Business Media and One King’s Lane to showcase home products reflective of four key 2014-15 trend areas. Three other exhibits presented at Javits Center include the “Made in USA” display of both handmade and factory-produced American-made products; the SustainAbility: design for a better world display featuring eco-friendly and socially-responsible home and lifestyle products; and a NEW! Preview showcasing products from exhibitors at Pier 94.
Superlative product design and innovation will be recognized in four categories: Baby + Child, Personal Care + Wellness, Home Textiles and Gourmet Housewares, and popular voting will determine. Eco Choice Awards in three categories – Most Sellable, Most Innovative and Most Sensitive Use of Materials. The Accent on Design® Awards and the Accent on Design “Bloggers’ Choice Awards” also will return to recognize excellence in contemporary home and lifestyle product design, and the ASID NY Metro Chapter’s “Best of the Best” Awards will recognize HOME exhibitors for product excellence in seven categories.
The summer 2014 edition of NY NOW, the Market for Home + Lifestyle, will run Saturday, August 16, through Wednesday, August 20, 2014, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Pier 94. NY NOW’s four comprehensive collections – HOME, LIFESTYLE, HANDMADE and NEW! – will encompass 100,000 products in 400+ product categories. Some 33,000 attendees from all 50 states and more than 80 countries worldwide are expected. Information and registration is available online at www.nynow.com.